TCI 2016 Business Upper Austria

Titel presentatie[Naam, organisatienaam]

Working Day - Track: Managing learning networksCluster development success factors

Christoph Reiss-Schmidt

Business Upper Austria

Upper Austria - an overview

LEADING MANUFACTURING AND TECHNOLOGY LOCATION with industry-leading companies and innovative SMEs

Key figures on Upper Austria

UPPER AUSTRIA'S STRENGTHS Network, cooperate, decide, implement

Cluster and Networks

Hierarchy of a cluster

Safety (Members, money, infrastructure, etc.)

Find opportunities

Long term change of approach

competitiveness

TRUST!!

Long term wins (TRUST)

Quick wins

© Reiss-Schmidt/Murray

Basis: Appreciation

ReliabilityCompetence

Implement

Megatrends

Detailed Services (Time Line)

year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 80%

20%

40%

60%

80%

100%

120%

100%90%

75%60%

50%35% 35% 35%

10%20%

30%30%

30% 25% 25%

0.05 0.10.15

0.2 0.25 0.2

0.050.15 0.15

0.150.05

events/direct contacts/ newsletters regional projectsnational projects eu-projectslighthouse-tower projects

page 7

What matters:1. Maturity

2. SectorHigh risk for companies

Implement

Megatrends

Key Messages on Cluster Management

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http://www.duden.de/_media_/full/N/Nagel-201020422903.jpg




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Implementation of a megatrend in your region

DD.MM.JJJJ

How do I do it?Which steps Do I take?What do

you

suggest?

Content

• Why Megatrends matter for clusters• Implementation support as a unique selling

proposition for clusters• The five step approach of Business Upper Austria

(Clusterland)1. Trace research2. Make yourself a forerunner3. Integrate the environment4. Support the willing and make them role models5. Make the progress measureable and standardized

2. Mai 2023 Seite 10

Implementation support as a unique selling proposition for clusters

• Megatrends do not occur immediately – they grow…• The independent position of a cluster - independent from

company and research policies - make it possible to support the region and the partners as well.

• This strengthens the USP of clusters in both ways (company and region) and a win-win situation is upcoming.

• So Megatrends deliver potential for clusters to enter new markets and to boost growth of your partner companies and hence of your region


Implementation support as a unique selling proposition for clusters

• Clusters optimum is:– When companies ask you for your support – When the science community would like to join in

projects with you as a company representative.– When policy ask you how the perfect framework looks

like• The target function for clusters is to optimize the „triple

helix“ company, research, policy!

• The five step approach uses the case of implementing „industry 4.0“ or Advanced Manufacturing in Upper Austria.


2. Mai 2023Seite 13

Abschlussbericht: Smart Service Welt – Umsetzungsempfehlungen für das Zukunftsprojekt Internetbasierte Dienste für die Wirtschaft (Acatech)

The development of “Industrie 4.0“ in the web based on google trends

2. Mai 2023Seite 14

A spotlight on 2040 : New products, services and business models

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Implementation of a megatrend in your region

DD.MM.JJJJ

How do I do it?Which steps Do I take?What do

you

suggest?

Please share your thoughts

• The five step approach of Business Upper Austria (Clusterland)1. Trace research2. Make yourself a forerunner3. Integrate the environment4. Support the willing and make them role models5. Make the progress measureable and standardized


The five step approach of Business Upper Austria (Clusterland)

Step 1: Trace research



• Prof. Elgar Fleisch is a scientist with more than 170 publications as author or co-author.

• Since 1999 he is engaged in research work on internet of things.• In his research, Elgar Fleisch and his team aim at understanding

and designing the ongoing merge between the physical and digital world, a vision that was recently coined the “Internet of Things”.

• His work focuses on applications, economic impacts, and infrastructures of mobile and ubiquitous computing.

• He founded nine start-ups and is member of several boards.

• He was the first person with a catchpenny presentation about internet of things in Upper Austria!


Step 2: Make yourself a forerunner



• We immediately organized a study trip to Kaiserslautern – Kaiserslautern is known as cradle of Industry 4.0.

• We identified thematic leading companies, visited them to get new ideas.

• We stepped in scientific discussions with our scientific partners.

• We brought ourselves in a pole position!


Step 3: Integrate the environment



2. Mai 2023Seite 24


• We did a broad survey in Upper Austria to identify the status quo of the knowledge of the local companies.– This brought us the global point of view

• We installed two competence groups for feedback-loops– Users group – especially producing companies (1 group with 10

members)– Provider group – IT, components, consultants, research (3 groups

with 60 members)– Outcome: detailed point of view of the different industrial sectors

• Final result:– 5 thematic workshop groups with more than 60 members (consisting

of users and providers).– Topics: Security, modelling and simulation, production optimization, big data, virtual reality


Step 3: integrate the environment


Step 3: integrate the environment

• Organize an event and tell everybody why the megatrend is that important.


Step 4: Support the willing and make them role models

• Knowledge support– Offer individual workshops – Individual guidance– Develop individual trainings

• Information support– Organize thematic events– Show them forerunners (e.g. IBM research center Rüschlikon

CH)– Install a information platform

• Funding support– Innovation Assistant– Regional project funding– Develop (trans)national projects with company integration


Step 5: Make the progress measureable and standardized

• Stay tuned to the company voices to immediately get the information for new needs.

• Develop a KPI system and a toolbox which enables companies to implement a Megatrend.

• Keep the model short and simple – complexity is in da background (offer a support software)

• Standardize the procedure




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10

0 10Internet of things

Smar

t Fac

tory

Virtuali

zation

AVM „company objective“

Delta = „potential of improvement“

AVM „status quo of the company“

X

Z

Y

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References (e.g.):

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Christoph Matthias Reiss-SchmidtInternational Affairs Clusterland

Tel: +43 732 79810 – 5157 [email protected]

TCI 2016 Business Upper Austria

Economy & Finance

Transcript of TCI 2016 Business Upper Austria