Page Layout- Task 3 (Visual Hierarchy) Alan Smith

The most important text needs to be the biggest and highest on the page. This is often the title or the place of interest. After a document is uploaded, the type tool needs to be selected so you can choose where exactly the text is going to be placed. The text can be altered in style and size with these two buttons.

The biggest size is seen as higher up the spectrum and considered to be most important for the reader to look at. The smallest is located at the rear of the page and this is less important information that needs to be read. The size is not the only factor when looking at he visual hierarchy and the levels of importance. Positioning is very important as the text needs to flow from the readers eyes. Having different weighted text and if it is presented in a variety of ways.

Colour is also very important when looking at the page layout as this makes the text stand out more than they would on their own. This also helps reduce the amount of white space on the poster, making it look more professional and that there is more content. This background can be made by going into the rectangle frame tool seen on the left hand side of the page. This is to be dragged around the page. Then the text is to be later added on top. Once you have completed the colour addition then you can move further on the develop the poster. You can look at where the text is positioned and alter it if needs be.

When putting many techniques together the final piece can look something similar to this. This has included a variety of fonts and sizes as well as looking into the position of the text, such as the most important at the top and the contact details through social media towards the rear of the poster. A variety of styles have been used to the text such as bold, semi bold, medium and italic. This is after the poster has been exported from InDesign and into a PDF document. This can be considered as too formal for a poster due to the text being all in one column and just one colour being used for the writing. The date has been made bold to show significance to it. It is designed to stand out because it needs to be read and not missed out. This contrasts with the italic underneath, this may be smaller and less bold but still is as important. The use of different sizes and fonts is to split the information up.

Positioning of the information is important because the text needs to be scaled so it looks professional.