Team Dynamix:

Raymond Braun

Latisha Crockett

James Locus

Claire Roscow

Yesul Myung

MS&E 277: Creativity ProjectApril 23, 2009

YOU HAVE BEEN CRAVING SPRINKLES CUPCAKES FOR THE PAST MONTH

DECIDE TO GO TO THE STANFORD SHOPPING MALL TO BUY CUPCAKES

YOU ARRIVE AND SEE THIS

Not very happy customers“I been waiting for a long time to try sprinkles. I just recently visit Cali and my last day on my trip I went to sprinkles waited 1:30hrs.”

Everybody is cramped up against each other trying to fit inside because Sprinkles likes their door to remain closed "to keep in the freshness".

PROBLEMS IDENTIFIED WITH SHOPPING EXPERIENCE AT SPRINKLES

Long Wait LineConfusing ordering process

Ordering online

unpleasantDoor is heavy

SPRINKLES NEEDS TO IMPROVE CUSTOMER EXPERIENCE

Make waiting as enjoyable a

possible

Utilize space better to improve

experience

Inform on product

information beforehand

Happy customer

HAVE EMPLOYEES MANNING THE LINES

2 Employees make people feel

comfortable while waiting

PROVIDE VIDEO MONITORS TO KEEP CUSTOMERS ENTERTAINED

Customers can watch custom videos while

waiting

ENCOURAGE ONLINE ORDERING FOR EXPERIENCED CUSTOMERS

Reduce the minimum online

order to 6 cupcakes

INSTALL AUTOMATIC DOORS

Automatic Doors keep cupcakes fresh and look

more elite

PROVIDE DINING AREAS ONLY INSIDE

Make it more high end

experience, remove the

bench

PROVIDE MORE DIRECTION TO CUSTOMERS

Velvet ropes and arrows on floor assist with line

organization

Current Floor Plan of Sprinkles (Palo Alto, CA)

Register/Counter

Inside Counter

Beverage Display Cupcake

Display

Enter/Exit Door

Gifts/F

lare

Outside Bench

Revised Floor Plan of Sprinkles

Register/Counter

Beverage Display

Cupcake

Display

Sliding Door

Gifts/F

lare

Inside Counter

T.V.

T.V.

Pamphlet

Display

Traffic Lines

Outside Projections on Glass

Enjoy!