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    Repor t On

    Women Entr epr eneur ship:cope and chal l enges ofeauty Par l or business

    Submitted to

    Dr. A.F.M Aowrangazab,

    Professor,Department of management Studies

    University of chittagong

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    Submitted by

    Name Class roll Exam roll

    1. Shaheda Chowdhury 5043 2006/89

    2. Thonima Abedin 5009 2006/94

    3. Fatema Sultana Mumu 5005 2006/82

    4. Syeda Jabunnesa Jalal 5042 2006/64

    5. Rukhsana Akhter 5049 2006/95

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    Preface

    Field work is a scope for acquiring practical knowledge in our successfully completi

    ademic curriculum. Theoretical knowledge gets a complete shape only when it is appliedactical field. To breeze up the gap between theory and practice, Commerce Faculty of Universittagong has introduced the field work and presentation program for 4thyear Entrepreneu

    d Small Business Management course to bring the student closer to the practical Knowledge

    undoubtedly a valuable appreciable addition to the institutional education.

    We are accomplished our field work in ten Beauty Parlor of Chittagong, in the contope and challenges of Beauty Parlor Business by Women Entrepreneur. This study examineope and challenges for doing Beauty Parlor Business by Women Entrepreneur, their position insiness, problems that they are facing, opportunity etc. We found that its a emerging sectomen, where they get support from their family to become self sufficient, independent and a p

    ner of Beauty Parlor.

    During our field work program, we have tried our best to get knowledge about ho

    ablish a Beauty Parlor Business, key for overcoming different problem, its opportunity etc. Ins field work gives a great endeavor to make the students familiar with the real business situd to prepare them to match their theoretical knowledge with practical knowledge.

    \of

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    Acknowledgement

    At first we want to give thanks to the Almighty Allah who is our creator and has given us life tearth. Thats why, we like to pray to him and want his blessings to lead our life properly.

    After that we want to show our cordial respect and greetings to our honorable course teacher Dr. Awrangazab who has given these kinds of excellent report. By doing this we get an excellent chanrease our knowledge about Beauty Parlor Business which is important field for business stuecially for women.

    Our special thanks to all of the owner of Beauty Parlors who have helped us to provide valormation which are mandatory to make our report.

    Without cordial help of the owner of this business it is not possible for ourselves to prepare repormit the sacrifice and contribution of those ten owner of Beauty Parlor who gave us their valuable cussed with us, filled up our questionnaire, replayed against our various questions, supplied vormation about management, data, information, way of activities, decision making etc. And finallpared report from our own point of view.

    And finally we would like to thank again to our course teacher who gives chance to ourselves to

    s kind of excellent assignment.

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    TABLE OF CONTENTS

    Sl. No. Contents Page

    1. Executive Summary 6

    2. Introduction one: Overview of Women Entrepreneurship 7

    3. Introduction two: Beauty Parlor and its scope 13

    4. Methodology 16

    5. Literature Review 17

    6. Data Analysis 18

    7. Findings from the Questionnaire survey 19

    8. Benefits of Beauty Parlor Business 22

    9. Problems face by Women Entrepreneur in Beauty Parlor 23

    10. Limitation of the report 26

    11. Recommendation 27

    12. Conclusion 28

    13. References 29

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    Executive summary

    omens economic empowerment is an inevitable part of development discourse. Excluding women mainstream development program, institutionalization of a sustainable development process is jushinkable. Peoples long lasting thrust for a participatory democracy in Bangladesh also requires atainable economic growth. Nevertheless, this growth would always be untouchable without active aningful participation of the countrys women folks.

    spite various initiatives from different corner of the state, the level of participation of women in the

    instream economic activities, especially private sector, remains insufficient and the percentage of

    men in business and industry is still below than that of their male counterpart. Likewise other busin

    men are now engaged in Beauty Parlor Business for their survival and this Business have benefitedmily and life. But here has been too few research efforts carried out in Bangladesh on particularly B

    rlor business. In this paper an attempt is therefore made to evaluate and find out the scope and

    allenges of Beauty Parlor business

    is report is an output of a descriptive study on the situation of women entrepreneurs of beauty parlongladesh. The main thematic issues covered by this study are scope and challenges of beauty parlorsiness, to identify its opportunity we gave scope of this business. Benefits of this business are narrae, we found problems, we gave recommendations to overcome these problems etc.

    e report is divided intodistinguished parts.

    e first chapter describes background, rational and objectives of the study. It also highlights on majomatic areas of the study.

    commendations for women entrepreneurship development are presented in the last chapters.

