TCIOceania14 High performing countries + clusters @ work

High Performing Countries + Clusters @Work Rodin Genoff 30 May 2014

TCI Cluster Conference Sydney 30 May 2015

Presentation by

Rodin Genoff Rodin Genoff & Associates

Sydney: London: Singapore www.rodingenoff.com

High Performing Countries + Clusters

@ Work

So what do we find in a high cost, high

performance countries, clusters, companies, and their CEOs?

“…creating prosperity + generating a high tech

current account surplus…”

Country

The Global Innovation Index

Rankings 2013

The Economist Current Account

% GDP 2013

Sweden 2 +7.2

Singapore 8 +19.2

Denmark 9 +5.2

Australia 19 -3.6

Smart Governments + Smart Companies + Smart People

Source: Rodin Genoff & Associates 2014

Smart

Industry + Talent

Policy

High Cost

High Performance

Economies Integrate FDI + New

Export Market

Development

Activate Cross

Cluster Business

Opportunities

Smart + Equitable +

Connected Cities

Invest in Over the

Horizon + Design

Thinking

Think + Act Globally

Characteristics of Smart Companies + Smart Leaders


Collaborative +

Participative

Leadership Styles

Smart

Companies “build shareholder value

and community value

simultaneously”

Trend Setters +

Early Adopters

Operate Across

Industries

“peripheral vision”

Ethical + Place

Premium

on Reputation

See Opportunity

in Uncertainty

Invest in Intelligent

Systems + Talent

Case Study

Engineering the Green Economy A Cluster Project for Hub North:

Northern Denmark’s Wind Industry Association

“…thriving in a high cost operating environment…”

HUB NORTH Project Report

June 2013

Mapping the connections +

Creating new business opportunities

+ Forging JVs that win

contracts & commercialise new products and services

Cluster Dynamics


Cleantech

Agriculture Food

Processing Wind Industry

Offshore Oil

and Gas

Transport

Storage &

Logistics

Education &

Training Defence

Software

New Media &

ICT

Intelligent

Engineering &

Electronics

Aalborg Drivers of Growth

Aalborg Intelligent Integrated Engineering Cluster Map


Industrial

Design Software

Programming

New Media

ICT

Embedded

Technologies

Electronics Nano-

Technology &

New Materials

Manufacturing

& Fabrication

Engineering &

Systems

Integrators

Robotics &

Automation

Laser & Vision

Systems

Intelligent Engineering

Putting cluster intelligence to work to support Hub North’s

companies develop new collaborations and win contracts


Practical survey instruments:

map connections + understand

company performance

How we did it!

Inspire companies to reach for

new possibilities; commit to

“a dream with a deadline”

Utilise strategic industry

intelligence to activate new

business opportunities

Develop smart collaborations

to work to win new contracts

High total

productivity Fast

throughput Reliable

operation

Error-free

processes

Ability to

change

Low price, high margin, or both

Dependable delivery

Short delivery lead time

On-specification products/services

Frequent new products/services

Volume and delivery adjustments

COST

DEPENDABILITY

FLEXIBILITY QUALITY

SPEED

Internal effects of

the seven

performance

objectives

Customer

satisfaction SERVICE

Support services and

needs

New

products

INNOVATION

Commercialise inventions

Source: Rodin Genoff & Associates adapted from Operations Management, N.Slack et al,)

Audit Company Performance and Competitiveness

(Source, Rodin Genoff & Associates adapted from Slack et al,)

Importance to Customers

Less Important Order Winner

Low High

Improvement needed

Excess?

Appropriate Response

Urgent Action Required

Wea

k St

ron

g

Wo

rse

Than

B

ette

r Th

an

Sam

e A

s

Pe

rfo

rman

ce A

gain

st C

om

pet

ito

rs F

E

A

10

12 14

Zone A

Zone E

Zone D

20

B 4

6

Qualifying

C

5

3

1 13

9

16 8

D

18

15

19

11 2

Zone B

Zone C

7 17

Understand Company Competitiveness + Ability to Win Contracts

Supplier Cluster Map

Source: Rodin Genoff & Associates

Supplier Cluster B

Supplier Cluster A

High Performance Company

Connector Supplier Company

Company: Consider Risk Factors

Type ‘1’

Type ‘2’

Type ‘3’

Type ‘4’

Type ‘5’

