TARYN WILLIAMS

Taryn Williams is the Founder and Managing Director of WINK Models, a leading Australian commercial modelling agency.

Williams founded WINK Models in 2007, driven to create positive change in an industry she loved, through the use of her networks, knowledge and experience.

Williams is a top young entrepreneur, having been recognised several times for her achievements, being named as a Smart Company Hot 30 under 30 and most recently as a Finalist in the 2015 B&T Hot 30 under 30.

The style and offer that is WINK Models is borne out of Williams’ early years spent in the world of modelling, advertising and media.

Approached by an agency at 15, Williams started her career in front of the lens, travelling the world on international assignments and working for big brands including Qantas, Virgin Mobile, Lynx and Vo5. While modelling, Williams also worked in event management and as a photographic advertising producer, allowing her the opportunity to gain valuable insight into the various facets of the media and advertising industries. It was during this time that Williams knew she could improve the existing landscape with an agency that provided clients with a higher quality service while providing a fair and supportive environment for talent.

WINK Models attracted clients from day one, leveraging off Williams’ strong personal brand and reputation to deliver. The WINK Models business has thrived on being flexible and adaptable to client needs. Williams says it is critical for a business to know their Unique Point of Difference and to stay ahead on trends and innovation. For WINK, that means maintaining a diverse portfolio of talent who fit a wide range of briefs, particularly as the market heads towards using healthy, relatable commercial talent of all ages and looks.

With revenue close to $3m for 2014/15, she is proud of the head office teams she has built in Sydney and Melbourne and is now looking forward to national expansion, having just launched an office in Brisbane.

Williams’ vision for the next 12 months is to focus on growth, innovation and nurturing her talent to ensure that they all have the tools to develop their own personal brand and competitive edge.

She has featured in the media and been interviewed across national TV, newspapers, magazines and online media platforms.

Williams is a much sought after and passionate speaker on entrepreneurship, mentoring, breaking the mould and motivation.

Williams is available to speak and interview on the following topics:

• Managing a diverse workforce: Gen X, Y and Z • Staying ahead of the competition via digital disruption • Igniting the entrepreneur – young women in business • ‘I couldn’t have done it without you’ – how to find, secure and maximize the advice of a mentor • Key Insights for small business and exceeding the $1m mark • The personal journey of an entrepreneur: The truth as nobody tells it • Respect: Customers, staff and talent are your brand ambassadors • Women in Business: Tips for self-belief, perseverance and why no is not an option

LinkedIn: TarynWilliams Website: winkmodels.com.au Twitter: WinkModelsAus Instagram: Winkmodels