Teacher: Kenji Tachibana Digital Photography I. Shooting (Copying) Artwork Copyright © 2003 –...

Teacher: Kenji TachibanaDigital Photography IDigital Photography I.

Shooting (Copying) ArtworkShooting (Copying) Artwork

Copyright © 2003 – 2009 Kenji TachibanaCopyright © 2003 – 2009 Kenji Tachibana

Teacher: Kenji TachibanaDigital Photography IDigital Photography IShooting ArtworkShooting Artwork

Copying Artwork: TargetCopying Artwork: Target

Target can mean anything from printed text, Target can mean anything from printed text, graphics, art, photo, or even a computer screen. graphics, art, photo, or even a computer screen. It can also mean original photo, painting, or It can also mean original photo, painting, or drawing.drawing.

For the ‘copyArt’ project, you’ll be shooting For the ‘copyArt’ project, you’ll be shooting published images with text, which might be an published images with text, which might be an ad or an article illustration. Examples to follow…ad or an article illustration. Examples to follow…

Teacher: Kenji TachibanaDigital Photography IDigital Photography I..

This simple ‘stock shot’ image This simple ‘stock shot’ image illustrated a trade magazine ad. illustrated a trade magazine ad. It’s well thought out, designed, It’s well thought out, designed, propped, staged, and lit.propped, staged, and lit.


Casting, wardrobe, and location was also Casting, wardrobe, and location was also well done. Finally, the body gestures work well done. Finally, the body gestures work well for the compositionwell for the compositionand to tell the story.and to tell the story.


A simple triangle shape was used to organize A simple triangle shape was used to organize the layout to guide modelthe layout to guide modelpositions and direction to tell the story.positions and direction to tell the story.


Line Screen: Printing artifactLine Screen: Printing artifact

This enlarged section shows This enlarged section shows the CMYK dot pattern that the CMYK dot pattern that make up the color image. make up the color image.


4-Color Process:4-Color Process:

Only four inks are used Only four inks are used to create the illusion of to create the illusion of full color by the printing full color by the printing industry. You’re also industry. You’re also limited to the same limited to the same CCyan-yan-MMagenta-agenta-YYellow–ellow–BBlack inks when you lack inks when you use your own inkjet use your own inkjet printer. Its their relative printer. Its their relative mixture that creates all mixture that creates all the other colors, values, the other colors, values, and tones.and tones.

Super blow up showing the Super blow up showing the color printing press pattern.color printing press pattern.


Translation: RGB to CMYKTranslation: RGB to CMYK

Your digital camera image is made up of Your digital camera image is made up of RRed-ed-GGreen-reen-BBlue (RGB) colors. The camera lue (RGB) colors. The camera and computer display is also based on RGB and computer display is also based on RGB because they’re both based on directly because they’re both based on directly seeing the light.seeing the light.

When printing a digital image, it gets When printing a digital image, it gets translated from RGB to CMYK because translated from RGB to CMYK because printing is based on seeing reflected light.printing is based on seeing reflected light.

RGB light based colors are naturally more RGB light based colors are naturally more vibrant than the reflected light based colors. vibrant than the reflected light based colors. It’s extremely difficult to translate the RGB It’s extremely difficult to translate the RGB into CMYK without losing vibrancy.into CMYK without losing vibrancy.


CMYK Printing:CMYK Printing:

There is no way that the final printed output will There is no way that the final printed output will have the ‘zing’ of what appears on the light-based-have the ‘zing’ of what appears on the light-based-image monitor.image monitor.

This makes choosing the right ink and paper This makes choosing the right ink and paper combination very important. If you’re concerned combination very important. If you’re concerned with archival issues, expect both the ink and paper with archival issues, expect both the ink and paper to cost more.to cost more.

The photographic output industry (labs and lab The photographic output industry (labs and lab machines) is at a point where making-your-own-machines) is at a point where making-your-own-print has become questionable.print has become questionable.

I currently use my home-office printer for ‘testing’ I currently use my home-office printer for ‘testing’ purposes. Once my output is calibrated, I used a 1-purposes. Once my output is calibrated, I used a 1-hour lab to get my water proof and long lasting hour lab to get my water proof and long lasting color prints.color prints.


