Titel presentatie [Naam, organisatienaam]

Touring Day – Sports & Tech Tour

Thirza Brinkhoff

Sports and innovation - Government perspective

Sports and innovation

Government perspective

8 november 2016

Thirza Brinkhoff

Sports/ physical activity contributes to: health fun and wellbeing social cohesion economic development

New products and services in sports help: people move more and better; companies to profit more; branding a city or region (Eindhoven/Brabant)

Why sports policy?

Province of Noord-Brabant: four pillars Sports for people with a physical or intellectual disability Events Talent development Innovation and technology

City of Eindhoven: nine themes Vital sport clubs Multifunctional use of accommodations Public space and physical activity Urban sports Sport events Innovation and technology Relationship topsport, recreational sports and social policy/activities Customized approach in getting citizens physically active (schools, neighbourhoods, expat centre etc.) Sustainability as a theme for sport(clubs)

Local and regional sports policy

Brabant: 2,5 mln. inhabitants Successful region of sports: toplevel athletes approximately 900 promising sport talents recreational sports: 5.000 sport clubs, 69% of the inhabitants

involved in sports

Brabant/Eindhoven first region in the Netherlands in setting up fieldlabs: high concentration of high-tech companies presence of a technical university and a university of applied sport

sciences national and regional training centers for the sport talents.

Brabant and sports innovation

Close cooperation between companies, knowledge organizations , government and societal organizations.

Working together in a cluster “Sports & Technology”

Labelled by the European Commission

Innovation focus: technology as unique selling point

Strenghts: strong cluster collaboration and differential dna

Companies

Government

SPORT organizations and fieldlabs

Knowledge Institutes

Realizing a vital society with healthy and vital citizens, by empowering social and technological innovative products, services and environments that stimulate physical activity Challenges: insights in activity behavior and physical

capacity by collecting data optimizing the process from innovation

to commercial success public opinion: sports as an important,

and relatively cheap preventive measure in achieving a healthy society.

Ambition

Connecting stakeholders/ cluster management Sharing knowledge Setting up projects Cofinancing large projects (sometimes as the

ordering party) Communication and monitoring of results Excecuting organizations: Sports & Technology foundation en the network of sport fieldlabs Cross-overs - Sports and health - Sports and sustainability - Sports and spatial planning - Sports and public security - Sports and leisure (experience) - Sports and mobility/accessibility

Governmental role

Thank you for your attention