Degree of integration of networks Disorganised Fully integrated

Tran

sact

ion

Ind

ex

in S

up

ply

Ch

ain

H

igh

Lo

w Negotiator - Business brokers or companies linking third parties

Resourcer - Bridging of supply chains between companies with common resources and interests

Leader - Multi-tier supply chain companies to OEM:

command and control; top down

Enabler - Between companies which have common supply chain networks, ISO, quality, trade, exports etc

Integrator - Companies linked by shared/common suppliers/buyers associations

or peak body affiliations; ie. highly collaborative companies operating in dense business networks

Hierarchy of Supply Chain Network Types

Source: Rodin Genoff & Associates adapted from Structure, Version 4.2, R.S.Burt, (1991)

Ten Phases to Creating New Joint Ventures (JV) or

Business Collaborations & Winning New Global

Contracts Source: Rodin Genoff & Associates 2013

Phase 1

Vision & Big Picture

Phase 2

Identifying Opportunities

Phase 3

Determining Readiness

Phase 4

Selecting Business Partners

Phase 5

Customer’s Customer

Phase 6

Govt Funding + Uni Connections

Phase 7

Creating New Joint Venture

Phase 8

Forging Effective JV Relationships

Phase 9

Winning Contracts + Marketing

Phase 10

Launches + Announcements

“Pop the champagne corks”

Snapshot:

Commercial Results of our

Cluster Projects in Denmark

From heavy engineering to spinning off a new medical division called:

Healthcare Solutions!

Aalborg Health

Authorities

Bilcon : heavy

engineering company

Aalborg University

Industrial Designer

Medical Equipment Companies

Electronics Companies

Aalborg Council &

Bio-Medical Cluster

We deployed existing capabilities to bring collaborations across

different clusters or industry sectors to activate new market

opportunities.


Aalborg University

Lifesciences Cluster

Healthcare Solutions Division

BILCON Heavy

Engineering

From heavy engineering to

Bilcon’s new mobile:

Mammography or Breast Screening Unit

12 months on new spinoffs include a mobile:

Blood Bank Unit


“Mr Genoff in his report

describes how clusters support innovation and local growth

and…how this project is making

connections for some 300

companies”

This double page feature article on “klynger “or clusters in Borsen features a story on Stalindustri a local metal engineering company with around 90 employees.

The CEO is quoted as saying that through the

creation of new business networks

“this project is helping my company to

double its turn over”

“The Future is Now”

“what you’ll need in

your tool kit”

Trial Users

Everyone Else

BIG BANG MARKET SEGMENTS

Innovators Early Adopters Early Majority Late Majority Laggards

ROGER’S INNOVATION CURVE: MARKET SEGMENTS

Big Bang Disruption by Downes and Nunes (2014)

The Big Bang Shark Fin!

Faster Cheaper Smarter Customised

“Big Bang Disruptors”

“anywhere, any time”

Source: Rodin Genoff & Associates 2014 (adapted Downes and Nunes, Big Bang Disruption, 2014; and UK Future of Manufacturing Report, 2014)

Cloud Based &

Super Computing

Design & Equity

Crowd Sourcing

Platforms

Power of One to

Scale

Exponentially

Reuse

Manufacturing:

Circular Economy

Additive

Manufacturing

3D Printing

New Materials

Technologies

“Collaborative

Consumption”

Mobile & Digital

Technologies

Cross Cluster

Global

Dynamics

Factoryless

Goods Producer

New Economy

Production

Architecture

High Tech; Specialised Alloy 3D Printing GE: “LEAP engine suspended on a test rig has 19 additively

manufactured fuel nozzles which are five times more durable than the previous model. “

Putting Australia’s Future to Work

Now!

Australia: “Lets Puts Our Strengths + Creativity To Work”


Industrial

Design & 3D

Printing

Software

Programming

New Media

ICT

Embedded

Technologies Electronics

Nano-

Technology &

New Materials

Fabrication

Intelligent

Engineering

Robotics &

Automation

Laser &

Vision

Systems

Environmental

Services

Big Data

Research &

Development

Scientific

Services

Smart Future

Cities Mining

Food Production

Cleantech

“The world is moving so fast these days that

the man or woman who says it can’t be

done is generally interrupted by

somebody doing it.”

Elbert Hubbard

(photo source, Aalborg City, DK)

Rodin Genoff +

Our Team at Rodin Genoff & Associates

www.rodingenoff.com

“Thank you so much

for your interest”

TCIOceania14 High performing countries + clusters @ work

Economy & Finance

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