    After preparing the report we are realized that, practical knowledge is more

    sential than theoretical knowledge

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    Introduction

    Chapter One:

    Overview of the Women Entrepreneurship

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    omen Entrepreneur

    woman entrepreneur is defined as a woman who has alone or with one or more partners, started, bou

    inherited a business, is assuming the related financial, administrative, and social risks and

    ponsibilities, and is participating in the firms day-to-day management. Such women are also know

    men business owners or women entrepreneurs or self-employed women.

    sustainable economy is a precondition for national growth and prosperity including institutionalizata democratic system. It is also impossible to achieve the target of a poverty-free society withoutorporation of women in the mainstream economy. Considering the issue, a special emphasis has been by the Government, donor agencies, NGOs, business community and all other relevant stakeholough different interventions to ensure increased womens participation in formal economic sector,ecially in business and industry. The major initiatives undertaken by the Government so far includablishment of a separate ministry on womens affairs, formulation of the National Policy forvancement of Women-2008 and the National Action Plan. The Poverty Reduction Strategy Paper

    RSP), which is now the main document for national development in Bangladesh, also incorporated eworthy issues to ensure womens participation in social and economic life. The industrial and SMicies 2005 of Bangladesh Government have emphasized women entrepreneurship development,ticularly in SME sector.

    licies and Programs Encouraging and Supporting Women Entrepreneurship

    e importance of women entrepreneurs in the national development process has been acknowledged

    cessive governments and steps initiated to realize these objectives. Consequently, under successivear Plans, womens development initiatives have been gradually integrated into the macro framewor

    d multi-sectoral economy to bring women into the mainstream of economic development and encouential women entrepreneurs realizing their business plans.

    all Development Plans, i.e. from the First to the Fifth Five Year Plan, development of women in allheres of our national life has been given priority. The First Plan (1973-78), as for example,emphaswelfare-oriented approach and focused on rehabilitation of war-affected women and children. The Tar Plan (1978-80)was characterized by a shift from welfare to development efforts. The Second P

    980-85)emphasized creating a congenial atmosphere for womens increased participation invelopment through expanding opportunities for skill development, credit and entrepreneurship

    velopment program. The Third Five Year Plan (1985-1990)had specific objectives to reduce dispween development of men and women. The Fourth Five Year Plan (1990-95)placed women withcontext of macro framework with multi-sectoral thrust and focused more on the development of po

    d disadvantaged women.

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    the Fifth Five Year Plan (1997-2002) as many as 24 goals and objectives are set for development men and children in the country. These goals and objectives, if implemented properly will definitel

    ntribute with the participation of women in every sphere of our national life.

    e UN Convention Beijing Declaration

    e Fourth World Conference of United Nations on Women Development in Beijing, 1995, adopted t

    ijing Declaration: Platform for Action Plan (PFA). The PFA provided an agreed upon strategy for gmmunity to move forward and entrust the governments for the development of women in all areas.

    article 11 and 13, the Beijing Declaration distinctly mentions the issue for the development andancipation of the women. Article 11 of the PFA provisions for general development of the women.ticle 12 on the other hand mentions the issue of the equal economic right and opportunities andvelopment of women. It includes the right of the women for credit, which is a basic pre-condition fovelopment of the women entrepreneurs. The two articles are:

    ticle 11

    te parties take all appropriate measures to eliminate discrimination against women in the field ofployment in order to ensure, on the basis of equality of men and women, the same right in particulae right to free choice of profession and employment, the right to promotion, and security and all bend conditions of service and the right to receive vocational training, including apprenticeships, advancational training and recurrent training

    ticle 13

    te parties shall take all appropriate measures to eliminate discrimination against women in other ar

    economic and social life in order to ensure, on a basis of equality of men and women, the same righticular to: The right to bank loans, mortgages and other forms of financial credit

    e government of the Peoples Republic of Bangladesh has adopted the Beijing Declaration and thetform for Action. The government commits to implement the resolution of the Deceleration in itsevant polices. The Ministry of Women and Children Affairs has set up an inter-ministerial Task Folow-up the implementation of the resolution of the Platform for Action Plan culminating the Nationicy and National Development Plan and for development and empowerment of women and protectwomens rights.

