Why should I share?Digital networks

Olivia Joyner and Roxanne Persaud

November 2012

#tavitalks

#whyshare

Why should I share?

• 3 Perspectives: knowledge exchange, virtual

organisations and workplace learning,

• Focus on The Tavistock Institute

• Discussion

#btr11 experiment

#btr11 evaluation model

Social exchange: accepted practices, shared values,

exchange relationships

Model of knowledge creation in virtual organisations (Park, 2006)

#brt11 Knowledge Exchange

Shallow Engagement

Face-to-face

impact event

Globalnet21

Webinars

BtR Civicrowd

online discussions

Guardian

Voluntary Sector

Q&A

Large Audience

Big Lottery

Civicrowd

online

discussion

Small Audience

Deep Engagement A

B

C

D

#btr11

Twitter

activity

BtR

Civicrowd

blog

Social Media face-to-face

workshop

BtR

Slideshare

Pages

TSRC Website -

Below the Radar Pages

Virtual Organisations

• Virtual organisations rely fundamentally on

the internet rather than physical proximity.

• Configured intrinsically on common interests,

goals, resources & values.

• Adoption process is on-going: need to

understand costs & benefits, complexity, new

skills & reshaped work practices.

Carroll & Wang, 2011Awareness Problem Solving Sense of Community

-Establish common ground

-Tools to establish common

ground e.g purpose

statement

-Visibility of peripheral

members

-How organisational

capabilities are recognised

& cultivated

-Work practices for

negotiating meaning &

boundaries

-Beliefs about

organisational capabilities

(collective efficacy).

-How problems are

identified

-Work practices & attitudes

with respect to coordination

-Information/ resource

sharing practices

-How objectives and plans

are developed

-Support for divergent &

convergent thinking

-Reflection on objectives etc

-Approaches to managing

performance breakdowns

-How is knowledge is

developed & accessed

-Continual learning &

process improvement.

-Organisational values

-Feelings of belonging

-Participation in decision

making

-Conceptions of dissent &

approaches to conflict

management

-Reciprocal expectations &

obligations (social capital)

-Criteria & process for

attaining social influence

-Sources of social support

-Social network ties &

network configuration

-Organisational identity.

Hart 2012: Social Learning

http://www.thecontenteconomy.com/2012/02/collaboration-pyramid.html

Personal Learning Networks

“I use Twitter to share learning

and network professionally,

publicise the message”

“I use Wordpress to

explore ideas/share

findings from work”

“I use YouTube to find stuff out, for

humour and exploration of different

perspectives that are new, for

research and entertainment”

“I use Facebook to share just with

nearest and dearest, as a marker for

pages of interest and lobby MP’s, to

connect with long distance relations”

“I use webinars to learn”

“I use discussion fora to debate”

“I use Skype to talk to my girlfriend,

for long distance calls and tuition

with students”

“I use Linkedin to

showcase my professional

activities, for networking

purposes”

“I use Ning for

specific projects”

• To access a target group

• For promotional means

• As a research subject

• Pilot/exploratory work

• Cheap

• To augment method

• To publish findings

• To create online community

• To give real time data

Your social web presence

http://mentionmapp.com/beta/classic/index.php#user-t_i_h_r

Our digital ecosystem• Social media platforms: Linked In, Facebook &

Twitter.

• Website- making it more interactive e.g space for

comments/likes on presentations.

• Collaborative working across boundaries: EU work,

proposal stage, large partnerships, Sage etc.

• Use of tools: Drop Box, Google Doc Share, Skype..

• Examples: British Library Portals (MBS & Social

Welfare), TIHR Group Hub, Menon.

• Social media project work: DEFRA- evaluation of

Local Nature Partnerships.

:

#Whyshare #Tavitalks

A number of people have been Tweeting during

the talk:

• Why?

• How does it make you feel?

• Is it being done for you, about you, to you….?

References

• Burnage, A. and Persaud, R. (2012) ‘Exploring social media as a tool for knowledge exchange: the #btr11 experiment’ Third Sector Research Centre Discussion Paper E.

• Carroll and Wang. (2011) Designing effective VO as sociotechnical systems’.

• Hart (2012) ‘The differences between learning in an e-business and learning in a social business’http://www.c4lpt.co.uk/blog/2012/08/28/learning-in-a-social-business/

• Park, Ji-Hong (2006) ‘The Role of Trust on Knowledge Creation in a Virtual Organisation: A Social Capital Perspective’ in Journal of Knowledge Management Practice (Vol.7 , No.4)

Further reading

• Christakis, N. and J. Fowler (2010). Connected: The surprising power of our social networks and how they shape our lives. HarperPress

See also Connected Video playlist on YouTube

• Coverdale, A (2011). Academic Web 2.0: Reflective and Critical PracticesInternational Journal of Arts & Sciences (IJAS) Prague Conference

• Gibson, A., Courtney, N. et al., (2009). Social by Social: A practical guide to using new technologies to deliver social impact, Mute Publishing Ltd.

• Kanter, B., A. H. Fine, et al. (2010). The Networked Nonprofit: Connecting with social media to drive change, Jossey-Bass. See also: Beth’s Blog http://www.bethkanter.org/

• Murray, R., J. Caulier-Grice, et al. (2010). The open book of social innovation, London: National Endowment for Science, Technology and the Arts.

• Scearce, D., G. Kasper, et al. (2010). Working wikily, Stanford Social Innovation Review. http://gallery.mailchimp.com/ded2fa3ce6d85e073bc3e047a/files/Working_Wikily.pdf See also: http://workingwikily.net/

• Shirky, C. (2009). Here Comes Everybody: The power of organizing without organizations, Penguin Group USA. See also: Clay Shirky videos on FORA.tv