TCC - Estilismo/Moda - Senac Campinas
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Transcript of TCC - Estilismo/Moda - Senac Campinas
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Senac Campinas
Data: 28/10/2010Turma: 02/09
Período: Noturno Professora: Justine Armani
Paula Zaparoli Marques
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Paula Zaparoli Marques
Apresenta:
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Paula Marques
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Todo final feliz precisa de um começo e um conflito.
(Paula Marques)
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Paula Marques
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Painel de Publico Alvo
Paula Marques
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Publico Alvo
• Quem são• O que fazem• O que querem• Justificativa• Pesquisa de mercado• Geração Y
Paula Marques
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Evento de Lançamento
• Onde• Quem • Como
Paula Marques
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Convite
Paula Marques
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Publicidade e Propaganda
• Mídia impressa - Revistas- Flyers- Cartões
Paula Marques
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Publicidade e Propaganda
• Mídia eletrônica- Blog- Redes sociais - Site
Paula Marques
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Publicidade e Propaganda
• Mídia alternativa- Datas
especiais - Blogueiras
Paula Marques
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Publicidade e Propaganda
• Marketing direto- Pós venda- Catalogo
Paula Marques
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Publicidade e Propaganda
• Promoção de vendas- Arara de
promoção- Cartão fidelidade
Paula Marques
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Embalagem / Rotulagem
• Caixa de presente• Sacola de compras
Paula Marques
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Visual merchandising
• Ponto
Paula Marques
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Visual merchandising
• Interior
Paula Marques
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Visual merchandising
Paula Marques
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Tendências
Paula Marques
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Painel de tema
Brick By Boring Brick (Paramore)
video
Paula Marques
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Justificativa do Tema
• Criança X Adulto• Magia X Alienação• Essência da vida X Origem • Final Feliz X Obstáculos
Paula Marques
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Cartela de cores
Paula Marques
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Cartela de estampas
Imarginário
Calma roxa
Gotas de Pureza
Paula Marques
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Cartela de Tecidos
Paula Marques
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Cartela de Aviamentos Entretela (Largura 15cm / gramatura 60)
Renda ( 100% Poliamida)Fivela Dourada (de metal)
Zipper invisível (algodão e plástico)
Botão Dourado (de metal)
Zipper comum (algo dão e plástico)
Paula Marques
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ColeçãoPista!
Verão 2011
Paula Marques
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Look 1
Paula Marques
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Look 2
Paula Marques
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Look 3
Paula Marques
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Look 4
Paula Marques
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Look 5
Paula Marques
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Look 6
Paula Marques
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Look 7
Paula Marques
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Look 8
Paula Marques
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Look 9
Paula Marques
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Look 10
Paula Marques
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Look 11
Paula Marques
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Look 12
Paula Marques
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Look 13
Paula Marques
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Look 14
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Look 15
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Look 16
Paula Marques
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Look 17
Paula Marques
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Look 18
Paula Marques
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Look 19
Paula Marques
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Look 20
Paula Marques
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Perguntas ?
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Obrigada pela presença !
Paula Marques