Team Business Model Let us build a smarter way to success!!!

2009/Nov/17

YMSLI

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Contents

1. Insight1. Let us build a smarter way to success!!!

2. DNA1. Emerging business models “Smarter world after recession” 2. Team’s Vision, Strategy, Objective

3. Team Business Model1. Infrastructure

1. Core Capability2. Partner Network 3. Value Configuration

2. Offers 1. Value Proposition

3. Customer 1. Customer Relationship2. Distribution Channel 3. Target Customer

4. Finance 1. Cost Structure 2. Revenue Streams

4. A Simple Idea to Start

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1.1 Let us build a smarter way to 1.1 Let us build a smarter way to Success!!! Success!!!

1.1 Let us build a smarter way to 1.1 Let us build a smarter way to Success!!! Success!!!

1. Insight

4

• SaaS• Cloud Computing• Crowd Sourcing • MVAS - Mobile Value Added

Service• Co-Innovation • Enterprise Social Media

Maturity Model (ESM3)• E-Business

– Web lead management (b2c)

2. DNA

2.1 2.1 Emerging business models “Smarter world after recession” Emerging business models “Smarter world after recession” 2.1 2.1 Emerging business models “Smarter world after recession” Emerging business models “Smarter world after recession”

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Vision: Provide value added services to Global Yamaha on1.) On demand base

2.) At Software & hardware cost zero3.) Manpower cost reduce at 35~50%

Strategy: 30% resource in R&D, Innovation and New product development (NPD)

Objective:

• Create a business model• Create Strategic Infrastructure• Come-up with a smart way to success!!

Team’s Vision, Strategy & Objective

1.2 Team’s Vision, Strategy, Objective1.2 Team’s Vision, Strategy, Objective 1.2 Team’s Vision, Strategy, Objective1.2 Team’s Vision, Strategy, Objective

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Team’s Business model (Bird’s eye view)

Core Capability

6 developer, LAMP Technology, Zend Framework, Drupal

CMS, Creative Designers, R&D and Innovation, Internet Marketing, Client

Relationship, Business

Development, Projects Assets,

DBA & LAMP Admin, Shared Resource (Testing, QMS,

Japanese Language Team)

Partner Network

Existing - Torrid, EasySMS, YMSL

and YMSLXProposed – IaaS

and PaaS provider, Google, Yahoo, Zend, Drupal

Value Configuration

YMSLI – SaaS based NPD, API Integration, CMS,

Internet Marketing. Partners – PaaS,

IaaS, MVAS Gateway etc.

Value Proposition

Faster, Better, Cheaper, Max Value,

Min Risk, Long life cycle, Complete range web and mobile based

Solution in B2C, B2B, B2E, Business

Intelligence, MVAS, Internet/Social

Media Marketing, 24x7 BPO/Call

Center Support

Customer Relationship

Customer Equity – Acquisition,

Retention, Add-on. Mechanism –

Creating Kando, Brand,

Personalization, Recommendation

Distribution Channel

Direct, eShop, Partners Reach

Channel – Internet, Social Media, Trade show, Email, SMS, Phone, Referrals

Target CustomerIYM, YMC and

Group Co., Japanese MNC in India, Automobiles OEM, European SME (Application

testing), Australian SME (Selling/Profit),

Existing YMSL Group clients

Revenue Streams Subscription,

Products (Sale), Ecosystem, Advertising,

Ancillary, Services, Network Effects

Cost Structure

Partners – PaaS, IaaS, MVAS

Gateway YMSLI – SaaS, Marketing,

Operation, Maintenance

INFRASTRUCTUREOFFERS

CUSTOMER

FINANCE

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Team Team

User Experience Design

1. Web 2.0 based GUI 2. Jquery & Ajax expertise 3. Creative Designing Team

User Experience Design

1. Web 2.0 based GUI 2. Jquery & Ajax expertise 3. Creative Designing Team

R&D Innovation

1. 30% resources in R&D2. Co-innovation conceptual framework 3. Stage-Gate process4. Idea-Point – Ideas & Concepts pool

