Details of the product

There are different types of weave and different

colors to choose from which is always a good

thing.

These are one of a kind and will not be found just

anywhere.

Target audience

The target audience is;

1.Women

2.Men(usually actors)

3.Girls (teenagers)

Market Research

I've looked at many

adverts on weave and I

have realised that it is

mainly females that are

involved in them.

These adverts are

normally located in the

hair salon or on a date.

Advert Proposal

I have three advert proposals;

1.) A day out to the funfair with friends. A disaster happens and they fix it.

2.) A musical advert like the “go compare” advert . In stead of saying go compare it will say “go get weave”

3.) A kidnapping transformation. This is when a women gets kidnapped by a group of young girls and gets a new hairdo by them.

Storyboard 1

Storyboard 2

Storyboard 3

How the advert targets the

right audienceThe advert targets the right audience because;

1. It is mostly women that use it

2. Girls are always looking for the new style and always want to set trends

3. The music will be modern it would be something like Rihanna or lady gaga and the colors in the video will be perfect for this type of audience because they will be bright.

4. The actors/actresses in the video will be mainly teenaged girls on a day out to the part.

How the advert will attract

new buyersThe advert will attract new buyers because they can relate to it and it is not only for one specific kind of ethnical person.

Some hair dressers do not make the weave look natural and everyone wants to look natural like Beyonce always does with her weave

Weave can be worn by everyone and seen as there are many outrageous celebrities like lady gaga & Nicki Minaj that have very bizarre haircuts their fans would want to look just like them so if they see their role model wearing it they would want to wear it.

When you think the advert

should be shown

Channel 4 – hollyoaks

Itv1 – I'm a celebrity/coronation street

MTV music channel

It could on the other hand be advertised on the

Disney channel like the sketchers advert and when

kids come home they always intend to come home

and go straight to the TV and watch cartoons.

Production Requirements

The production requirements are;

1. A cameracorder (borrowed from a friend)

2. Weave £25 each (5 for £150)

3. Actors/Actresses

4. White van £29per day

Timescale

I will need approximately 4 weeks to finish the

advert.

It will take me two weeks film the advert

I will need another two weeks to finish editing

my video.