TCI 2013 Design thinking to market access – the experience outside and inside SEBRAE Minas
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Design thinking to market access – the experience outside and inside SEBRAE Minas Carla Farias Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
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By Carla Farias, SEBRAE Minas, Brazil, presented at the 16th TCI Global Conference, Kolding 2013.
Transcript of TCI 2013 Design thinking to market access – the experience outside and inside SEBRAE Minas
Design thinking to market access – the experience outside and inside SEBRAE MinasCarla Farias
Breakout Session: Use of design principles to drive innovation in clusters
5 September 2013
BRAZILIAN SERVICE TO SUPPORT THE DEVELOPMENT OF
MICRO AND SMALL ENTERPRISES
The Brazilian Service of Support for Micro and Small
Empterprises (Sebrae) is a private non-profit
organization established in
1972
Its missionis to promote
the competitivenessand sustainable development of micro and small
enterprises
With the support and
orientation of Sebrae, micro and small
businesses have more chances to do good
business
Sebrae promotes training
programs, encouragement of
associations, territorial development and
access to markets
ASPECTS OF MINAS GERAIS
SEBRAE HELPS THE ENTREPRENEUR
INNOVATION AS A CATALYST TO NEW MARKETS AND BUSINESS MODELS
SMART CITY
MOBILITYSMART BUSINESS
DESIGNSOLUTION
WHAT DID WE DO
DIFFERENTLY?
35%taxi driversIn Belo Horizonte
apps
downloaded
100.000
thousand
SECURITY COMFORT EFFICIENCY
184.2million
tons
5th
largestworld
30%growthnext 10 years
AGROEYES
ePrimeCare
STATE OF MINAS GERAIS
PORTUGAL
usersregistered
(MG) 15.000
ENTERPRISE MOBILITY CLUSTER
COMPANIES(3 years)
85
10 PROJECTSsubmitted
in 2012 82
$150mil l ion
moved in the ECONOMY in 2012
$1 milliondedicated in the cluster
R&D
OVER 3.000JOB OPPORTUNITIES
CREATED
2010 - 2013
SMART CITY CLUSTER
COMPANIES
49
18
PROJECTSsubmitted
to SEBRAE/MG
32
2011 - 2013
REDESIGNING OUR PROJECTS
SENSEMAKING MOVIMENT AT SEBRAE MINAS
LEARN TO THINK
OUT OF THE BOX
ATTITUDENEW VISION
STRATEGIC POSITIONING
MARKET ACCESS
