Morgans Queensland Conference 2016

TATTS GROUP LIMITED

Digital assets

reset

Digital assets reset | Secured key licenses | improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Secured key

licenses

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Improved

wagering fiscal

arrangements

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Branding clarity +

positioning

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Omni channel

retail approach

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Innovative

product suite

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Leading

digital growth

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Leveraging

extensive customer

database

THE JOURNEY SO FAR

Digital assets reset | Secured key licenses | Improved wagering fiscal arrangements

Branding clarity+positioning | Omni channel retail approach | Innovative product suite

Leading digital growth | Leveraging extensive customer database | Portfolio management

Portfolio

management

THE JOURNEY SO FAR

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Customer

lifecycle funnel

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Acquisition

• Search

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Acquisition

• Partnership marketing

platform

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Acquisition

• Incentivisation platform

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Acquisition

• Targeted social advertising

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow participation | Loyalty | Retain

Convert

• A/B testing +

conversion

optimisation

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow participation | Loyalty | Retain

Convert

• Via CRM channels

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow participation | Loyalty | Retain

Convert

• Retargeting advertising

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Grow

• Best offer modelling

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Grow

• Abandoned cart campaigns

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Grow

• Win model

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Grow

• Cross sell activity

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Loyalty MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Loyalty MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Retain

• Early warning system

MARKETING POWERING DIGITAL GROWTH

Customer lifecycle funnel | Acquisition | Convert | Grow | Loyalty | Retain

Retain MARKETING POWERING DIGITAL GROWTH

Digital innovation | Product innovation | Retail innovation | Brand innovation

LOTTERIES GROWTH

THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Digital innovation

• Improved digital assets

• Integrated marketing campaigns

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Digital innovation

• Player database personalised

communication

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Digital innovation

• 32.2% growth in online sales

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Digital innovation

• World leading digital uptake

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Product innovation

• Set for Life targets a gap

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Product innovation

• Set for Life – strong brand

differentiation

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Product innovation

• Set for Life

Younger age demographic

LOTTERIES GROWTH THROUGH INNOVATION

Set for Life Saturday Lotto

Digital innovation | Product innovation | Retail innovation | Brand innovation

Product innovation

• Set for Life + Lucky Lotteries

Excellent digital uptake

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Product innovation

• Set for Life

Driving awareness and trial

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Product innovation

• Powerball

Game reconfiguration

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Retail innovation

• New retail image

• DigiPos

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Retail innovation

• In-store merchandise

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Retail innovation

• Convenience fuel

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Retail innovation

• Omni-channel

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Brand

innovation

• Membership strategy

LOTTERIES GROWTH THROUGH INNOVATION

Digital innovation | Product innovation | Retail innovation | Brand innovation

Brand

innovation

• the Lott winners

campaign

LOTTERIES GROWTH THROUGH INNOVATION

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• Brand confusion removed

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• Digital assets in place

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• Retail assets starting to be leveraged

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• Self service terminals with cash

and TITO approved

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• UBET + Rewards in place

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• Partnership with industry

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Heavy lifting

complete

• Team in place

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Strongly positioned

player

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Digital performance

compelling

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Regulatory outlook

improving

WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Innovating in retail WAGERING – POSITIONED TO COMPETE

Heavy lifting complete | Strongly positioned player | Digital performance compelling

Regulatory environment favourable | Innovating in retail | Marketing tactically

Marketing

tactically

WAGERING – POSITIONED TO COMPETE

Thank you