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Issue 10: Winter 2011 £7.50

Team spiritedMartin O’Neill on learning from Clough, the art of team building and the challenges ahead

Ossie ArdilesAidy BoothroydHerbert ChapmanTerry ConnorRoy KeaneMatt LorenzoMark McGheeGary Speed

Issue 1

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1“H

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What do Leaders do? The big question...

asked and answered

second In command

The assistant manager’s

role revealed

boxIng cLever

The changing face of the TV rights market

The magazine of the League managers association

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the manager WINTER 2011

Recent economic and political events in Europe’s autumn have highlighted the dangers of reckless over-spending, poor debt management and short-sighted, short-term leadership. The macro-economic solutions being worked on in Europe’s major capitals have micro-economic lessons in them. Short-term fixes do not bring about long-term solutions, stability and prosperity.

The LMA’s Annual Management Conference held in October at the magnificent Emirates stadium, brought football and business together for a day of discussion and debate on the subject of leadership. We heard from leaders from all walks of life, business, the armed forces, talent development and, of course, some of the LMA’s most senior members.

The delegates present gained a fascinating insight into the variety of challenges that leaders face and yet, despite the diversity of experiences on stage, a group of consistent themes appeared; the setting of realistic targets, the building of a winning culture; support from the top down and, most notably, clear and regular communication. All of the speakers pointed towards the value of building a long-term vision and sticking with it.

As we approach the end of 2011, we have seen a year in which football clubs in England have spent a record amount on the payment of compensation and legal fees in the dismissal of managers across the leagues. This defies the principles of building for stability and success and, more worryingly, is an expense that clubs, certainly in the lower leagues, can ill afford. As the squeeze on finances, from the global institution to the man in the street, continues, we hope 2012 will not see a repeat of the vast sums of money being wasted from the game.

The end of 2011 has also seen a uniting of the football family, in sadness, at the awful news of Gary Speed’s death. On behalf of the LMA and all of our members we offer our sincerest condolences and our full support to Gary’s family. We wish them strength in what must be the hardest of circumstances. Gary was highly respected and well liked, and it is a wonderful testament to the man and a legacy for his family, that the outpouring of grief has been so heartfelt and magnanimous is its praise of him. It wasn’t just that he was a great player and a very promising young manager, but also, that across the spectrum from fans to his peers he was much admired as a true professional, a ‘good bloke’ and gentleman of the game.

RichaRd Bevan LMA CEO

The ManaGeRS’

vOice“We hope 2012

will not see a repeat of vast sums of

money being wasted from the game”

the manager WINTER 2011

Published by

The League Managers Association, The Camkin Suite, 1 Pegasus House, Tachbrook Park, Warwick CV34 6LW

www.leaguemanagers.com

Opinions expressed by contributors are their own. Reproduction inwhole or in part without written permission is strictly prohibited

Editor: Ciarán Brennan Art director: Andrew Philp

Contributors: Ossie Ardiles, Aidy Boothroyd, Michael Caulfield,

Dr Dorian Dugmore, Daniel Finkelstein, Roberto Forzoni, Alice Hoey,

Martyn Pert, Philip Smith, Howard Wilkinson, Alexandra Willis

FOR THE LMAPublisher: Jim Souter

Executive editor: Sue McKellarCommercial manager: Natasha Elliott

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Editor’s lEttEr

Ask a simple question...Throughout this issue, we continually return to one question... ‘what do leaders do?’ The question first popped up at the LMA’s Annual Management Conference back in October when it was asked (and, to some extent, answered) by the leadership expert Jeff Grout. A summary of Grout’s presentation is included in our look back at the conference, which begins on page 14.

The asking and answering of that seemingly simple question isn’t confined to those pages, though; the newly-appointed Northampton Town manager Aidy Boothroyd asks it as part of an absorbing conversation with the management and education guru Stuart Timperley (page 38), while sports psychologist Michael Caulfield offers his own views on the subject (page 56).

Away from that single question, Howard Wilkinson argues that all managers benefit from that scarcest of commodities, time (page 44) while Ossie Ardiles gives a fascinating insight into the border-crossing life of the football player and manager (page 68).

Elsewhere within these pages we have an interview with Martin O’Neill (conducted just days before his appointment as manager of Sunderland) in which he reveals some of his own management philosophies and lifts the lid on life as a player under Brian Clough (page 20).

Another manager who learned his trade under Clough, Roy Keane, was in fine, frank form at the LMA conference, where he was interviewed live on stage by Matt Lorenzo. For those of you who weren’t there, we’ve included the edited highlights (page 24). Like all highlights, however, these are no replacement for being there and witnessing the event live. Next year, you should try to make it along... it’s something that leaders do.