R&D Innovation

1. 30% resources in R&D2. Co-innovation conceptual framework 3. Stage-Gate process4. Idea-Point – Ideas & Concepts pool

Internet Marketing

1. 1~3 members for blogging, Social Meadia Marketing and profile maintaining on facebook, orkut etc. 3. Achieved 2n

d highest ranking of India Yamha website within YMC group and 1st within Indian competitor's websites

Internet Marketing

1. 1~3 members for blogging, Social Meadia Marketing and profile maintaining on facebook, orkut etc. 3. Achieved 2n

d highest ranking of India Yamha website within YMC group and 1st within Indian competitor's websites

Client Relationsh

ip and Business Developm

ent

1. Prompt responsiveness 2. 24x7 Support3. User Story – Agile req. collection process 4. Team Intranet for client & team collaboration (Under Dev.)

Client Relationsh

ip and Business Developm

ent

1. Prompt responsiveness 2. 24x7 Support3. User Story – Agile req. collection process 4. Team Intranet for client & team collaboration (Under Dev.)

LAMP Admin, DBA, Testing,

QMS, Call Center,

JapaneseTeam

1. One fulltime/Dedicated DBA & LAMP Admin2. Three Shared resource for testing 3. Call Center/BPO shared resource for event management, SMS & email marketing for IYM4. Two Quality facilitator, One QMS Consultant as shared resource5. One Japanese Business Relationship Manager and Two Translator/Interpreters

LAMP Admin, DBA, Testing,

QMS, Call Center,

JapaneseTeam

1. One fulltime/Dedicated DBA & LAMP Admin2. Three Shared resource for testing 3. Call Center/BPO shared resource for event management, SMS & email marketing for IYM4. Two Quality facilitator, One QMS Consultant as shared resource5. One Japanese Business Relationship Manager and Two Translator/Interpreters

Projects Assets/Showcase

1. Enterprise Blog for Internet and Intranet2. Social Community Portal 3. eContest4. Photo Contest5. KPI dashboard (Business Intelligence) 6. Dealer on Map7. Creative Micro-sites 8. Creative templates, cards etc.9. Mobile site/application10. Web Lead Management (Under Dev.)11. GarageSale – C2C portal (Under Dev.)12. IYM website maintenance (many new modules added) 13. Products catalogue/showcase (under dev.)

Projects Assets/Showcase

1. Enterprise Blog for Internet and Intranet2. Social Community Portal 3. eContest4. Photo Contest5. KPI dashboard (Business Intelligence) 6. Dealer on Map7. Creative Micro-sites 8. Creative templates, cards etc.9. Mobile site/application10. Web Lead Management (Under Dev.)11. GarageSale – C2C portal (Under Dev.)12. IYM website maintenance (many new modules added) 13. Products catalogue/showcase (under dev.)

LAMP based Web & mobile

application developmen

t

1. Six PHP, Zend, Drupal developer 2. W3C certified in PHP3. UML Certified 4. Young, Smart and Highly motivated

LAMP based Web & mobile

application developmen

t

1. Six PHP, Zend, Drupal developer 2. W3C certified in PHP3. UML Certified 4. Young, Smart and Highly motivated

3.1 Infrastructure >> 3.1.1 Core Capability 3.1 Infrastructure >> 3.1.1 Core Capability 3.1 Infrastructure >> 3.1.1 Core Capability 3.1 Infrastructure >> 3.1.1 Core Capability

3. Team Business Model

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NewBusiness Model

Ecosystem

Cloud Computing

Service Provider

Google, Yahoo,

Drupal, Zend

Crowd Sourcing

Open Community

Torrid(LAMP Admin)

Team YMSLI

YMSL & YMSLX

Easy SMS & Mobile services

provides

Drive Towards the 10% Economy Growth Target

Existing partner Proposed Partner

3.1 Infrastructure >> 3.1.2 Partners 3.1 Infrastructure >> 3.1.2 Partners 3.1 Infrastructure >> 3.1.2 Partners 3.1 Infrastructure >> 3.1.2 Partners

