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Transcript of Task 2: Technological Perspective Market Task 2-Market s¢  Task 2: Technological...

  • Task 2: Technological Perspective

    Market Survey

    Mr. SAN Vibol

    Prof. Dr. SOK Kunthy

    Royal University of Agriculture

  • Effective energy efficiency policy implementation targeting

    “New Modern Energy Consumer” in the Greater Mekong Subregion

    Page 2

    Table of Contents

    Chapter 1 .......................................................................................................................................... .

    Introduction ..................................................................................................................................... 5

    Chapter 2

    Methodology ................................................................................................................................... 6

    2.1 Specific site description .................................................................................................. 6

    2.2 Data Collection ............................................................................................................... 7

    Chapter 3

    Results and Discussion ................................................................................................................... 9

    3.1 Energy efficiency appliance market ................................................................................ 9

    3.1.1 Energy label no. 5 of Thailand .................................................................................... 9

    3.1.2 Energy efficiency label of Vietnam .......................................................................... 11

    3.1.3 Energy efficiency label of European Union.............................................................. 12

    3.1.4 Energy efficiency label of Australia ......................................................................... 13

    3.1.5 Energy efficiency label of Singapore ........................................................................ 15

    3.1.6 Energy efficiency label of China .............................................................................. 15

    3.1.7 Energy Efficiency label of America ......................................................................... 16

    Chapter 4

    Results and Discussion on Retailer ............................................................................................... 18

    4.1 Retailer market scheme ................................................................................................. 18

    4.2 Availability of electric appliance .................................................................................. 19

    4.3 Key barriers to selling energy efficiency technology for households........................... 22

    4.4 Knowledge and Skill of staffs and customers to efficient products.............................. 24

    4.5 Main drivers of selling energy efficiency technology for households .......................... 26

    4.6 Key successful for improve of selling EE products ...................................................... 27

    Conclusion .................................................................................................................................... 29

    Acknowledgement ........................................................................................................................ 30

    References ..................................................................................................................................... 63

  • Effective energy efficiency policy implementation targeting

    “New Modern Energy Consumer” in the Greater Mekong Subregion

    Page 3

    Table of Figures

    Figure 2.1: Study location in Cambodia; indicates study locations .......................................... 7

    Figure 3.1: Timeline for Label no. 5 for electric appliance in Thailand (Source EGAT) .............. 9

    Figure 3.2: Energy label no. 5 in Thailand ................................................................................... 11

    Figure 3.3: EE Label ..................................................................................................................... 12

    Figure 3.4. European Union .......................................................................................................... 13

    Figure 3.5: Energy Efficiency label of Australia .......................................................................... 14

    Figure 3.6: EE label of Singapore ................................................................................................. 15

    Figure 3.7: Energy efficiency label of China ................................................................................ 16

    Figure 3.8: Energy Efficiency label of America ........................................................................... 17

    Figure 4.1: Number of employees ................................................................................................ 18

    Figure 4.2: Type of retailer shop................................................................................................... 19

    Figure 4.3: (a) main products of sampled retailers; (b) percentage of energy efficient products;

    (c) percentage of cooking appliance; (d) percentage of energy efficient cooking appliance ....... 21

    Figure 4.4: Availability of light bulbs in market in Cambodia ..................................................... 22

    Figure 4.5. Percentage of education level of technical staff in GMS countries ............................ 25

    Figure 4.6 Training staff on installing and maintaining EE products ........................................... 25

    Table of Tables

    Table 3.1: Certified products with energy star label (Energy Star, 2015) .................................... 17

    Table 4.1: Key barriers to selling energy efficiency technology for households……………… 23

    Table 4.2: Main drivers of selling energy efficiency technology for households ........................ 26

    Table 4.3: Key successful for improve of selling EE products..................................................... 28

  • Effective energy efficiency policy implementation targeting

    “New Modern Energy Consumer” in the Greater Mekong Subregion

    Page 4

    Abstract

    The 2012 World Energy Outlook highlights the importance of energy efficiency (EE) in

    reducing greenhouse gas emissions in the coming decades. The objective of this study is to

    explore the available energy efficient technologies for using in households, with a focus on low

    income households and to assess market barriers to EE products. The study is conducted with

    household appliance retail shops in Phnom Penh City and Siem Reap province. The information

    on availability and market barriers to EE products is collected using questionnaire. 100 retailers

    in Phnom Penh City and 65 retailers in Siem Reap province are randomly selected for face to

    face interviews. Results of the study show that EE products for households are available in

    market in Cambodia with more than 80% of sampled retail shops selling EE products such as air

    conditioner, refrigerator, washing machine, iron, water boiler and water pumping. The study also

    indicates that the key barrier indicated by retain shop is that customers don’t care about

    environment; they care about the price of EE technology. Other key barriers are that customers

    and shop staff are lack of awareness and the information on EE products. Regarding to policy

    barrier, financial incentives to EE products and environmental policies and regulations are also

    key barrier. This suggests that greater effort to raise awareness of the label and its information

    could help households to make better-informed purchasing decisions. It is really important for

    importers/government agency to give support on technique and information on energy efficiency

    products to wholesalers and retailers in order to spread the message to end users.

  • Effective energy efficiency policy implementation targeting

    “New Modern Energy Consumer” in the Greater Mekong Subregion

    Page 5

    Chapter 1

    Introduction

    In Cambodia, only 14% of Cambodia’s rural population has access to electricity and

    almost 100% of people in urban areas are electrified (World Bank, 2009). While the economic

    growth tripled within 12 years, the electricity consumption multiplied by 4.5 in only 9 years:

    from 2002 to 2011, the annual electricity demand growth rate in the country was 16.3%. As the

    energy demand in Phnom Penh grew a bit faster with an average growth rate of 17% during the

    same period, the share of the City of Phnom Penh in the total electricity demand was further

    increasing (multiplied by 4.8 since 2002) covering now at least 80% of the country’s total

    electricity consumption. In 2009, CO2 emissions from energy cons