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    Government Policy for Women Entrepreneurship Development

    Women Entrepreneurship Development in the Constitution of the country

    The Articles 26, 27 & 28 of the Constitution of the Peoples Republic of Bangladesh have distincntioned the issue of emancipation and development of the women folk of the country. The Articles

    d 27 provide for cultural, social and political development of the women folk. The Article 28 on the

    er hand mentions the issue of equal economic right and opportunities and development of women

    repreneurs. The constitution also includes the issue of the development of the women entrepreneurnnex 1).

    vernments strategies for women entrepreneurship development

    vernment has set distinct strategies in its National Action Plan (NAP) for the development of themen entrepreneurship, which are:

    Adoption of a comprehensive sustainable industrial policy that will promote equity for women men;

    Increase the number of women entrepreneurs; Ensure womens easy access to markets; Develop entrepreneurial skills of the women; Provide infrastructure facilities for women entrepreneurs; Upgrade technical "know-how" of women and develop technology suitable for women;

    Enable MOI and other related ministries and agencies to address and implement WID issues incomprehensive and coordinated way for effective implementation of the Industrial Policy;

    Support research, evaluation and action oriented programs of industry particularly for womenengaged in the industrial sector.

    e Fifth-Five-Year Plan of the country clearly reflects objectives of the development policies andtional Action Plan (NAP), which commit:

    Ensure equal rights of women in all spheres of development, including access to information, skresources and opportunities;

    Enhance the participation of women in political, civil, economic, social and cultural life; Promote economic self-reliance for women, and generate economic policies that have positive

    impact on employment and income of women workers in both formal and informal sectors; Create appropriate institutional arrangements with necessary financial and human resources and

    authorities at all levels to mainstream womens concerns in all aspects and sectors of developm Mainstream womens concern in agriculture and rural development, industry and commerce be

    services; Ensure the visibility and recognition of womens work and contributions to the economy.

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    lue Added Tax (VAT)

    e issue of VAT is also relevant in respect of women entrepreneurship development. For womenrepreneurs, there is no special consideration in administering VAT. In the spirit of supporting womerprises, a way may be found out to rationalize VAT.

    x Policy

    x policy and taxation can have profound influence on the women entrepreneurship development. In

    ngladesh tax policy and measures are too complex to be understood by an average income earner. Ticy and taxation are subject to many anomalies and contradictions. These fluctuate even on yearly of which exert an adverse influence, direct and indirect, on the investors including women investorcountry.

    edit for women entrepreneurs

    ost of the organizations, institutions and agencies, however, sponsor very small loans. Such loans mfficient for keeping the beneficiaries above the poverty line but not adequate to enter into business aher level, which could be designed as enterprise. These institutions follow, however, the policy for

    motion of self-sustaining employment and income generation for the poor and vulnerable womenecially in rural area. Certainly the programs of these institutions have useful impact for poverty

    eviation and self-employment. And it must be recognized that these programs are not designed tomote women entrepreneurship and meet the needs of women entrepreneurs.

    ere are a limited number of banks in the public sector and in the private sector, which are sponsorinding programs for women catering to their needs for capital. These loans do not, however, exceed Ths and are mostly not collateral based and can cater to women entrepreneurs who are operating abof-employment levels but on a limited scale which is equivalent to cottage/micro-industries level. Th

    ding schemes are largely project based and do not constitute an integral part of lending even in caseblic and private sector banks. The institutions, which do not insist on collateral for these loans do,wever, insist on guarantees from husbands or relatives of the intending women borrowers. Thus mapendency in this sphere of lending even for a small amount is very prominent and that handicaps worepreneurs to obtain loans.

    r small and medium size women entrepreneurs, there is no special credit program in the country. Crmost valuable for the development of the small and medium size women entrepreneurs. Because, frall and medium size entrepreneurs grow the leading industries. Besides, small and medium sizerepreneurs play decisive role in the direction of the future development. On the other hand, medium

    g term credit is entirely collateral based, which is subjected to a multitude of cumbersome and commalities. Besides, the rate of interest is relatively high, which discourages women entrepreneurs tolize the lending facility of this kind.

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    ole of N.G.O in developing women entrepreneur(Beauty parlor )

    e Centre for Mass Education in Science (CMES)works with UNICEFto implement the Kishorhijan project in Chandanaish, Chittagong, in the south-east of Bangladesh, and aims to develop equ

    d empowerment for girls. This local NGO provided the girls with 11 000 taka (US$170) in 2002 to Apurupa (Extremely Beautiful), as well as material support of chairs, makeup and other beautyducts.

    orld Vision a leading N.G.O provides free Beauty Parlor training to women and girls for developin

    men entrepreneurship in this sector.