3. Team Business Model

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Team YM

SLI

Team YM

SLIG

oogl

e, Y

ahoo

, Zen

d, D

rupa

l

Goo

gle,

Yah

oo, Z

end,

Dru

pal

YMSL G

roup (YMSLJ &

YMSLX)

YMSL G

roup (YMSLJ &

YMSLX)

Cloud Computing Service Provider Cloud Computing Service Provider

Crowd Sourcing (Open Community Domain experts)Crowd Sourcing (Open Community Domain experts)

SMS

& M

obile

Ser

vice

s Pr

ovid

er

SMS

& M

obile

Ser

vice

s Pr

ovid

er

Co-Innovation Co-Innovation

Mobile Value Added Services

(Network, Gateway etc.)

Mobile Value Added Services

(Network, Gateway etc.)

Customization(Drupal,

Wordpress & otherOpen Source Application)

Customization(Drupal,

Wordpress & otherOpen Source Application)

Testing as a Service

Testing as a Service

Guidance & Support Guidance

& Support

Platform as a service

Platform as a service

Infrastructure as a service

Infrastructure as a service

Content Creator (Multilingual

Content creation)

Content Creator (Multilingual

Content creation)

Working together (Collaborate

in Apps dev.)

Working together (Collaborate

in Apps dev.)

Market Optimization(Customer

Acquisition)

Market Optimization(Customer

Acquisition)

Partner’s Activity

Enterprise Support on theirApplication

Enterprise Support on theirApplication

Software as a serviceSaaS (New

ProductDevelopment)

Software as a serviceSaaS (New

ProductDevelopment)

Integration as a service

(Google & other API)

Integration as a service

(Google & other API)

Internet,Social Media Marketing of

Client’s Products & Services +

YMSLIServices

Internet,Social Media Marketing of

Client’s Products & Services +

YMSLIServices

Call Center & BackOffice Support

Call Center & BackOffice Support

3.1 Infrastructure >> 3.1.3 3.1 Infrastructure >> 3.1.3 Value Configuration Value Configuration

3.1 Infrastructure >> 3.1.3 3.1 Infrastructure >> 3.1.3 Value Configuration Value Configuration

3. Team Business Model

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3.2 Offers >> 3.2.1 Value Proposition3.2 Offers >> 3.2.1 Value Proposition 3.2 Offers >> 3.2.1 Value Proposition3.2 Offers >> 3.2.1 Value Proposition

• Faster, Better, Cheaper with More relax like fun• Maximum Value (me-too, innovation/imitation, innovation)

• Minimum Price (free, economy, market, high-end)

• Minimum Risk & effort • Long lifecycle (use, renewal, transfer)

• Complete Range/Category – Web Applications/Software as a Service

• B2C, B2B, B2E and Business Intelligence

– Mobile Value Added Services - MVAS– Market Creator

• Online Campaign

• Internet Marketing (Social Media/Viral Marketing)

• Content Provider/Writer – In Blogging, Twittering etc. (Specially in English & Japanese)

– 24x7 Support by BPO/Call center • Website’s enquiry/Web Lead Management

• Online chat/support etc.

Know morehttp://www.flickr.com/photos/elishams/2168658764/

3. Team Business Model

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• Customer Equity – Acquisition

• Increase awareness about YMSL group strength and this (SaaS) business model– eShop for browsing all solution, online SaaS subscription etc. – Under development – News Letter Subscription model – Software bundling model – Offering with others (IBM, Java, Navision, Oracle) – Credit Cards Bill Model – Sending print/PDF catalogue with all invoices/business

communication

• Proposal Base Marketing • Co-Innovation – Idea Sponsor model

– Customer Retention• Creating Kando • YMSL Privilege Card/ID (for customer loyalty & rewards)

– Add-on Selling • Kaizen activity, offering more, innovate/update product with

changing time & business needs

• Relationship Mechanisms– Trust (Creating Kando) – Personalization – One to One– Brand (Bearing Yamaha Cap)– Loyalty, Recommendation….

