Team 4: City Slickers

Dallas Morning NewsAllan Houston

SummaryA weekly print edition of staff and reader-generated content that complements an online presence for an un-served community

Target AudienceSouth Dallas, a community of about 200,00 people; mostly African-American

GoalsTo provide coverage for an underserved communityCurrently underserved by all local media; no current full-time Metro beat at DMN

MechanicsBuild awareness of the website with local churches, civic groups, schools, neighborhood associations and community collegesEducate them about the benefits of posting content to neighborsgoUse online content to publish a weekly print edition that, combined with in-house editorial, goes out in the Saturday DMN

Mechanics, Contd.A simple tool at the top of the page where readers can upload contributionsModules for reader-submitted stories, photos, blogs, forums, events and faith (church events)

washingtonpost.comDave Marino-Nachison

SummaryAn online community that targets the Spanish-speaking populations of Alexandria and Arlington, Va.

Target AudienceWould like to target the Spanish-speaking immigrant community in the suburbsChose Alexandria/Arlington specifically as a place where there is a large-number of immigrants but also where their experience is less commonly framed in divisive terms

GoalsAssociate local Spanish-speakers with the post.com brand and contentPosition the website to benefit from growth in bilingual readers in coming years

MechanicsUnder a separate, Post-associated URL, create a blog headed by a local journalist focusing on relevant community issuesProvide platform for user-generated content and commentary; find real-world ways to take in content, such as through voicemail and text messaging

Mechanics, Contd.Offer tools for distributing Jobs classifieds for Spanish speakers (text and e-mail alerts)Host a weekly, web-based news and events-based radio program that encourages live feedback Free classifieds listings

New York PostCassie Carothers

SummaryTo offer borough-specific content centers that combine news coverage and resources

Target AudienceCurrent readers looking for more detailed coverage of their communities

GoalsTo grow the audience by providing useful content organized in a single place

MechanicsDaily news from the days paper and our network of borough-based weekliesPolice blotter info by borough, rather than our current roundup, plus a link to municipal databaseTraffic and transit component, including a message board and other UGC (transit updates, etc.)

Mechanics, Contd.Borough-based blogs; find established writers that cover communities while also referring readers to other leading blogs in the communityWeather Entertainment calendar and restaurant listings

Chicago TribuneLara Weber

SummaryA bilingual source of parenting information for busy Chicago-area parents

Target AudienceParents (both mothers and fathers)Bilingual readers; the growing Hispanic community

GoalsTo reach bilingual readers, a growing community in ChicagolandTo leverage an existing organizational focus on the parenting community

MechanicsDevelop pages on chicagotribune.com and hoyinternet.com that would be utility-focusedLinks to databases of parent resourcesSchool informationCommunity information

Mechanics, ContdPick up all current parent and family-related content from Tribune, Hoy, and other Tribune-owned media outletsDevelop bilingual parenting blog with writers from both Hoy and the TribuneCreate the opportunity for online communities to grow through forums and message boards