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    Introduction

    Chapter two: Beauty Parlor and its scope

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    BEAUTY PARLORS

    cording to Wikipedia, A beauty parlor is an establishment dealing with cosmetic treatments fod women. Other variations of this type of business include hair salons and spas.

    recent times beauty parlors have become the lucrative business for women entrepreneurs. Startingme-based services they are entering into this venture in a separate commercial basis. As it is ma

    me based entrepreneurship, women are very much interested about the prospect of this bus

    tually beauty parlor is such a place where women care women; that means here service provi

    men and the customer is also women. For that reason the women who are related with this busines

    nduct their business conveniently. It is also a risk less business as women dont need to invest a l

    ir material of beautification. Along with that, a woman is very much interested to make her self s

    d fair in every circumstance for that this is very momentous for her to get help from a beauty parlor

    eauty Parlor provide services related to skin health, facial aesthetic, foot care, aromatherapy, ditation, oxygen therapy, mud baths, massage, facials, manicure, pedicure and innumerable vices.

    assagefor the body is a popular beauty treatment, with various techniques offering benefits to the scluding the application of beauty products) and for increasing mental well-being and relaxation.

    cialsrefer to a treatment for the face.

    anicurerefers to a treatment for the hands, incorporating the fingernails and cuticles and often invo

    application of nail polish.

    dicurerefers to a treatment for the feet, incorporating the toenails and the softening or removal ofluses.

    auty Parlor offer treatments such as waxingand threadingfor hair removal.

    ey use several instrument such as steam machine, facial machine, and Hair straight machine eting services to their customer.

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    study of Beauty Parlor Business:

    every area of Chittagong city there are existing at least one parlor. It is found that the main locationbeauty parlors are Nasirabad, GEC circle, Mehedibag, Oxygen, Phartoli, New market road etc. Frointerview with some openers of beauty parlors, we found that the initial capital of starting a parlor

    ars back was much lower than the present modern well equipped parlors for the emergence of newautification techniques. Roma Beauty Parlor started its business with only 50,000 taka. But now s

    w parlor of this area like New Look has started its business with around 50,00,000 taka (accordinr survey). And obviously it is very much modern and customers are very interested to go there. For mpetition, the other parlors are also trying to give better service to their customers. For making our re representative and credible, small medium as well as large parlors were taken as samples.

    bjectives of the report:

    e main objective of the study was to evaluate the scope and challenges of beauty parlor business, it

    io-economic impact and also to identify problems and suggest guidelines. Following were the specectives of the study:

    I) To show how these business are creating an overall positive impact on their family statu

    d for economic solvency.

    II) To identify the major constraints for women entrepreneurship development and giving

    ommendations for the rapid flourishment of women entrepreneurial ventures.

    III) To make a present status of these business.

    ope of Beauty Parlor Business

    The scope of beauty parlor is vast, covering a wide range of activities. The scopes are:

    1. As it is mainly a home based entrepreneurship, women are very much interested about th

    prospect of this business.

    2. Business can start with less investment.

    3. Women can pass their leisure time, become self dependent.

    4. It requires less sophisticated technology, so this business is easier to start.5. In our country, labor is cheap. Its a labor intensive business. So this business can prospe

    using this cheap labor.

    6. By taking Govt. help, theres a scope to start this business in abroad.

    7. This business can spread up in small towns, villages and economically lagging region bec

    most of the parlors are concentrated in Dhaka, Chittagong, Sylhet and Khulna city.

    8. Govt. is taking different credit policy for women entrepreneurs. This will facilitate wome

    take loans for beauty parlor easily from banks.

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    METHODOLOGY

    In our report sources of data are of two types:

    1. Primary data2. secondary data

    Primary data:

    In first, we are collected forwarding letter from our department. And then we went ten Brlor situated in different location at Chittagong city. The main source of primary data was a numberviews with women entrepreneurs by using structured questionnaires which were answered bner of the Beauty Parlor i.e., women entrepreneurs. Noted that, we collected data only from

    lors where owners are women and takes active part in managing business. Our selected Parlors are

    1.New Look Beauty Parlor2. Sanonda Beauty Parlor3. Rifa Beauty Parlor4. Rani Beauty Parlor5. Cherry Beauty Parlor6. Roma Beauty Parlor7. Lucy Beauty Parlor8. World Beauty Parlor

    9. Queens Beauty Parlor10.Nasima Beauty Parlor

    econdary data:

    he main source of secondary data was internet-based journals and research papers for covering literaiew on women entrepreneurial situation in Bangladesh. For covering the solutions of the problems men entrepreneurs, different proposals that have been made were also analyzed and included. We ad books, online edition of different newspaper, magazine, report of Unicef , The Statistical Pocket

    ok of Bangladesh, the Constitution of the Peoples Republic of Bangladesh etc.

