Taste The Difference-Copy
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Facebook Twitter Google+ LinkedIn Como.com Vine Tumblr 22Words Pinterest
OBJECTIVESThe goals of this project are to upgrade the social marketing media presence of Bayfield Coffee, its coffees’ sales, and its brand.
Our CoffeeRegularDecafMedium RoastDark RoastNon-FlavoredFlavored
[email protected]/ http://bayfieldcoffeecompany.com
Numbers Tell The StoryPopularity of “Gourmet Coffee” rising, even single-cup
servings
http://dailycoffeenews.com/2014/05/09/2014-coffee-consumer-trends-report-more-gourmet-single-cups/
Social Media Marketing Strategy
Bayfield Coffee Company Website
FacebookVine
Tumblr
22 Words
Google+
Pinterest Como.com
Social Media Twitter
When you're dealing with extreme traffic, or any type of stress, decompressing can be as easy as having some coffee.
The allure of coffee is the conversations you have with people sharing it with you. It's sort of a liquid social media in a coffee cup.
First thing in the morning. Is it a bird? Is it a plane? No it's, it's, it's- Photo from Everything @BayfieldCoffee
Return On Investment (ROI)
The expenditures for the project for Bayfield Coffee are as follows:
Como.com Basic Mobile phone APPs( 5 Apps) $.00/monthGoogle+ ($10.00/month per user x 5 users)
$50.00/monthLinkedIn page
$.00/monthFacebook $.00/monthTumblr $.00/monthVine $.00/month
22Words $.00/monthTwitter $.00/monthBayfield Coffee Company Webpage $.00/monthVideos and Photos For Social Platforms (Photographs, Videos, Setup Expenses) $1000.00(One-
time Fee)100 keychain flashlights w/logo
(w/gift packs + kiosks) @ $1.20 each $120.00
Resealable gallon plastic bags($38.12/100ct.) $38.12(gift packs)Information sheet w/coupons-81/2”x11” Coffee Breaks Tweets(50@ $.50 each $25.00( gift packs & kiosks) Subtotal $1233.12+ Tax
(5.5%) Total $1300.94
Return On Investment (ROI), should be higher (10-15%), than the usual average (5-7%). The enhancement of the existing media campaign will mostly include posting Tweets, and possibly videos of different lengths, according to platform guidelines.
Tie-Ins to Social Medias
However, a Coffee Breaks Gift Pack, (with complimentary key ring flashlight) will be added, connecting with the Coffee Breaks Twitter page entries, and to be used for raffling off at personal appearances as well as for sale.
The entry for photographer’s photos, videos, production, and setup costs is for items produced for posts in different social media sites. Additions will be made to use as enhancements to the webpage.
These include videos produced to establish a persona of Bayfield’s fun-loving, personable side, to go along with the integrity and quality, family-owned business that offers support and employment opportunities to college students.
The raffle ticket will provide entrant contact information to expand the contact list, for mass e-mails concerning coupons, discounts, and product information.
[email protected]/ http://bayfieldcoffeecompany.com
Facebook Twitter Google+ LinkedIn Como.com Vine Tumblr 22Words Pinterest
[email protected]/ http://bayfieldcoffeecompany.comFacebook Twitter Google+ LinkedIn Como.com Vine Tumblr 22Words Pinterest
