Presentations of ideas

By Olivia Lark

About The CampaignProduct The charity I am using for my campaign is called British Red Cross.Target Audience My target audience is for students aged 16-18. This is my target audience because the type of fashion I will be using in my campaign will be affordable for students and more of a suitable style for them also. Campaign message My campaign message will be that students all around the world may not be able to afford high street prices, but when shopping at British Red Cross you could buy a whole outfit for the same price as one item from a high street shop.Launch Date My Launch date is 16th February, I have chosen this date because it is during in London fashion week. I think that if I make the launch date for my campaign during the biggest fashion week in the world I think it would make my campaign stronger.Schedule of Advertisements My First advertisement will appear on the 26th of January and will be shown in the public eye for 1 week. The second advertisement will be shown on the 2nd of February and will also be shown for 1 week, and finally the third advertisement will be shown on the 9th of February and will finally be shown for a week.

Location of advertisements The location of my advertisements will appear around Priestley College because students around my target audience will be able to see them; also it will be appearing near bus stops around the location of Priestley College. It will also be on the side of buildings and in shop windows to push students around the area to start shopping in British Red CrossLegal and ethical IssuesMy legal and ethical issues would include the following:Copy right – I would need to be aware of the Copyright Law when advertising my campaign, this is because I wouldn’t be able to take or steal anything from another campaign advertisement Obscenity Law – I would have to include the obscenity law, this is because when adverting for a reputable charity would be morally wrong.Trademarks – I would need to be aware that no trademarks from other companies are not included on my advertisement.Offensive Material – Using Offensive material would be a legal issue I would be able to be biased to anyone to do with Age, Gender, and Race.Discrimination – I would also not be able to discriminate towards anyone in my campaign this could also be for age or gender. Libel – The Libel law would be included because I would be able to write anything untrue about the charity in my advertisement. Code of PractiseThe code of practice applies to posters and because I would be advertising my campaign in the form of posters the code does apply to my campaign, The rules for my advertisement campaign must be responsible, must not mislead, or offend and there are specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products and charity work. The central principle for all marketing communications is that they should be legal, decent, Honest and truthful. All marketing communications should be prepared with a sense of Responsibility to consumers and society and should reflect the spirit, not merely the letter, of the Code.

My plans for my campaignSlogan“Together we can change the price of high fashion”

Typography

Font name – Levi Brush

Colour Scheme - Red and White

Picture Plans

On this image I will have my Slogan at the top and the logo in the bottom right hand corner.

On this image I will have the slogan in the top corner in large a large font with the logo in the bottom right hand corner.

The slogan is going to but the top of the models head and the logo in the bottom right hand corner.

My Sketches Here are some sketches of how my Photography Campaign picture shall look.

Dates and Prices Date of Photo-shoot The date of my Photo-shoot will be on the 24th of January. I will be editing my pictures on the 28th of January. Dates for Production My dates for Productions will be on Wednesday 29th of January. Budget SLR - £299X2 Models - £320Catering:Chinese Chicken Salad - £ 10.95Croissant Sandwiches - £ 10.50Deli Sandwich Basket -£ 11.50Gourmet Mini Sandwiches - £ 11.75Gourmet Sampler -£ 12.25Ultimate Sub Stars - £ 9.50Total: £ 66.45 Photographer - £ 91.50

Risk Assessment