Task 4Oli Georgiou

Jeep Advert

Quality

This advert focuses on quality. It is quiet simple with very little colours. It uses a few different shades of grey and the image of the woman and the baby is in black and white anyway which makes it look formal and sophisticated.

The woman holding the baby by her teeth relates to the slogan of “the wild side of life”. The woman also looks well dressed and classy which relates to the type of audience that this advert would appeal to which is middle/upper class people.

It looks sophisticated and formal which could mean it relates to an middle/upper class audience.

The advert shows the price but makes the text very small so it is hard to read. But this type of product would be expensive. In a way they don’t want to show their price off to everyone in a big font because it will put people off, they let people be interested in the product first then they notice the price. The fact they keep the price text small could also mean that it is very expensive so again it appeals to a middle/upper class.

Image

Toyota have gone for a humorous advert using a sheep's methane level against the Prius‘. The image they represent is very economical as the Prius is the most popular ‘green’ car.

It shows that Toyota care about the environment and they want to keep that image by making sure the Prius is one of the best economical cars made.

The slogan “Today Tomorrow Toyota” implies that they care about the present and the future. It is also using the technique the power of three and an alliteration which makes it more memorable.

The design is quite simple but they just want to get the message across that it is an economical car. The fact the it is a humorous advert means that it isn't sophisticated and may not be as appealing to upper class people. They wanted it to appeal to anyone because it is a funny advert.

They don’t mention any car features or anything about the price because they just want people to know that they can make a good economical car. They don’t talk about the price because they think that you should be economical no matter what it costs.

Prius Advert

Price

You can tell this advert focuses on the price of the product because it has the price of the product in a bold font next to the car. It says “look what you could be driving…” which means you could be driving a car for a good price. It doesn’t mention anything about the car itself and if it does it does not make it very clear as the writing under the red line is very small. They present the product well on the poster but it does not tell you what is on the inside of the car.

It presents the car well to make it look good which implies that you don’t have to be really rich to be able to able to afford a good looking car.

They are confident that the image of the car and the price of the car will get people interested in the offer. The design of the advert shows it is just trying to tell you about the price of the car as it is very simple with no special designs just a white background.

Citroen Advert

Price

This advert for H&M focus more on the price as it shows it in the advert. It makes sure the price is visible to show the audience that they don’t sell products that are too expensive.

They are using celebrity endorsement which makes more people attracted to the product that they are promoting which is actually David Beckhams own clothing range. It implies that not all rich celebrities promote expensive brands and that they do wear clothes that are affordable to regular people. It doesn’t imply you have to be sophisticated or rich to buy this product.

The photograph is in black and white which makes it look quite plain and the text doesn’t stand out too much but he is quite a recognisable celebrity/athlete so they don’t need to make the text too bold.

H&M Advert

Value

This advert doesn’t need a lot of effort put into it as it just lets the customers know that these two products are good value. It is not aimed at someone who is rich or someone that is not so rich as the design is so simple. Anybody can eat chocolate and the text on the advert is saying “Chocolate sends pleasure messages to the brain.”, it is not to someone’s specific brain it is to anyone's brain.

People know that these chocolates are good quality chocolates so it is not like people would be hesitant to buy these because they are a supermarkets own brand as they are not as good as the well known brands.

Tesco Advert

Value

This advert is showing a car that is good for value as it is saying that you can save £2545 on the car which is a good amount of money off the product. It shows the original price and how much is taken off it.

People know Ford are a good car company so if there is a chance someone can save money on it then it will grab peoples attention and interest people in buying one, especially as it is not a regular Ford Fiesta, it says it is a “Fiesta Zetec”. So it is a better car then the regular Fiesta and it has had its price cut so it is showing that it is good value for money.

However it doesn’t mention anything about the cars features so you can see how it is just focusing on the value of the car.

Ford Advert

Market

The potential buyers depends on their social class and what type of car it is they want to but. Someone classed as lower class may not be able to afford a sports car so the company makes the adverts very elegant and sophisticated which implies the company wants those traits to be a mirror of the potential buyers which would potentially be in the upper class social grade.

A company’s competition would be a similar car type like Range Rover and Jeep as they both mainly focus on producing 4x4 cars. Both these car companies advertise to a middle/upper class social class so they focus on making the product as better as they can to be better than its rival but not worry so much about the cost as the people they want to be their potential buyers are supposedly rich. It is the same with car manufacturers like Audi, BMW and Mercedes Benz as they all make sports cars, saloon cars, estate cars etc.

All of these adverts are very basic with only a white background and an image of the product. They make sure the car is the centre of attention in the advert, not the price of it. All three of these companies are confident that they don’t need special effects and designs in their adverts to make sales. From the look of all these adverts you can see a clear competition between the three companies as these are the main companies for these sorts of cars.

Market