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    Literature Review

    any economists, sociologists, psychologists and behavioral scientists have made attempt to d

    repreneurship in their respective fields. The concept in the field of entrepreneurship could be clas

    o two disciplines: Economic concepts and behavioral concepts. Schumpeter, 1967 clarified entrepran innovator with potentialities of doing new things, as an economic leader, as a chief cond

    nction in the process of economic development. McClelland, 1965 views that the supp

    repreneurship is highly dependent upon the intensity of overachievement motivation, called the

    achievement (n ACH motive). Rahman, 1997 said that, entrepreneurship is the function that is sp

    the entrepreneurs ability to take the factors of production land, labor and capital and use th

    duce new goods or services. Entrepreneurship is defined as a kind of behavior of a person that inc

    ceiving economic opportunities, initiative taking, creativity and innovation, organizing social econ

    chanism to turn resources and situation to practical account and is the acceptance of risk to fa

    omen entrepreneurs: A woman entrepreneur is defined as a woman who has alone or with one or tners, started, bought, or inherited a business, is assuming the related financial, administrative

    ial risks and responsibilities, and is participating in the firms day-to-day management. Such wom

    o known as women business owners or women entrepreneurs or self-employed women.

    ore recently, a new trend has emerged where women are venturing as entrepreneurs and are contrib

    the economic development. Women entrepreneurs in Bangladesh represent a group of women whoken away form the broken track and are exploring new vistas of economic participation. Their tas

    en full of challenges. More recent American research examines in great depth both by motivatimale start-up and the problems faced by a woman when starting a business. Motivations for busrt-up as Bangladeshi were identified as a desire for job satisfaction, independence and achievementjor problems, identified by the female respondents in this study, were under capitalization and a laowledge and training in business skills. A majority of the respondents reported difficultivercoming some of the social beliefs that women are not serious as men about business. A later used on different types of female-owned business and confirmed the lack of support offered to fprietors in non-traditional sectors. In a more recent study, Goffee and Scase (1999) use a sample

    male proprietors to identify a typology of female entrepreneurs. Four types of female entrepreneursntified: a) Conventional entrepreneurs; b) Innovative entrepreneurs, c) Domestic entrepreneurs a

    dical entrepreneurs.

    omen entrepreneurs of Bangladesh have been transforming their small individual house-based buivities into a new business venture or enterprise for the last three decades mostly from the family rather than institutional support, and they proved that they have a tremendous potential in empowmen and transforming society. ( Dhaka courier, May 20, 2010)

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    Data analysis

    1.Motivating factors to enter into business:

    Factors No.of respondents Percentagea) To create self dependency andinspiration from family.

    7 70%

    b) Extra income for the family 1 10%

    c) Self inspiration 1 10%

    d) Pass leisure time 1 10%

    e) No alternative to have a job 0%

    2.Sources of starter capital:

    Factors No. of respondents Percentagea) Own savings 3 30%

    b) Loan from family and relatives 1 10%

    c) Bank loan 5 50%

    d) Loan from N.G.O 1 10%

    3.Needed capital to start the business:

    Factors No. of respondents Percentage

    a) TK 20,000-50,000 5 50%b) TK 50,000-2,00,000 1 10%

    c) TK 2,00,000-30,00,000 3 30%

    d) Above tk 30,00,000 -50,00,000 1 10%

    4.Training:

    Options No. of respondents Percentage

    a) Received training before start

    the business.

    10 100%

    b) Didnt receive any training 0 0%

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    Findings from the Questionnaire survey

    e have visited ten beauty parlors. From these ten beauty parlors we found some inspirative informatich may help the women to come forward to this business. Let look at a glance

    Reasons for entering this business:wners of these ten beauty parlour told us that the reasons were to become self independent, their

    lingness and hobby. It is a convenience business, safe and easy for women. They got inspiration froir family to enter this business and they had inspiration to earn extra income for the family.

    Business Plan:r doing this business we found in maximum cases they didnt have any Business plan. Without planir income is much profitable. But it doesnt need too much plan. They told us they would do better

    y had plan.

    Inspiration:of them got inspiration most from their husband. Family member, relatives also inspired them. Be

    se self inspiration, extra income passing leisure time also inspiration factors

    Cooperation for starting this business:

    ese ten women entrepreneur were cooperated by everyone in their starting time. It is a profitable an

    e business for a woman, thats why they didnt face any problem from their family, neighbors andiety.