Ciarán Brennan

THE MANAgER IS SuPPORTED By

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the manager WINTER 2011

— WElcomE —

24

34

Reputation ManagementHow to maintain your organisation’s good name

28

12

30

32

3850

56

20“You want to take on the challenge time and time again” Martin O’Neill

12KIcKING oFF8 From The DugoutNews, numbers and developments from both within the LMA and across the full football spectrum12 Gary SpeedA tribute to the Wales manager, who died on November 27th14 Management ConferenceHighlights from the third annual LMA Management Conference, which took place at The Emirates in November

lEADERS20 Martin O’NeillShortly before his appointment, the newly-installed Sunderland manager took the time to talk to The Manager24 Roy KeaneThe former midfield general and Ipswich and Sunderland manager on his love of the game... and being punched by Brian Clough28 Terry ConnorMick McCarthy’s right-hand man at Wolves lifts the lid on life as an assistant manager30 The InsiderThe FA’s commercial director Stuart Turner outlines the changing face of the broadcast rights market32 The OutsiderBritish cycling’s consultant psychiatrist discussses his unique role as a mental health practitioner in elite sport

THE BUSINESS34 Reputation ManagementHow to maintain your company’s reputation in a world of raised expectations and near-universal access to global media 38 “Mutual Self-interest”Northampton’s Aidy Boothroyd speaks to a leading academic about management education43 Transferable AssetsJohn Shepherd of Sport Mobile looks at how mobile technology is changing the way we do business

THE BAcK oFFIcE44 The Technical AreaHoward Wilkinson considers the one luxury which all managers need, but very few are granted... time 46 Media MattersESPN’s senior executive producer Andrew Hornett on starting up 48 Financial InsightsPhilip Smith of Barclays Wealth outlines some strategies for tax planning in the ‘transfer window’ 50 The Coach’s ViewHaving observed coaching around the world, Martyn Pert argues that the UK needs to play to its strengths52 Health and WellbeingHow clever thinking can lead to a healthy heart, by Dr Dorian Dugmore 54 Castrol AnalysisWhy Manchester United’s ‘treble’ was an even more impressive feat than you may have already thought 56 Mind GamesMichael Caulfield looks at the pressures of management and offers some strategies for dealing with them

lmA PEoPlE58 The Managers’ Cup All the action from the recent Prince’s Trust-backed tournament61 Hall of Fame dinnerCarlo Ancelotti joins the Hall of Fame at the LMA’s gala event64 Hall of FameA retrospective on one of the game’s greatest innovators, the former Arsenal manager Herbert Chapman 67 Jon MossThe Barclays Premier League referee helps launch an educational website 68 The Voice of ExperienceOssie Ardiles offers some thoughts on today’s overseas players71 Mark McGhee...reports back from a recent German coaching conference 73 Matt LorenzoThe experienced broadcaster takes the helm of the LMA’s podcast74 Stoppage TimeThe countdown begins for Team GB’s Olympic football campaign

8 9— News —

KicKiNg off

The total number of managerial movements in the top four divisions of English football during the 2010/11 season (of which 38 were dismissals). This is remarkably close to the figure from the previous season when there was a total of 51 movements (36 of which had been due to dismissals). During that season, the average tenure of a dismissed manager rose slightly, but was still less than 18 months. See ‘The Technical Area’ (on page 44) for more.

53

Fans of the competing nations in next year’s European Championship can apply now for tickets through 16 separate ‘portals’ which have been set up on the UEFA website.

Applications opened on December 12th and will remain open until February 29th. The tickets will be distributed through a lottery, with fans from each nation guaranteed at least 16 per cent of ground capacity for each of the group games.

EUro tiCkEt sitEs opEn

KicKing off news and views from the dugout

FIFA boss outlines provisional timeframe for adoption of goalline technology

Goalline technology could be in use from as early as next season, and will definitely be in operation for the 2014 World Cup in Brazil, according to recent statements made by FiFA president sepp Blatter.

since March of this year, nine systems have been put through a testing process by the international Football Association Board (iFAB). These systems have to meet four basic requirements: that the technology applies solely to the goalline and only to determine whether a goal has been scored or not; that the system must be accurate; that the indication of whether a goal has been scored must be immediate and automatically confirmed within one second and that the indication of whether a goal has been scored will only be communicated

to the match officials (via the referee’s watch, by vibration and visual signal).

speaking to the German newspaper Bild, Blatter revealed that: “There are now systems that combine precision, speed and are uncomplicated. We are now in the testing phase and the iFAB will vote in March 2012 in London over using this resource. if the final decision is made, it can be used from the 2012-13 season.”

in a separate interview with the spanish publication El Mundo Deportivo, Blatter added: “Brazil 2014 will have technology to avoid phantom goals. FiFA has two good systems that meet all the demands we set: reliability, immediacy and not being difficult to use.”

it is believed that the two rival systems which Blatter referred to are from the British company Hawk-Eye and its German technology rival Cairos.

