Task 1. Different Applications of Photography

Chloe Whittle

Advertising IndustryPhotography is used a lot in the advertising industry due to the fact a lot of areas of media need to advertise their products. Advertising photography can be seen on billboard, in newspapers and magazines. The main purpose of advertisement is to sell the product and to attract an audience. Therefore the images used in advertising have to very appealing to the target audience. A lot of shots that are used in advertising photography are medium or close up shots allowing the audience to see what the product looks like. A lot of money is spent in advertising and a very good example of this is a Honda promotional poster. A famous advertising photographer is Jonathan Knowles who's work has been used all around the world.

Fashion IndustryFashion photography is used so brands and fashion designers can get their designs recognised by the world. This is vey similar to photography in advertisement. The photography used needs to draw people making them look at the product and wanting to buy it. A lot of fashion photography is used and published in popular fashion magazines such as Vogue, Chanel but also in retail shops. A lot of camera shots that are using in fashion photography are mainly long or medium shots. This gives the target audience a good chance to see the fashion garment.A fashion photographer is Sebastian Kim who's work as been seen all over the world.

Music IndustryPhotography in the music industry is mainly used for album covers for CDS, music magazines, posters and other promotional material. A lot of the photography used in the music industry is mainly used to promote the band in a way that appeals to their target audiences. A lot of close ups are used of members from the music bands due to the fact fans will more engaged in the picture. A famous music photographer is Kevin Cummins who has taken pictures of the smiths and Liam Gallagher. He is a British photographer who has also taken photos on Mick jagger.

Sports IndustrySports photography is mainly used in sports magazines, newspapers, sports shops and on the internet. Photography in sport is used to promote up coming events which are going to take place. Its also used to show interviews that the athlete has participated in. If we look at sports photography a lot of shots used are close ups, long distance or medium sots. All these shots show different angles of the sports being played and it allows the viewer to see what's happening and why. For example a long sot could be used in football to show a footballer kicking the ball. An example of spot photography is by Bob Martin who is an award winning sports photographer. He specialise in action shots which he then uses for advertisements. Bob Martin became that well know that he even took pictures for the winter Olympics which is a big opportunity for a sports photographer due to the fact his images could have been used all around the world.

Bob Martins Work

Photo journalismRomano Cagnoni’s Work

Photo Journalism can be used in many different situations. It can be used for documenting historical and recent events which are very important for our society. Recent events can be used in the media such as the newspaper or on the news. An example of a recent even is the war in Syria which is a massive topic at the moment. A photographer would capture a bomb exploding which they would then send of to the news or to the newspaper. A lot of close up shots are used for photo journalism to show the emotion on peoples faces when they have witnessed something horrific such as the Syrian bombings. Long shots are also used to show the impact of the situation which is also used to make an impact on the viewing audience, by triggering their emotions.

Romano Cagnoni is a famous photo journalist who has take many pictures of world events which have then been published in popular magazines such as The New York Times. He has taken pictures of Winston Churchill's funeral which was a massive turning point for Britain. His work has been featured all over the world and he has held over 43 expeditions worldwide.

Fine Art PhotographyExplain how and why photography is used in this industry .Find some examples of photography from this industry. Explain what kind of work they do – eg they do not work to briefs and exhibit in a gallery.Name some famous photographers