Strength Weakness

Opportunity Threats

• Competitive pricing • Diverse toppings • Wide variety of specialty pizzas • Unique NY style pizza • Profitable location • Large portion sizes • Full-service bar • Free Wi-Fi • Casual dining areas

• Promotional activities • Delivery service • Repositining as a casual restaurant and bar with great pizzas than a pizzeria that sells alcohol • Active advertising • Expand customer base wide than mainly just Pitt

• NY style pizzerias enter the Oakland market • Local pizzerias opening up full bars • Price-competition • College demographic becoming more health conscious • Other kinds of quick food becoming more popular

• No active/effective marketing strategy • Low market share • Weak brand recognition, expecially at CMU • Does not offer delivery service

PIZZA SOLA CUSTOMER PROFILE

Competitive Rivarly – Strong • Price sensitive due to student customers • A large number of pizzerias • A range of menu each pizzeria offers is similar – from pizzas to calzones.

Buyer’s Bargaining Power – Strong *students are price conscious so they choose lower-priced pizza *has an ability to substitute

Supplier Power – Benign *A large number of suppliers, providing similar products *Not so unique materials needed *A pizzeria can easily substitue

Threat of New Entry – Strong *does not require a special skill to make pizza *no technology protection *does not involve expensive start-up cost

Threat of Substituion – Strong *Chipotle and Sandwich shops

According to Michael Porter’s five forces model, it looks like a very tough industry to survive in. In order to be protected from some of these forces, there are many options that can be considered: changing prices, improving product differentiation, creatively using channels of distribution and exploiting relationships with suppliers. A specific strategy will be discussed later.

Pizza Sola

Consumers