    Starting capital:r starting business in a small such as from how they needed 50,000 Tk and for a big they needed00,000 Tk.

    Sources of starting capital:e sources were own savings, family and relatives, bank loan and loan from NGO.

    Income:eir monthly income minimum 8,000 Tk To 1,00,000Tk. In peak season such as eid, puja and winterson income is maximum 1,50,000Tk to 2,00,000. In dull season the income is 12,000 to 60,000.

    rmally their income lied 9,000Tk to 1,50,000Tk. It depends on the service, how large the parlour e

    Cost:r operating the business there are some cost such as salary of the employee. In big palour (like Newok) they have 28 staff and equipment cost etc. The monthly cost is 20,000Tk to 55,000Tk.

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    Profit:ter deducting the cost their monthly profit 15,000Tk to 30,000Tk. It shows that it is a profitable busthe women.

    Training:me of them received training before starting the business. Some of the owners have a plan to train ployee. Actually training and experience is a big tool for doing well in this business.

    Facility for the staff:auty parlour though it is small or large where have some staff. In a small beauty parlour it has 3 to a large it has 28 staffs. The owners trained these staffs give them bonus in festival and their familyblem. They tried their best to help the employee such as giving housing facility, give loan in their

    ancial crisis and give two months maternal leave. Monthly total staff cost 4,000Tk to 2,00,000Tk.

    Documents and its cost:r starting this business there some documents are needed. These are:

    Trade License

    Tin Certificate

    Vate monthly cost of these documents are:

    Trade License-Yearly 1,000Tk to 2,500

    Tin certificate-must be given and its yearly cost 2,500

    Vat- Depend on income

    Govt. help:nestly speaking these ten beauty parlor did not get any govt. help. They have some suggestions to tvt. which should minimize their problems.

    Govt. should give financial facility to improve these businesses. In case of bank loan govt. can lesser interest rate. Govt. should arrange training program and hire trainer from abroad. Vat and tax rebate.

    Social Responsibility:

    making career side by side they are performing their social responsibility. Most of them work foremployed and uneducated and poor women. They give them training and employed the best perform

    ey also trained the garments worker and give them 5,000Tk to 6,000Tk.

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    Guideline:of them advised us for unemployed, uneducated, educated and housewives. It is a nice profession.

    t of inspiration they gave us some guidelines. These are:

    Interested women must be trained to operate their business well. They have to aware about customer demand and satisfaction and must cooperate with socialresponsibility.

    They must be known about updated beauty parlour.

    oblems faced by the women entrepreneur with different trade licencing authorities:

    Complex process Time consuming

    Bribery Lack of co-operation

    arketing and business promotion:

    reach their service to the customer they use following:

    Signboard Brochure

    Business CardNews Paper Media

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    Benefits of Beauty Parlor Business

    auty parlors have become the lucrative business for women entrepreneurs. Compare to other busineeasier for women to start because with few investment she can do it and it also safe for them. Thes

    sinesses generate many benefits. Some of these are:

    Create employment opportunity:Beauty parlors have a potential to create immediate large scale employment opportunities. It is a tolabor intensive business. So in this sector, employment opportunities are huge particularly for womand girls. Now besides women, men also come in this business.

    Women Empowerment:Beauty parlor makes the women financially solvent. It increases their self dependency, give themfreedom, and thinking ability. It helps to reduce gender discrimination.

    Equality in gender:One of the goals of government policy is to ensure gender equality. Being gradually self sufficient self dependent, equality between male and female will be ensured. This will help government toimplement their gender policy.

    Equality in workforce:Work helps women to come out from their traditional circle just to become housewives. Beauty pais one kind of easy and safe business for women, bring them in the workforce as women entrepreneemployees. It will help to make equality in the workforce of our country. It is changing the outlooksociety that women are able to work side by side with men.

    Equality in wealth:In different occasion all classes of women such as rich, poor, middle class are come to the beauty

    parlor to take different services. Rich women comes parlor frequently. So their portions of wealth going to entrepreneur of beauty parlor and to her employees. So, this business has a role in distribuof wealth.

    Distribution of national income:Like urban area, if we promote this business to the rural area by giving various initiatives from thegovernment, it will create employment opportunities, change socio economic lives of that area andmake infrastructural development. This will results in more distribution of national income.

