REGULATORY AND PROFESSIONAL BODIES WITHIN THE CREATIVE MEDIA SECTOR

Lauren Mawer-Remember to add images and links and references at the end of you ppt. Place your finished work on your

blog, with the heading:

Task 3 Understand the Regulation of the Media Sector

The BBFC is a trusted guide to media content. It is an independent, self financing and not-for-profit media content regulator. It operates transparent, consistent and trusted co-regulatory and self-regulatory classification and labelling systems in the UK. They protect the public from content which might raise harm risks, as well as empower the public (especially parents) to make informed viewing choices. They also respond to and reflect challenging social attitudes towards media content through proactive public consultation and research and provide a cos-effective, efficient classification service within the statutory remit. In order to maintain its independence, the BBFC’s income is derived solely from the fees it charges for its services, which is calculated by measuring the running time of films, DVDs and other works submitted for classification. The BBFC is not organised for profit and its fees are adjusted only as required to cover its costs. Their financial affairs are administered by the Council of Management.

BRITISH BOARD OF FILM CLASSIFICATION (BBFC)

PEGI The Pan-European Game Information age rating system was established to help European parents make informed decisions on buying video games. It was launched in 2003 and replaced many national age rating systems with a single system of which is now used throughout most of Europe. The system is supported by major console manufacturers, those including Sony, Microsoft and Nintendo. The age rating system was developed by the ISFE (Interactive Software Federation of Europe).

FILM DISTRIBUTORS ASSOCIATION

The FDA is a trade body for theatrical film distributors in the UK. They are the ones that release films for UK cinema audiences. They were originally established in 1915. The FDA liaises with many individuals, companies and organisations. It is the voice for UK film distribution. They represent a distribution stance in regular representations and consultations with the UK Film Council, the government and other trade organisations in the film industry. They are also a founder member of the AIM (All Industry Marketing for Cinema), which is a generic marketing body which works to increase and broaden the UK cinema audience. The Film Distributors Association is engaged in the industry’s on-going efforts to combat film piracy and theft. They are members of FACT (Federation Against Copyright Theft) and the alliance of IP theft.

VIDEO STANDARDS COUNCIL (VSC)

The VSC was established in 1989. It establishes two roles:It is a standards body for the video and video games industries and has the Code of Practice designed to ensure that both industries show a duty of care in their dealings with customers and the public generally. The Code of Practice incorporates Code of Practice rules, which are a mixture of the law, proper business practises and common sense. It provides its retailer members with a staff training course dealing with age restricted videos, DVDs and video games. It acts as an administrator of the PEGI system of age rating for video games. It is a non-profit making company and also supports anti-piracy activities.

OfCom stands for The Office of Communications. It's a government approved regulatory authority that regulates the telecommunication industry in the UK. It was established as an act of parliament in 2002 under the Communications Act of 2002. OfCom regulates TV, radio, fixed line telecoms, mobiles and wireless device airwaves. Its main role is to regulate competition within the broadcasting, telecommunications and radio communications spectrum in the UK. It oversees the working of broadcasters and telecoms providers and to protect consumers, ensuring people get the best from their communication services. It also helps protect people from fraud and ensures that competition thrives.

OFFICE FOR COMMUNICATION (OFCOM)

PRESS COMPLAINTSCOMMISSION (PCC)

The PCC deals with complaints from members of the public. It is an independent body which administers the system of self-regulation for the press. The purpose of the PCC is to serve the public by holding editors to account. They protect the rights of individuals, whilst also preserving appropriate freedom of expression from the press. The PCC acts by negotiating remedial action and amicable settlements for complains and issuing rulings on complaints. They pass on pre-publication concerns to editors to prevent the code being breached and also pass on requests to editors that their journalists cease contacting individuals, and so prevent media harassment. They also instigate their own investigations under the code in the public interest where appropriate.

ADVERTISING STANDARDS AUTHORITY(ASA).

The ASA is a self-regulatory organisation of the advertising industry in the UK. It's an independent organisation which checks that adverts don't make false claims about a product and are suitable for television. It's role is to regulate the content of adverts, sales promotions and direct marketing in the UK, by investigating complaints made about the adverts, and deciding whether the adverts complies with the advertising standards codes. The codes stipulate that before distributing or submitting a marketing communication or publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation and that no marketing communication should mislead or be likely to mislead by inaccuracy exaggeration or omission otherwise. Anyone can ask the ASA to investigate an advert. If there is a problem with it, the authority can tell the company to change or remove it.

OSCAR PISTORIUOS TRIAL / PADDY POWER

On august 19th 2013 Oscar pistoriuos was officially charged with the murder of his girlfriend Reeva Steenkamp as the trial started Paddy Power placed an advert in the national papers offering odds on whether Oscar pistoriuos was innocent or guilty within days there were millions of complaints over the advert and it’s insensitivity and in due course was removed from circulation paddy power did issue an apology for the advert and were fined.

http://www.telegraph.co.uk/news/worldnews/oscar-pistorius/10759350/Oscar-Pistorius-murder-trial-live.html

REFERENCES:HTTP://WWW.LAUNCHINGFILMS.COM/HTTP://WWW.BBFC.CO.UK/ABOUT-BBFC/OUR-MISSIONHTTP://WWW.PEGI.INFO/EN/INDEX/ID/1183/HTTP://WWW.VIDEOSTANDARDS.ORG.UK/VSC/WHAT.HTMLHTTP://WWW.OFCOM.ORG.UK/ABOUTHTTP://WWW.PCC.ORG.UK/ABOUTTHEPCC/WHATISTHEPCC.HTML

HTTP://WWW.ASA.ORG.UK