Accelerate your Growth

Accelerate Your Growth…

The Canadian Cleantech Colorado Connection – C4

in partnership with

Program Vision

Prepare high potential Canadian cleantech companies for accelerated

growth in the U.S. market by delivering targeted and high value

initiatives in key clusters

Spectrum of Cleantech Innovation

Source: NREL

C4 Focus Zone

Linkages with DFAIT Cleantech Sector Strategy

• The C4 is an integrative trade program which features trade, investment and innovation, science & technology

• Creates enhanced partnering and research collaboration opportunities for Canadian industry in key U.S. cleantech clusters (S&T)

• Improves Canadian SME’s competitiveness and facilitates U.S. market access (trade)

• Engages key players and multinationals (GVC) • Provides enhanced investment opportunities into

top-tier Canadian cleantech companies (innovative financing, S&T)

• Facilitates Canadian industry growth in the U.S. (CDIA)Slide for GoC Internal Use Only

C4 Priority Sub-Sectors• Advanced Vehicles & Fuels • Batteries & Energy Storage• Biomass • Buildings

– Whole-building integration– Innovative building technologies

• Electric Infrastructure Systems – Energy integration, interconnection, management and

smart grid• Geothermal • Hydrogen & Fuel Cells • Solar • Wind

C4 Program Eligibility

• Pre-Revenue Product Launch – have a developed business plan and have “tested” their product and are within 3-12 months of product launch.

• Early Revenue – Annual revenues from $250K-$5M. These companies have gained traction in the marketplace, but face growth barriers and need assistance to get to the next level.

C4 Program Eligibility

• Focused on clean, renewable, and energy-efficient technologies

• Business headquartered and with a strong presence in Canada• Entrepreneurial company with high growth potential• Company with disruptive technology, usually characterized by

IP• Management team that can execute and persevere• Completed business plan (or at least a solid draft)• Compelling investment opportunity and a clear exit

Are you a good fit for the C4? Some additional things to consider:

To apply for this program, please go to the end of this presentation package for details and contact

information

Success StoryExro TechnologiesWest Vancouver, BC

Winner at the 22nd NREL Industry Growth Forum

Company Overview:Exro Technologies is bringing to market the Variable Electric Input Generator for generating electrical power from wind, tide, and run of river sources.NREL Technical & Scientific Assistance Provided:NREL performed a design review of Exro’s RM3 and RM5 variable input electrical generators. Further, they provided insights on the design, reviewed the overall system from blade capture to grid integration and provided guidance on potential issues and risks, certification concerns, areas for optimization, and identified undesirable design elements. NREL also helped remodel the torque on the shaft and identified potential issues that may have arisen with other power electronics.

C4 Value Proposition

NREL Industry Growth Forum

NREL Technical &

ScientificAssistance Acceleratio

n in the U.S.within NREL

CanadianLaunch Pad in the U.S.

Rockies

AdvancedCoaching

&Mentorshi

p

Nov. 8-10, 2011Oct. – Dec. 2011 Jan. 2012 Jan. – Mar. 2012 Jan. – Mar. 2012

Phase 4 &5

Canadian Launch Pad Winners

Phase 1 to 3

Must Apply – Offered to CDN cleantech org.

Help Canadian cleantech companies maximize their market potential through effective communication

Phase 1:

Advanced Coaching & Mentorship

• Strategic storytelling for cleantech innovators. Provide assistance to entrepreneurial organizations to effectively compete for capital, talent, attention and revenue.

• Strategic storytelling is the art of making rational arguments with emotional impacts. It’s how successful companies communicate their position, technology, intentions and value.

What?

How/Why?

• One 90 min webinar with communication experts from Posit Partners

• One 90 min webinar with Intellectual Property expert from Katten Muchin Rosenman, LLP to address Property Portfolio Development and Protection – Your cleantech goods and services coming to America!

• One-on-one consultation via video conferencing with Posit Partners strategists to review your investor and/or company pitch

• Unlimited access to your dedicated U.S. business advisor/mentor to fine tune and validate your U.S. expansion strategy

• $1,000 value per company

Phase 1:

Deliverables

Phase 2:

NREL Industry Growth Forum

• The forum will feature presentations from North America’s most innovative, promising, and emergent clean energy companies.

• One of a kind opportunity for growing cleantech companies to present their business to a wide range of investors.

• Provocative panels will be led by thought leaders and will offer several organized networking opportunities.

What?

NREL Industry Growth Forum is the U.S.premier event for early-stage clean energy investment

How/Why?