CertificationCMMI & ISO certified

ExpertiseGuarantee of quality

RatingRating by Users & Clients

InsuranceRisk management/SLA

3.3 Customer >> 3.3.1 Customer Relationship 3.3 Customer >> 3.3.1 Customer Relationship 3.3 Customer >> 3.3.1 Customer Relationship 3.3 Customer >> 3.3.1 Customer Relationship

3. Team Business Model

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• Delivery Channel– Direct – eShop on company website – Distributor & Partner Network

• Reach Channel– Social Media/Viral Marketing – Trade Show and Conferences– Email, SMS & Phone

Marketing– Referral Marketing

Exclusive Social Media Campaign for YMSL Products & Services

Need to put YMSLI trade show pic and some conference pic attended by Singh Sir and Aggarwal Sir

3.3 Customer >> 3.3.2 Delivery Channel 3.3 Customer >> 3.3.2 Delivery Channel 3.3 Customer >> 3.3.2 Delivery Channel 3.3 Customer >> 3.3.2 Delivery Channel

3. Team Business Model

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• India Yamaha Motor

• Yamaha Motor Co. Japan

• Yamaha Motor Group Companies within Japan

• Global Yamaha Motor Group Companies

• Japanese MNC in India (Non Yamaha Competitors)

• Japanese Automobiles MNC in the world

• Indian MNC and SME

• Others…

3.3 Customer >> 3.3.3 Target Customer 3.3 Customer >> 3.3.3 Target Customer 3.3 Customer >> 3.3.3 Target Customer 3.3 Customer >> 3.3.3 Target Customer

3. Team Business Model

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YMSLI, YMSL and YMSLX

• Platform-As-A-Service (PaaS)– Delivers a computing platform and/or

solution stack as a service– Facilitates deployment of applications

without the cost and complexity of buying and managing the underlying hardware and software layers

• Infrastructure-As-A-Service (IaaS)– The delivery of computer IasS, typically

platform virtualization – For example:

• Virtual desktops• Grid computing

• Applications-As-A-Service (AaaS) /Software-As-A-Service (SaaS)

– Leverages the Cloud in software architecture

– Eliminates the need to install and run the application on the customer's own computer

– For Example:• SalesForce.com

3.4 Finance >> 3.4.1 Cost Structure 3.4 Finance >> 3.4.1 Cost Structure 3.4 Finance >> 3.4.1 Cost Structure 3.4 Finance >> 3.4.1 Cost Structure

3. Team Business Model

Variable costing, Costing per User,Per Uses, Monthly/Annually

ApplicationDevelopment -One time cost, Business Partner agreement cost,Resource Training,Marketing,Maintenance

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Revenue Model

Revenue Streams

3.4 Finance >> 3.4.2 Revenue Streams 3.4 Finance >> 3.4.2 Revenue Streams 3.4 Finance >> 3.4.2 Revenue Streams 3.4 Finance >> 3.4.2 Revenue Streams

3. Team Business Model

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Multi-faceted EnablementInfrastructure

ConsolidationGlobal Information GridCapacity Services Virtualization Rapid ProvisioningFacility Analysis

SoftwareNetwork-centric ServicesSaas

ProcessesITIL Security (C&A) Computing Service Provider (CSP)

A Simple IdeaUser:

Builds a web application,Using a standard platformUsing a standard databaseUpload this application to a cloud providerOnly pays for what s/he uses when s/he  needs it. Everything else is an implementation detail.

Cloud provider automaticallyProvisions the servicesScales the application and the database together

Clear TenetsApplication Flexibility

StandardizedIncreasing “click to run” servicesLive in remote Internet data centersScalable to millions

ProcurementEfficient RapidCommoditized“Pay by the sip”

SecuritySimplifiedStreamlined

Let Us Build a Smarter Way to Success!!!

4.0 A Simple Idea to Start

4.0 A Simple Idea to Start 4.0 A Simple Idea to Start 4.0 A Simple Idea to Start 4.0 A Simple Idea to Start

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?Any Question?