Task 1

Define and summarise the following range of creative production briefs:

Contractual – A contractual brief is a type of brief or contract where a media company is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactly what the client states within the brief, if they fail to do so this can result in a breach of contract and the company could face legal actions.“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Negotiated - This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Formal – This this where a media company is given a brief by the client which outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be able to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. Both the client and the company employed by them will formally agree on the project and the brief but it cannot always be legally binding. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Informal – An informal brief is not documented and is usually of the verbal kind. It is where the client and the company which they have employed simply discuss the requirements for the product they will be making and ultimately agrees upon the project. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Commission – This brief is where a large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Tender – This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Co-operative – Within this type of brief there are usually two or more companies that are hired by the client to work to the brief they have written for the specific project they want to be completed. After both companies have received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

Competition - This is where a client can put their brief out so it can be accessed by all of the different production companies that are participating. It can sometimes been seen as a free competition as each production company will complete the brief and the client can then judge which company has the best project and as an award they have it published. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

In addition, you must also provide a summary of professional self-development opportunities working to each of the briefs would provide for you in the following categories:

Communication: I can develop my communication skills by talking with my team members and my tutor, discussing what the project requires, and giving different ideas for our project.

Time Management: Time management can be developed easily by planning a schedule of the project and sticking to it, by having a daily work log, having a target for each day. How much work I would need to do to meet a deadline efficiently would be easier to do with a target to aim for.

Technical Skills: Technical skills can be developed whilst working on a game or practice project, it can also be developed by doing and/or watching tutorials online and asking for help too.

Career progression: If I was to do a co-operative brief, for example, I learn skills whilst working with people who have a different skillset to me, and it allows me to progress as I gain more understanding in the work place. It would then be easier for me in the workplace as I already have some skills of communication and team work.

In addition, you must gather examples of creative production client briefs and annotate said examples, providing information in your own words under the following categories:

Who is the client?Sport-Grip Barrette Company

What media product(s) does the client require?A promotional Theme and advertising campaign

What is the timescale to deliver the product(s) to the client?Not specified

Who is the intended target audience the client wishes the product(s) to appeal to?Female, over aged 18 to 45 with a household income of over $30,000 (£20,000) a year and have attended further education and they also have long hair.

What are the legal and ethical issues relating to the production?Not specified

What constraints do you have to work within (budget, length of product, format)?

There is not a budget specified or a length.The format is clear and precise; it gets straight to the point