The introduction of goalline technology would put an end to incidents where legitimate goals are not counted, as in the England v Germany tie in the 2010 World Cup

the manager wiNTeR 2011

BLAttEr rEvEALs GoALLinE tECHnoLoGy pLAn

— News —

ThE ExEcuTIvE cOAchwith ROBERTO FORZONI

The average number of expatriate players on the pitch for Arsenal during the 2010/11 season, the highest figure in Europe. The top five in this list contained three further English teams; Wigan Athletic, Blackburn Rovers and chelsea.

9.62

the manager wiNTeR 2011

RANDOm ThOughTSin his book Fooled by Randomness, Nassim Nicholas Taleb argues that – no matter how clever we believe we are, or how much success is a consequence of what we do – chance plays a far larger part in life than we might care to admit.

so, how does this fit in with the concept of having a strong work philosophy and using strategy to achieve your objectives?

Having a vision, strategy and commitment to achieve remain the three underlying areas which i believe are the foundations for any success. However, this book highlighted for me that on occasion, no matter what we do, success and achievement can be the consequence of a completely random occurrence; a chance meeting in a restaurant leading to a contract, your defence being uncharacteristically distracted in the final five minutes of a game and conceding three goals, or simply an unexpected and unplanned call.

Develop a realistic vision and philosophy and commit totally to achieving success... but be prepared for chance to have some impact.

i’ve worked with numerous managers (in both sport and business) who have tried to replicate every detail of a particularly rewarding phase, only to fail to achieve the same level of accomplishment; all because they’ve misunderstood the impact of context and timing.

www.robertoforzoni.com

AWARDS cLUB DETAiLS

manager of the month Harry Redknapp

Tottenham Hotspur

W3

D0

L0

manager of the month Tony Mowbray

MiddlesbroughW2

D2

L0

manager of the month Martin Allen

notts countyW4

D1

L0

manager of the month Paul Sturrock

Southend UnitedW4

D1

L1

AWARDS cLUB DETAiLS

manager of the month Roberto Mancini

Manchester cityW4

D0

L0

manager of the month chris Hughton

Birmingham cityW4

D1

L0

manager of the month Lee clark

Huddersfield TownW5

D1

L0

manager of the month Steve Evans

crawley TownW5

D1

L0

SEPTEMBER 2011

ocToBER 2011

mANAgER OF ThE mONThA run-down of the managers whose results and performances have most impressed the judging panels during recent months

The LmA hosted an event in October for its business partner the New York Stock Exchange at the French national football centre at clairefontaine. During this event, chief executive Richard Bevan met with the manager of the France football team Laurent Blanc (centre) and one of his predecessors, gerard houllier (right), to discuss clairefontaine’s integral contribution to the success of French football in light of the impending opening of St george’s Park.

10

11

— News —

43The number of league games which Lee clark’s huddersfield went unbeaten between January and November 2011, beating the record set by Brian clough’s Nottingham Forest in 1977-1978

The average amount of money spent by supporters of visiting champion’s League teams during their trips to games against either manchester city or united, according to figures released by visit manchester.

£776

ALMost £100M spEnt on sACkinG MAnAGErscost of managerial dismissals places huge strain on football’s finances

Clubs in the top four divisions of English football spent in excess of £99m on changing managers during the 2010/11 season, according to LMA data.

This figure combines the costs incurred in paying compensation, legal fees and ‘double contracts’ (where one manager’s contract is honoured for a period after he’s been replaced by another), but does not include the cost of fees to agents or the expense of hiring and firing backroom staff to work with the new managers.

The traditional ‘sacking season’ begins in october and carries on until the end of February; the LMA’s figures show that 25 clubs changed manager in that period during last season, with more than 100 coaches losing their job in the same period.

The figures for the length of manager tenure are equally worrying, with the average tenure of a manager in the npower Championship now having fallen to below 12 months. The figures are only slightly better for the other divisions, with npower League two managers lasting, on average, for 1.33 years, npower League one enjoying 1.67 years and Barclays premier League managers lasting 2.07 years.

Managers who lose their jobs take an average of 1.63 years to be reemployed, while almost half first-time managers never find a second management position.

the manager wiNTeR 2011

asideswith

Mark hughes

1. WHEn DiD YoU KnoW YoU WAnTED To BE A MAnAgER? When the role was thrust upon me after the resignation of the then Wales manager, Bobby Gould. Myself and Neville Southall were given the job for one game against Denmark and although we lost I really enjoyed the experience. I felt that with my playing experience I could offer something, so I applied for the job and got it.

