Slide 1

Presented By

SUVAM DUTTA (372CE13053)3rd Sem , Civil Engineering

CONTENT

IntroductionProducts of the brandUnderstanding the needDefining the industry & Marketing MixCompetitorsQuestionnaire and Live Data Collection

Introduction First Indian DTH satellite television service provider Joint venture between TATA Group and Star Group(2004) Digital quality picture and sound Providing interactive services ISO 27001: 2005 accredited Became a Super Brand in 2009-10

Products of Tata Sky

There are 3 products under Tata Sky brand -Tata Sky DTH

2. Tata Sky + DTH

3. Tata Sky HD

SD BOX

HD BOX

4K UHD BOX

HD with Transfer

Tata Sky Channels

Tata Sky Box Price List SD BOX -- 1500HD BOX -- 18004K UHD BOX -- 6400HD+ Transfer -- 9300

Understanding the NeedPrimary Needs - Entertainment

Secondary Needs - Learning - Interactive services- - Information

Defining the industry & Marketing MixDTH Industry

DD Direct Plus, launched in December 2004, was India's first and only DTH service for which consumers did not have to pay any subscription charges.

Tata Sky services were introduced in India in the early 2006.

PRODUCT AND SERVICESTata Sky offered the DTH service based on three 'C's i.e. Choice, Control, and Convenience.

PRICEIn order to avail of the Tata Sky DTH service, consumers had to buy the Tata Sky Digi comp.

PLACE

Tata Sky had a wide distribution network across the country ..

PROMOTION

To educate consumers about the DTH service, the company launched a 360 advertising campaign.

Marketing Mix

Competitors Cable TV BSNL IP TV Dish TV Reliance Digital TV Airtel Digital TV Sun Direct DTH Videocon D2H DD Direct+ (By Doordarshan) Direct :

Brand Ambassador of Tata Sky

MR. Sudeep

Commercial Ad of Tata Sky

Tata Sky Website

www.tatasky.comwww.mytatasky.com

THANK YOU