Brain Storming Workshop on"Mobilizing the information & Knowledge Society: Crossed Perspectives“ 21–22 June 2010

Connecting Strategy and Operations through KMThe Tata Group experienceThe Tata Group experience

T.S.Rangarajan (ts.rangarajan@tcs.com)Principal Consultant, Tata Consultancy Services Ltd., ChennaiJ 21 2010

© Tata Consultancy Services ltd. 18 June 2010 1

Jun 21, 2010

Agenda

Tata Group overviewKM status in Tata Group companiesKM status in Tata Group companiesTCS Knowmax portalHow is KM linked to Strategy?Tata Business Excellence ModelHow does KM support operations?TCS Ultimatix portalLearnings from KM practiceNew KM initiatives – Tata Knowledge Chain (TKC) and Tataworld)C a ( C) a d ata o d)Conclusions

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Tata Group overviewImproving the quality of lifep g q y

India’s Largest Conglomerate - 93 operating companies across 7 industry sectors across 7 industry sectors Represents Excellence & IntegrityTrusteeship ConceptPioneering Spirit g pLeaders in multiple businessesGroup turnover in FY 2009 of $70.8 billion (Rs 325,334 crores)Over 350,000 employees, 3.5 million shareholdersTotal Market Cap - Rs. 324,275 Cr ($ 69.26 bn.) as of 10th June 2010O ti i th 40 t i i Operations in more than 40 countries across six continents

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KM Journey in Tata Group..baby steps

“Tata Steel enters the new millennium with the confidence of learning and knowledge based organization…..” 1999 vision statementTata Steel defines its value chain as Tata Steel defines its value chain as a connected series of internal and external organizations, resources, and knowledge streams involved in gcreation and delivery of value to end customers. Tata Steel developed two programs in particular to help manage knowledge across its value manage knowledge across its value chain: the customer value management (CVM) program and its supplier value management (SVM)

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program

3KM Strategies @ Tata Steel

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Knowledge Community Framework @ Tata Steel

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Recognition for KM initiatives @Tata Steel

2009 MAKE award2008 MAKE award2007 MAKE award2007 MAKE award2006 MAKE award2005 MAKE d2005 MAKE award2004 MAKE award2003 MAKE award

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Tata Chemicals Ltd.

TCL launched an IT-enabled knowledge management (KM) process last year. It has developed an interesting and unique developed an interesting and unique methodology, encouraging its employees to share 'stories' that can build a repository of tacit knowledge. Tata Chemicals believes that its KM system is a Group y pbenchmark in the making. Umang uses theatre to create awareness, commitment and organisational transformation. It communicates the

i i i ti l message in an energising, emotional, participative and 'fun' manner, and has been used to spread the message of KM, TBEM, code of conduct and cultural pillars across the enterpriseacross the enterpriseConcept of Listeners – who listen to the stories during from workmen in local language, translate into english, upload in ‘Titli’ portal to facilitate further deliberations

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p

KM at some other Tata Companies

Titan Watches – KM Portal, CoPs like ManthanCoPs like ManthanTaj Group of Hotels – KM Portal, CFS for customer knowledgegTata Refractories – KM PortalTata Power – KM PortalTata Coffee – CoPs like Manthan in plantations

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TCS an OverviewTCS was established in 1968FY 2009 revenue of USD 6.34 BillionMarket cap $34 Billion (March 31, 2010)Market cap $34 Billion (March 31, 2010)Over 160,429 employeesAwarded triple certification for Quality (ISO 9001:2000), Security (BS 7799-2:2002) and Services (BS 15000-Security (BS 7799 2:2002) and Services (BS 150001:2002)2009 MAKE Award1st Company in the world to be assessed at Level 5 for 1 Company in the world to be assessed at Level 5 for integrated enterprise-wide CMMI and PCMMGlobal presence - Operations in 42 countries, 142 offices offices First and Largest

Software R&D Centre in IndiaSoftware Exporter in India

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p

St t

Knowledge Management @ TCSStrategyImplementation Governance Model for A i itiAcquisitionRetention & Growth of knowledge Assets

InitialIntentInitiative

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IntelligentInnovative

KNOWMAX Homepage

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Collaboration in KNOWMAX

Industry / Service Practices

Senior M

Customers

KNOWMAX Portal

Service Practices Management

Relationships CorporateFunctions

Communities

Geographies

Delivery / Solution Centers

13Technology

How is KM linked to Strategy?

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Tata Business Excellence Model

Introduced in 1995 , fashioned after the Malcolm Baldridge A dAwardCompanies surpassing targets get the JRD QV awardCorporate Governance included in 2006Focus is on GOALS, is not prescriptive wrt structure and

t i d t blsystems, is adaptableIs a rigorous, data and facts oriented analytical framework

ith i t with scoring system

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How does KM support operations?

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TKC Portal

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Sharing practices, processes across group companiesp

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Sharing new trends & concepts across group companiesp

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Knowledge transfer from TBEM high scoring companies to new entrantsp

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Ethics Counsellors’ community discussing “Ethical Dilemmas”

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A medium for companies to explore areas of synergy eg. Titan and Tata Refractoriesg

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Knowledge sharing on similar processes eg. Tata Metalliks & Tata Steel

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Conclusions

KM initiatives in Tata Group penetrating in group companiesImplementation experience has many learningsKM has led to TKC KM has strategic focus through TBEM and is enabled by IT for operationsTCS has created a KM practice with KM relevant competencies

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Links

http://www.tata.comhtt // t t lithttp://www.tataquality.comhttp://www.tatasteel.comhtt // thttp://www.tcs.comhttp://www.tatapower.comhttp://www tajhotels comhttp://www.tajhotels.comhttp://www.tatachemicals.comhttp://www tatarefractories comhttp://www.tatarefractories.comhttp://www.titanworld.comhttp://www tatatea com/tata coffee htm

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http://www.tatatea.com/tata_coffee.htm

Thank you!Thank you!Questions?Questions?

ts.rangarajan@tcs.com

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