2. WHicH MAnAgER HAS infLUEncED YoU MoST? People won’t be surprised that Sir Alex Ferguson is the manager whose drive, work ethic and presence has influenced me the most.

3. WHo’S THE BEST PLAYER YoU’vE WoRKED WiTH? I have been fortunate to work with many great players; Ryan Giggs and Brad Friedel to name just two. But as a football technician, Tugay stands comparison with anyone I have worked or played with.

4. WHAT WAS THE BEST ADvicE YoU EvER REcEivED? Be the best you can be.

5. WHAT’S THE BEST gRoUnD YoU’vE ExPERiEncED? As a manager, I’ll never forget the atmosphere that more than 70,000 Welsh fans generated when we beat Italy 2-1 at the Millennium Stadium in a 2004 European Championship qualifier.

6. WHo WAS YoUR BoYHooD HERo? I was a Wrexham fan and used to watch the likes of Joey Jones, Mickey Thomas and Bobby Shinton at the Racecourse Ground.

7. MARADonA oR MESSi? Messi is the best player in world football and everyone should try to see him ply his trade live at some point in the near future if they can. He has a rare talent. Only time will tell if he will be as revered as Maradona (who I played against when he was at Barcelona) because he was able to carry his national team almost single-handedly to World Cup success. For all his talent, Messi currently struggles to influence the current Argentina team to the same degree.

The former Wales and manchester

city manager takes our test

— News —

£92,000,000,000

prozonE AnD AMisCo Host DEBAtE on tHE AppLiCAtion oF stAtistiCAL DAtA in FootBALLPerformance analysis specialists use screening of baseball film to spark debate on the use of data in football

The potential for the use of empirical data in football management was debated by a gathering of LMA members and other experts at an event hosted by two of the Uk’s leading providers of sports performance analysis systems, prozone and Amisco, on november 21st.

The event followed a private screening of the film Moneyball, which tells the story of the successful implementation of such methods in Major League Baseball by the oakland Althletics and their general manager, Billy Beane (portrayed in the film by Brad pitt, opposite).

Chaired by professor Chris Brady (Dean of Bpp Business school), the post-screening discussion panel consisted of former England manager steve McClaren, LMA chairman Howard Wilkinson, the Barclays premier League’s director of youth Ged roddy MBE and tom Glick, CEo of Derby County. The panel discussed the importance of statistical analysis to their own roles and how it has enabled football clubs to make increasingly informed decisions in terms of their team selection and player recruitment.

Glick highlighted the fact that statistical scrutiny works equally well when deployed to assess the progress of academy players as it does with the first team squad. roddy agreed, stating that there’s a direct benefit in the use of technology in player education, as detailed analysis often facilitates vast improvements in the development of young talent.

The panel agreed that, should football clubs more fully adopt the principles of performance analysis, it must be implemented top-to-bottom throughout an organisation. Citing Beane’s difficulties in convincing his coach to

believe in the Moneyball philosophy, Glick emphasised just how important a consistent methodological approach is to achieving sustained success; Wilkinson cited Barcelona as an ideal model while McClaren lauded the coherent structure he found in place during his time as manager of FC twente.

The predicted revenues generated by the global sports business between now and 2015, according to a report by the professional services firm Price Waterhouse coopers.

the manager wiNTeR 2011

PERFORmANcE OF ThE WEEkFrom basement battles to title deciders, FA cup heroics to European exploits – any team’s efforts could earn them the LmA’s Performance of the Week award. Recent winners are...

WEEK EnDing MAnAgER PERfoRMAncE

01/12 Dougie Freedman manchester united 1 Crystal Palace 2 (carling cup)

24/11 Lee clark huddersfield Town 2 Notts county 1

17/11 Owen coyle Bolton Wanderers 5 Stoke city 0

03/11 Arsène Wenger chelsea 3 arsenal 5

27/10 Roberto mancini manchester united 1 Manchester City 6

20/10 Nigel Adkins southampton 1 West ham united 0

06/10 martin Jol Fulham 6 Queens Park Rangers 0

29/09 Dougie Freedman Brighton & hove Albion 1 Crystal Palace 3

15/09 Andy hessenthaler hereford united 1 gillingham 6

The F&c Thames River Performance of the Week is decided by a five-man panel consisting of Sir Alex Ferguson, howard Wilkinson, Joe Royle, Dave Bassett and Barry Fry. The winner receives an engraved crystal vase, in a presentation screened on Sky Sports’ Soccer Saturday programme.

The net revenue which uEFA expects to collect over the four years between 2014 and 2018 as a result of the collective selling of Tv rights on behalf of its 53 member nations. This new agreement covers the rights to all qualifying games (both World cup and European championship) and a number of friendly matches. If achieved, the figure of €900m would represent a major increase on the estimated €540m previously raised by individual agreements over a similar period.

€900M

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