    Opportunity for all:It is a business where women dont need to invest a lot for their material of beautification. So, poorwell as rich women can come to this business by using their own savings or taking loan from bank

    N.G.O. It creates opportunity for all classes of women. For example, a woman can start this businefrom her home having at least 10,000tk.

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    Create opportunity to Export manpower:In abroad, beauty parlor is much more wide and profitable business. They have increased demand obeauty parlor. For example,Oman has opened up five more sectors to foreigners, creating scope foBangladeshis to take up more jobs in the Middle Eastern country. These are jobs in sales anddistribution, beauty parlor, maintenance of electrical equipment and computers, tailoring andbarbershop (said Rabiul Islam, labor counselor of Bangladesh embassy in Muscat.)So we have scope to export beauty parlor worker and we can encourage women to set up their busiin foreign country by giving them necessary initiatives. Government should come forward to take topportunity.

    Contribution to GDP:Women entrepreneur can contribute a lot to increase our GDP through their beauty parlor business

    Contribution in development of society:Women entrepreneur of beauty parlor do their social responsibility. As a part of it they are givingtraining to poor women, garments worker al least price for making them self dependent, givingassistance to set up business. Through this, they play a role besides government for developing oursociety and country.

    Problems face by Women Entrepreneur:do a Beauty Parlor Business, women Entrepreneur face different problems. These are

    1. Financial problem:

    omen may be disadvantaged in raising the initial capital to start a new firm.It is harder for women t

    d financial resources to start a business. Collateral needed for external financing may be above the

    alth level of most women.

    a) Initially they raise capital from their family, friends, relatives etc. Their unavailability omoney creates a big burden to her to start a new business.

    b) Bank credit is related with collateral, which only a very few women can manage. Beside

    interest rate is very and constrained with many hassles and bribes.

    c)NGOs provide loan at 15 percent interest, which is very high.

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    2. Training Problem:

    a) Lack of international standard training institute

    b)They took their training from local beauty parlor where they didnt get standard professio

    training

    c) Lack of professional trainers.

    3.Location problem:To start a business they need suitable location. Its hard task to get appropriate location becaa) Suitable location demands much money to hire it, having financial constraint small

    entrepreneur face problem.b) They get less importance than other businesses.

    4. Load shedding:

    Like other business, load shedding is great problem in beauty parlor business. Its a impedimin this business for having more profitable because:a) They loose customer

    b) Using IPS or Generator increase their products price which in term decrease their profit.

    5.High cost of equipment:Most of the equipment that are needed in this business are imported from abroad, because oftariff, VAT they cost high price. Moreover, there are not sufficient beauty shops.

    6.Access to IT:

    Most of the female entrepreneurs depend on family support, so there is no outcome to improin technology. Most of them dont use Email or Web site.

    7.Marketing and business promotion:Being small entrepreneurs they dont have sufficient money to take business promotion. Mo

    m use only signboard and business card. Sometimes occasionally they use handbill and brochure.ough recently some large beauty parlor has undertaken marketing and business promotion.

    8.Negative attitude:

    Negative attitude arises due to two possible reasons:

    a) Women are not viewed as entrepreneurs due to the attitudes formed by traditional gende

    roles;

    b) Women engage in industries that the financial institutions are not used to handle (as per

    services, care, etc.). Also in the personal networks and the family it is harder for women

    find financial resources to start a business.

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    9. Business plan and Management:Business plan and skill developments are totally absent from ideology of professional

    development of women entrepreneurs.

    10. Accounting/ bookkeeping:

    Beauty Parlor is a One Man Show business. Thats why they themselves maintain accou

    and management. They dont bother proper book-keeping system.

    11. Complex registration process:

    Women entrepreneur face problems with different trade licensing authorities because of

    i. Complex processii. Time consuming

    iii. Lack of co operation

    iv. Sometimes they take bribery from women entrepreneur

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    Limitation of the report

    possible cautions were maintained during the planning of study, selection of methods and techniqua processing and analysis. In spite of this, the study is not free from limitations. Some limitations rthe study could be cited here as follows:

    1. Considering the volume of the study, the timeline was limited, particularly for questionnairevey. Therefore, it was a great challenge for us to reach all respondents within the timeframe. Time

    mitation created some barriers to collect some qualitative data.

    2. To get response from women entrepreneurs for all questions was really a great challenges asmen entrepreneurs were found to be very busy. As a result, some important information was missed

    3. We didnt get all address in directory, so it created a big problem for us to reach them.

    4. Some findings were related to the perception of respondents. These findings may not be

    resentative to predict the overall situation of women entrepreneurs.