• Canada’s most promising cleantech companies will be invited to apply to present at no charge*. ($150 value)

• Canadian cleantech companies interested in the NREL Industry Growth Forum will be invited to register at a special discounted rate of $300*. ($1,500 value)

• Targeted one-on-one networking sessions with over 50 leading investors, energy firms, policymakers, and industry experts.

• The NREL Industry Growth Forum features extensive networking opportunities throughout the three days of the program. For more information on the NREL IGF, please visit: http://www.cleanenergyforum.com

Phase 2:

Deliverables

* Limited availability, for more info, please contact us

Phase 3:

CDN Launch Pad in the U.S. Rockies

Access to venture capitalists, fund managers, corporate investors and potential strategic partners

• Canada’s top-tier cleantech companies and university and laboratory spinoffs will be invited to present their core business concepts and overall strategies to leading cleantech venture capitalists, sophisticated angel investors, corporate investors, and strategic partners.

• The Canadian Launch Pad will give high potential clean energy companies a meaningful opportunity to explore financing and partnership options and receive constructive feedback from venture financiers and senior business managers.

What?

How/Why?

Cont’d Phase 3:

CDN Launch Pad in the U.S. Rockies

Access to venture capitalists, fund managers, corporate investors and potential strategic partners

• The Canadian Launch Pad’s unique presentation format, rich educational content, and rigorous evaluation process will leave all participants with a deeper understanding of the evolving energy market and what businesses must do to thrive in the U.S. market.

• Program will be followed by partnering and matchmaking with leading cleantech multinationals and key players in the U.S.

What?

How/Why?

• Twenty (20) Canadian top-tier cleantech companies will be admitted to the Canadian Launch Pad in the U.S. Rockies.

• Two-day program in Denver in January 2012:– DAY 1: Partnering/Matchmaking with Colo cleantech players– DAY 2: Canadian Launch Pad in the U.S. Rockies

• Intellectual Property consultation for 10 participating companies to discuss optimization of their patent, trademark, trade secret protection in the U.S. market

• Top Launch Pad companies/winners will be offered specialized assistance for accelerated growth in the U.S. market. Please see phase 4 and 5 for details.

Phase 3:

Deliverables

Phase 4:

NREL Technical & Scientific Assistance

• Assist emerging renewable energy or energy efficiency companies lacking the necessary resources or expertise to address technical challenges and find a clear path forward.

• Assistance include short term access to technical expertise and facilities such as: Analytical testing of materials, Insights on existing or emerging technologies, Assistance in addressing technological performance and market analysis, etc.

What?

Help Canadian tier-one companies overcome technicalbarriers to commercializing clean energy technology

How/Why?

• Canadian Launch Pad winners will be offered complimentary access to the NREL Technology Assistance Program. Bundles will feature:– 80 hours @ NREL for 1st Place Company

($10,000 value)– 40 hours @ NREL for 2nd Place Company ($5,000

value)– 40 hours @ NREL for 3rd Place Company ($5,000

value)

Phase 4:

Deliverables

• Companies receiving NREL Technical Assistance will be provided strategic consultation by experts from Katten Muchin Rosenman in the following areas:– Identify and protect your most important clean

technology assets for effective competition that targets U.S. markets

– Optimize IP assets (patent, trademark, trade secret) to increase corporate equity value useful in attracting U.S. investors

– Assist in developing branding framework (trade mark and service mark) for commercializing core company products and services in the U.S.

– Counsel on doing business in America in issues relating to import/export of products, corporate creation, employment issues and tax structuring.

Phase 4:

Deliverables

Phase 5:

Acceleration in the U.S. within NREL

• Ongoing custom engagements will last for four months and address many functional areas. A team of advisors will work with Canadian companies to resolve issues, find solutions, and advance the company’s progress and growth in the U.S. marketplace. Advisory board members will change over time to address the unique and changing challenges of the start-up.

• Unique opportunity to work in close collaboration with the Center for Renewable Energy and Economic Development (CREED)

What?

Igniting Canadian cleantech start-ups by stimulating their development and success in the U.S. market

How/Why?

• Canadian Launch Pad winners will have the opportunity to open an office at NREL, within the Clean Launch Canadian Accelerator ($5,000 value)

• Complimentary four-month term per company• Companies will receive targeted and

specialized services from Clean Launch, the Canadian Trade Commissioner Service in Denver and its strategic partners

Phase 5:

Deliverables

Technology Grows in Altitude!

For More Information and to Apply!

The Canadian Trade Commissioner Service in DenverEverywhere you do business

Consulate General of Canada in Denver1625 Broadway, Suite 2600

Denver, Colorado, 80202

tradecommissioner.gc.ca/C4-1 303-626-0662

Guillaume.Parent@international.gc.ca