Prints: Making your ownPrints: Making your own

Before embarking on ‘making your own’ you Before embarking on ‘making your own’ you have some critical prep that's required:have some critical prep that's required:

1.1. Calibrated monitor.Calibrated monitor.2.2. Skill to identify screen image quality.Skill to identify screen image quality.3.3. Calibrated printer.Calibrated printer.4.4. Proper color and black ink.Proper color and black ink.5.5. Proper color paper (semi-mat photo).Proper color paper (semi-mat photo).6.6. Skill and method of identifying printed Skill and method of identifying printed

image quality.image quality.7.7. And more…And more…

Teacher: Kenji TachibanaDigital Photography IDigital Photography I

Prints: Lab madePrints: Lab made

Prints made by a Lab have many advantages.Prints made by a Lab have many advantages.

Advantage List:Advantage List:

1.1. One-Hour lab - faster.One-Hour lab - faster.2.2. Costco 1-Hr Lab - $1.49 cheaperCostco 1-Hr Lab - $1.49 cheaper3.3. Quality assurance and predictability – same machine Quality assurance and predictability – same machine

used throughout the US.used throughout the US.4.4. Archival and water proof.Archival and water proof.

..


Prints: Must knowPrints: Must know

Whether self or lab made, you’ll need to know some Whether self or lab made, you’ll need to know some vital print characteristics such as:vital print characteristics such as:

1.1. Image size and shape – 8 x 10 or 8.5 x 11.Image size and shape – 8 x 10 or 8.5 x 11.2.2. Border – borderless preferredBorder – borderless preferred3.3. Margin, centered, maximum size, and more.Margin, centered, maximum size, and more.4.4. Costco ‘Special Instruction’ – Print Full Image.Costco ‘Special Instruction’ – Print Full Image.

..


Poster Detail:Poster Detail:

In order to show In order to show you the printing you the printing dot structure, I dot structure, I had to shoot a had to shoot a macro close up macro close up shot of a movie shot of a movie poster.poster.

Then, I had to Then, I had to blow up a tiny blow up a tiny section of the section of the macro shot to macro shot to actually show actually show you the printing you the printing dot pattern.dot pattern.


NY Times Magazine:NY Times Magazine:

This ‘high production’ This ‘high production’ photo-illustration cover-photo-illustration cover-shot was done by an shot was done by an advertising studio advertising studio photographer working with photographer working with his/her team. his/her team.

My educated guess is that My educated guess is that the light-stream is either the light-stream is either partly or fully ‘retouched’.partly or fully ‘retouched’.

This was a found shot at This was a found shot at my neighborhood my neighborhood MONTLAKEMONTLAKE library. library.


Technique:Technique:

Camera technique Camera technique must be flawless. must be flawless. That means things That means things like exposure, like exposure, color, and corner color, and corner to corner to corner sharpness must sharpness must be error free to be error free to allow the viewer to allow the viewer to see the original see the original object.object.


NY Times: AdvertisingNY Times: Advertising

Another excellent story Another excellent story telling photo-illustration telling photo-illustration found in the NY Times found in the NY Times Style Magazine for Style Magazine for Holland America, a Holland America, a company that sells company that sells cruises.cruises.


Technique:Technique:

Exposure, WB, and focus is Exposure, WB, and focus is correct but the original art correct but the original art had a granular appearance.had a granular appearance.


Assignment or Challenge:Assignment or Challenge:

This may only be shown to you for the This may only be shown to you for the sake of information. Although you’re sake of information. Although you’re welcome to do this as a bonus welcome to do this as a bonus assignment.assignment.

I can guarantee you that you’ll learn I can guarantee you that you’ll learn much more by doing than just reading much more by doing than just reading or listening.or listening.

Find an image that inspires you and try Find an image that inspires you and try to recreate or, better yet, make it look to recreate or, better yet, make it look better than the published version…better than the published version…


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Teacher: Kenji Tachibana Digital Photography I. Shooting (Copying) Artwork Copyright © 2003 –...

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