tata motor promotion ideas

of 20/20
Anurag tanwar Rollno-27
  • date post

    11-Aug-2014
  • Category

    Automotive

  • view

    4.843
  • download

    3

Embed Size (px)

description

 

Transcript of tata motor promotion ideas

  • Anurag tanwar Rollno-27
  • Tata Motors Company Info I ndias largest automobile company Its people's car in india net profit of9,274 crore ( US$ 2.07 billion)in 201011 . Headquarters - mumbai, india Employees 50,000
  • Promotion Public relation Public Relations (PR). Public Relations is defined as 'the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). It is relatively cheap, but certainly not cheap. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR; just watch what happens when there is a disaster. The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan.
  • Promotion Trade fairs & exhibition Trade Fairs and Exhibitions. Such approaches are very good for making new contacts and renewing old ones. Companies will seldom sell much at such events. The purpose is to increase awareness and to encourage trial. They offer the opportunity for companies to meet with both the trade and the consumer. Auto Expo has recently finish in Germany with the next one planned for Japan , despite a recent decline in interest in such events.
  • Promotion sponsorship Sponsorship. Sponsorship is where an organization pays to be associated with a particular event, cause or image. Companies will sponsor sports events such as the Olympics or Formula One. The attributes of the event are then associated with the sponsoring organization. The elements of the promotional mix are then integrated to form a unique, but coherent campaign.
  • Promotion Customer Offer V-dubs Rock promotion anyone who purchases o any vista model or select aria models will get a custom First Act Garage Master electric guitar 'Pods Unite' promotion People who purchases a tata motors sedan car gets a complimentary Apple iPod.
  • Promotion Customer Offer College Grad Program College sclorships Space Adventures Tata india launched a countrywide promotion in May , giving away a suborbital space flight
  • Promotion- offers Easy finance Test drive from home Insurance
  • Media Promotion TV: 19.5 million viewers tuned into some portion of the 7 series Web: 20 million unique visitors visited the pbs.org Advertising : 12 million+ media impressions from print advertising Events: 2 million attendees at concerts, festivals, screenings, etc. Television ads-Creating televisions ads for more awareness Radio ads-Targeting the rural area radio will increase Print ads- print will more focus
  • Media Promotion King Kong promotions Promotions with television, print, outdoor and online campaigns as well as in-store displays at Tata dealerships, sweepstakes and giveaways. Viewers of the NBC networks' King Kong "roadblock" were directed to tataria.com if they wanted to see the trailer again. The result was a 100-fold traffic increase to the site.
  • Web Promotion Podcasting Tata has developed and published 4 different podcast series. This is the best example on the planet of how podcasting is apowerful new media marketing, sales and branding tool. Go Slow Concept MSN to support its new sales promotion in 2005, which was designed to launch the new Go Slow concept of the vista. The number of catalogues requested during the period when ads were submitted exceeded the initial forecast. The presentation of Go Slow lifestyles actively engaged the audience and led the viewer to subsequent scenes by combining the contents of articles, graphics, and video clips.
  • Web Promotion Anytime, anywhere: Mobile Services the campaign was designed to position Tata as a provider of innovative mobile services The portal was intensively advertised in a marketing campaign within the network Case study During the first 12 months MSN achieved more than 130 million page impressions User figures for the Volkswagen website doubled in just six months Within the first six months, 50,000 new users registered on the Mobile Services portal
  • Web Promotion Super Trump Card Tata india created a online game of the famous card game Super Trumps which used tata vehicles to make up the pack. The game was hosted on Messenger and users had to invite their buddies to take part. Results In less than two months the game generated more than 5,000 new registrations 1.8 million hits each month consumers accessing the VW site More than 1.2 million referrals were achieved through MSN Messenger between November 2004 up to the beginning of January 2005
  • Web Promotion facebook Tata india created a online facebook page for the customers to interact twitter Tata india created a online twitter page for the customers to interact & public relation .
  • Promotion sales Sales Promotion. Sales promotion tend to be thought of as being all promotions apart from advertising, personal selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free accessories (such as free blades with a new razor), introductory offers (such as buy digital TV and get free installation), and so on. Each sales promotion should be carefully costed and compared with the next best alternative.