Team KlassikNick Konetzke, Kevin Koenigs, Corbin

Mcguire, and Jason Thul

By the Numbers

Sweatshirts Sold: 50

• 18 Medium ($12.36)

• 8 Large ($12.36)

• 12 XL ($12.36)

• 12 XXL ($13.26)

• Tax: $34.58

• Total: $663.38

• Sold 50 @ $15 each

• Revenue: $750

• Profit: $86.52

Ride SconnieDok’s Klassik Tavern

• Shirts Sold: 15

• Revenue: $285.02

• Profit: $25.00

CustomersRide SconnieDok’s Klassik Tavern

• Wisconsin Cyclists– Road, Mountain,

Commuter

• Nationwide Market

• Generally High Income

• Local small / family

business owners

• Organizations

• Willing to buy in bulk

DesignRide SconnieDok’s Klassik Tavern

• Simple, less is more

• Quality shirt a must

• “Home town” appeal

• Black shirts sell

Inside Out sweatshirt

Up close look at logo

Marketing StrategyRide SconnieDok’s Klassik Tavern

• Leveraged WI Cycling

email list

• Cycling Teams and clubs

around the state

• Personal Connections

• WI Bike Fed Brand Name

• Seek out small businesses on

campus, if any owners are

looking for shirts designed

• Owner of Kollege Klub bar on

campus wanted to create new

sweatshirts to promote small

restaurant in Verona

• Figure out what type of

sweatshirts he is looking for,

make sure design is permitted

by UGP

• Determine how many sweatshirts

customer wanted in bulk

• Design customer wanted on the

sweatshirt

ChallengesRide SconnieDok’s Klassik Tavern

• Communication with

printer and WI Bike Fed

• Condensed timeline

limited opportunity for

follow up

• Going for a “home run” by

going from business to

business instead of selling

individual shirts

• Takes time to find a small

business that is willing to buy

in bulk

• However, once one business is

interested, completed deal of

50 sweatshirts in one

transaction

Lessons LearnedRide SconnieDok’s Klassik Tavern

• Follow up in person, or “drop off” contact with emails

• Be persistent

• Do not underestimate how much help people will give

• Wise to go to as many small

businesses /speak with as

many owners as possible

• Important to keep client

updated with status of product,

progress, when they will

receive shirts, etc.

• Stay on task with paying Steve

as quickly as possible to

expedite entire process