Task 4 - IPC

• IPC Media (formerly International Publishing Corporation),[ a wholly owned subsidiary of Time Inc. is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. The British magazine was first published in industry in the mid-1950s and was dominated by a handful of companies, the, Odhams Press Ltd George Newne Publishers, C. Arthur Pearson, and the Hulton Press, which fought each other for market share in a highly competitive marketplace. These our the different categories they published:

• Music• Woman's weekly • TV guides and entertainment• Home/Lifestyle• Men's magazines• Gossip, • Fashion• Sport

ABOUT IPC

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.IPC Media is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity.

1800’s• The field• Horse & Hound• Country life• Shooting times• Cycling weeklyEarly 1900’s• Yachting weekly• Motor boats• Golf monthly• Gardens & homes1920• Women & home• Ideal Home 1930• Woman• Woman’s own• Caravan

History1950• NME• TV times1960 – year IPC was formed• Rugby's world• Shoot!• World’s soccer 1970• Aeroplane monthly• Sporting gun• Super bike1980’s• Maire Clarie• Essentials• 4 times 4• Chat• Classic boat1990• Now• What’s on tv

Present• Nuts• Pick me up• Easy TV

Why might the IPC be appropriate to publish a new music magazine?

• The IPC has published over 50 different tittles magazine and have a lot of experience advertising for the right target audience for a certain genre.

• They published many magazine, so they have a lot of knowledge what will sell well.

• Have published a well known magazine called NME.• Also NME is a very famous magazine, the magazine was

formed in 1952 and has been hugely successful since, therefore they have knowledge and understanding in the music industry.

What types of music magazines would they likely to publish?

• IPC already publish a well known magazine called NME. The genre of the magazine is Indie/Rock therefore the company have already built up a fan base for an audience who are interested in that kind of music.

• Many of there magazine are based for a female audience, therefore if the genre of my magazine was “pop, hip hop or chart music” is would be more targeted for women – and may attract many of there customers already.

• On the other hand as they have only ever published one other magazine, they may not want to publish a different genre of music magazine. NME is a rock magazine and have a specific target audience and a different magazine may not be magazine which interests them.

Would Bauer Be, be a better company to publish my music magazine?About BauerBauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.

Would Bauer Be, be a better company to publish my music magazine?

In my opinion the answer is yes, this because the company publish a wider range of genre in music magazines, such as: • Indie• Rock• Pop• Hip hopThey also publish to wider range of target audiences, therefore my magazine would be more likely to interest a wider range of there customers. The company have published magazines such as Kerrang and Q, therefore they have more experience catering for different music genres. • However as they already have different genres in there music

magazines section of the company, they may find that a similar magazine may not sell well as there would be competition and would not be profitable.