TCS BaNCS OPTiX

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Exploring new business models and collaborating and externalizing data with �ntechs are fast becoming reality in banking today. Banks are looking at accelerating growth and transforming into true digital entities, delighting discerning and demanding customers, understanding their needs even before they can articulate them, and providing them with the right solutions at the right time, while also making the experience easy, fast and frictionless.

When data is mined to decipher authentic insights about customers, it can help a bank deliver personalized and contextual solutions tailor-made to the speci�c needs of the segment it wishes to target. The ability to capture customer life time value and equip sales teams with intelligence about the next best product, when to sell what and to whom, will help a bank move from being product-centric to customer-focused and, eventually, pro�table. Just like how predictive models can forecast the exact amount of cash required by a bank’s ATM machines at a particular point of time allowing for quick decisions about replenishment of cash, or customer segmentation models that are developed by studying customer behavior, analyzing structured and unstructured data can enable faster decision making and optimize operational performance. In the age of unbridled �ntech growth, a bank can make use of analytics to create new business models and discover new sources of growth. In fact, the future of the bank as a data company that sits at the center of a consumer ecosystem or marketplace that includes banks and non-banking entities is not a far-fetched scenario.

TCS BaNCS OPTiX, in partnership with Statistica, o�ers advanced predictive and prescriptive analytical models that provide a comprehensive view of a bank’s customer, the bank as an enterprise, and the larger ecosystem it is part of. Enabling contextual behavior, customer centricity, and enterprise agility through pre-built use cases that are banking speci�c, the solution generates insights about the entire customer lifecycle of acquisition, development and retention.

The solution’s recommendation engine coupled with segment analysis, CLTV (Customer Lifetime Value), survival rates, market basket analysis and uplift modelling empowers a bank to position the most viable o�ering to its customer. Contextualizing output right from the prediction of churn, account reactivation and CLTV, it can target customers that have the best probability of retention with the highest returns. The bank in turn is empowered with a 360o view of enterprise parameters such as product/branch performance, customer acquisition trends, prediction of cash �ow (deposits), default (loans), foreclosure (loans) and customer sentiment that aid in prudent �nancial management, lowering risks and improving outcomes.

Enhancing customer experience through descriptive and predictive insights

TCS BaNCS OPTiX can help your bank with:

Descriptive, predictive and diagnostic insights that enhance customer experience, operational performance, revenues and risk management

Contextual information about customer buying behavior, spending patterns, life events, segmentation, life-stage analysis

Predictive models describing the “next best product” and information about customer lifetime value, share of wallet and product growth, pricing and usage

TCS BaNCS OPTiX – An Enterprise Solution for Digital TransformationChannel performance reports, which can be integrated with any CRM for campaign management

Focused cross- and up-selling through a recommendation engine, coupled with market-basket analysis and uplift modelling

Customer attrition scores and pro�tability measures; customer centricity through portfolio and sentiment analysis

Improved risk identi�cation through the prediction of default and churn

Better cash management through forecasting payo�s; account reactivation, opening and renewals

A 360o view of the customer and the bank in the form of instantaneous, dynamic visualization dashboards

Built on a technology architecture that is based on open standards and tools like R, Python, Apache Hadoop, the solution allows for the seamless delivery of analytical outputs for critical decision making and strategy deployment.

The solution’s components include:

Core Analytics Data Model – An aggregated data model based on IFX Standard (for Retail) to provide a single source of data as an input into the analytical models

Models – Descriptive and Advanced Analytical models using statistical, machine learning algorithms built on R, Python

Enterprise Apps – Intuitive apps to provide contextual insights and provide a “one customer one enterprise” view to the end user

TIBCO Statistica – A 3rd Party platform providing modelling, real-time scoring, connectivity capabilities

In conclusion, for any analytics solution to yield success, it is critical that a bank ask what problems want solving and how the solutions can create or add value. Data and analytics are tools that help banks develop and deploy actionable solutions that put them on the fast track towards growth. And, by selecting TCS BaNCS OPTiX, they are doing just that.

Contextual insights rendered using Enterprise Apps on TCS BaNCS Digital

Intuitive display of model outcome, enabling faster adoption

Enabling “one customer one enterprise” view, facilitating decision making on key parameters impacting revenue, business growth

Apps built on hybrid architecture, thus enabling ease of implementation

TCS Developed Models

ELT Layer

Real

Tim

e

Batc

h

Cleaned, Transformed Data

Web Services TCS BaNCS Digital

Prescriptive/Predictive Analytics,

Machine Learning,Data Mining, Forecasting

NLP, Text Analytics

Flexible data connectors to cloud,Cloud/on-premises,

integration

Heterogeneous data sources,

Complex joins, Staging repository

RecommendationEngine

AdvancedAnalytics

DescriptiveAnalytics

Topic Detection

Event Detection

Sentiment Analysis

Core D/B Credit Cards Other EnterpriseSystems

Other Feeds(Social, RSS...)

Customer View Enterprise ViewBusiness Performance Across LOBs

Product Performance or Pro�tability

Customer Acquisition & retention

Delinquency related Analyses (Worst defaulters/exposure at risk)- Non Performing Assets (Risk Management)

Demographic Analyses

Channel Management

Customer Segmentation

Social Media (Sentiment) Analyses

Operational e�ciency

CLTV

PD

Probability to Churn

Probability to acquire/cross sell

Inactive/dormant Periods (Account Activity Analyses)- Inactive Analyses & Reactivation Stategies

Spend Analyses

Personalization - Recommendation Engine or Next best O�er

Customer Pro�ling & 360 view

Credit Line optimization

Life Stage Analyses

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About Tata Consultancy Services Ltd (TCS)Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other can match.TCS ers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering

TMand assurance services. This is delivered through its unique Global Network Delivery Model , recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

For more information, visit us at www.tcs.com

Why TCS BaNCS

The TCS BaNCS product suite for banking, capital markets and insurance enables business transformation in �nancial services. Increasing operational e�ciency and helping �nancial institutions stay agile, our solutions deliver a competitive edge with unmatched certainty. We aspire to be better than established benchmarks, which is why we have embedded an Alpha (“α”), representing superior returns delivered to our customers, consciously and prominently within our brand. The plug and play, component-based product suite consistently turns in impressive benchmark results, with a �ne-tuned, highly scalable technology architecture that supports �nancial institutions with the highest capacities for transaction volumes, peak transactions per second, and transaction history size. With such a track record, it is only natural that the TCS BaNCS product suite can help �nancial institutions of any size gain a distinct, competitive edge.

Contact Us To know how we can help you innovate, transform and experience certainty through our

TCS BaNCS solutions, connect with us at www.tcs.com/bancs or tcs.bancs@tcs.com