    5. For the convenience of time and resources, we went only main town of Chittagong anderviewed and questioned.

    6. As a small entrepreneur, they dont maintain proper book keeping, thats why its really tougy that their providing information is exact.

    7. We interviewed only ten women entrepreneurs of Beauty Parlor Business and tried to find ouscope and challenges of Beauty Parlor Business but Its not a whole and exact picture of the cou

    5.Being involved we recognize that there should be an all-covering broad-based survey in this regto gain a concrete idea for supporting and integrating women entrepreneurs in this business.

    6.There are no updated numerical figures about the entrepreneurial ventures in the internet and in

    journals

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    Recommendations

    sed on findings, policy measures to support womens entrepreneurs in Beauty Parlor Busn be several types:

    For new women enterprise tax may considerably reduced or exempted

    The procedure for Tax Identification Certificate should be simplified Procedure for Income Tax should simplified and made investment friendly Tax holiday for women entrepreneurs should extended further and made more supportive for th Issuing of trade license should be made simply and free for women entrepreneurs Value Added Tax (VAT) for women entrepreneurs should be abolished. Govt. and NGOs should provide loan at lower interest rates. Creating opportunity for training and facilitating the environment of business More research work on women entrepreneurs of beauty parlor business. Govt. should establish sufficient number of International standard Beautification Training Instit Govt. should arrange scholarship program so that sufficient number of women can take training

    from abroad. Listen to the voice of women entrepreneurs of this business sectors. The creation of governmen

    offices of womens business ownership is one way to facilitate this. Such offices could haveprogrammed responsibilities such as providing womens business centers, organizing informatiseminars and meetings and/or providing web-based information to women.

    Co-operation and partnerships between national and international Beauty Parlor Business canfacilitate entrepreneurial endeavors by women in a global economy.

    Women Entrepreneurs should be provided collateral free loan as they have no assets Interest free loan should be provided to encourage women entrepreneurs Long term loan should be available Interest should be very low and long term interest free loan should be available An Investment Bank for Women should be established. Women entrepreneurs should be freed from VAT at least in mid-term basis Women entrepreneurs should have direct access to finance and other infrastructure and instituti

    facilities One stop service should be created in the Commerce Ministry exclusively for the women

    entrepreneurs for facilitating investment and business. Arranging management training for beauty parlor business Providing personnel support in this respect if necessary

    Organize training on marketing and develop business network City corporation and Municipalities should have special quota to reserve space for women

    entrepreneurs of beauty parlor business in the market run by them

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    Conclusion

    om the detailed analysis of the women entrepreneurial ventures, women are observed to be more wi

    achieve self-employment and self-reliance. The selected women entrepreneurs of Chittagong city h

    inly started their business for their survival and self dependency rather than meeting self-actualizat

    eds. With the starting of home-based and separate business-location based beauty parlors, women

    repreneurs are now able to supplement their family with handsome income and the women are sup

    have more decision making and participating skills in their family. One particular parlor-owner stat

    t she was having more confidence in maintaining her family through her steady income. With theurishment of modern and highly instrument-based parlors, the employment opportunity has been cr

    those parlors. The parlors an average have created employment for women. So, this parlor business

    ating an overall impact on their socio-economic lives. The role of BRAC Bank, EBL, and Eastern B

    ignificant for financing this SME. BRAC bank is providing low-interest short-term credit to wome

    repreneurs in this sector. CARE, UNNAYAN and some few other NGOs are providing low-interes

    dit to parlor-owners. World Vision, a leading N.G.O provides free Beauty Parlor training for wom

    d girls. UBut still govt. banks are reluctant to provide financial support for SMEs. So there should b

    re proper govt. policies for the growth of beauty parlors and other women SMEs

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    References

    1. Financial Express (Online edition), 11 September, 2010.

    2. Wikipedia, the free encyclopedia.

    3. Economic Policy Paper on Women Entrepreneurs in Bangladesh (from internet)

    4. UNICEF Bangladesh, issue 5 (Online edition), January 2007.

    5. MINT (a partner of the wall street journal) online edition, 15 October, 2010.

    6.New Nation online edition, March 31, 2005.

    7. Report from Bangladesh Women Chamber of Commerce and Industry. Publishein February 2008 (from online)

    8. The Daily Star (Online edition), February 1, 2011.

    9.New Age (Online edition),September 9, 2010.

    10.Article from: Dhaka Courier, May 20, 2010.

    11.www.teneric.co.uk

    12.www.eHOW.com