Tarun bhatt

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INDIVIDUAL RETAIL VISIT REPORT

OBSERVATIONS AND ANALYSIS OF SHOPPERS STOP ,KALYAN,MUMBAI

Submitted by: Tarun BhattPGDM/1544Universal business schoolSubmitted to :PROF. BIBHAS B. DEAN ACADEMICUNIVERSAL BUSINESS SCHOOL

2Shopper's Stop Limited retail group's flagship business of department stores is manifest in Shoppers Stop. A pioneer of Modern Retail in India, Shoppers Stop today, is the country's biggest chain of large format Department Stores. It offers customers an international shopping environment and a world-class shopping experience through its 69 stores in 29 cities.Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008. Specifically, Shoppers Stop stores retails clothing, accessories, handbags, shoes, jewelry, fragrances, cosmetics, health and beauty products, home furnishing and decor products

Type :PublicTraded as :(BSE: 532638)Industry:RetailFounded:1991Headquarters :Mumbai, IndiaArea served :IndiaKey people :Govind S. Shrikhande (CEO & MD)Products:Discount department store, hypermarket, supercenter, superstoreRevenue:19.30 billion (US$290 million) FY 11-12[1]Number of employees 14,000+Websitewww.shoppersstop.comShoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories. Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.

INTRODUCTION

Shoppers stop in metro mall (kalyan)

Shoppers Stop brings to Kalyan an unprecedented bridge-to-luxuryshopping experience spread over 38,000 sq. ft. across two distinct levels -Being a house of premium national and international brands, the store is a one-stop shop for the most chic and desirable brandsMetro Junction Mallis ashopping malllocated inKalyan,Mumbai,India. The mall was inaugurated in April 2008 and has an area of 750,000 square feet (70,000m2)4such as United Colors of Benetton, Being Human, AND, Austin Reed, US Polo, Celio among others. In addition to these, Shoppers Stopoffers a wide variety of merchandise across categories under itsexclusive brands Stop, Kashish, Life, Haute Curry, Elliza Donatein, inSense, iJeanswear, Mario Zegnoti, and Vettorio Fratini.

TheShoppers Stopstore at theMetro Junction Mall, Kalyan. Buy Bags, bags, Belts, Fashion Accessories, Footwear, Kids and Infants clothing, Men's Apparel and Accessories, Women's Apparel and Accessories.

Shopper Stop Metro Junction Mall Kalyan Store Timings : Weekdays: 11 am to 9:30 pm, Weekends: 11 am to 9:30 pm

Chief minister Devendra Fadnavis on 31st july 2015 announced that Mumbai, Thane and Kalyan-Dombivali are among the ten cities from Maharashtra selected for development as smart cities.

Shoppers stop is one of the largest departmental chains in India and has newly come up with an outlet at kalyan. The most important aspect is, it is bought there due to emergence of demand of the brand. As earlier there were no outlet in that particular area, the traffic of customers had to travel to nearby stations, which was time consuming and hectic for customers. Thus the advantages of shoppers stop at kalyan are as follows:Shoppers Stop brings to Kalyan an unprecedented bridge-to-luxury shopping experience Customers dont have to travel all the way from kalyan to thane or nearby stations.latest in Spring Summer fashion trends availableIncreases the traffic as people near to kalyan station will also visit shoppers stopDoes not have any other niche market targeting brand. Customers save energy as well as maintains there thriftiness. Greater quality products than the other brands available there. As shoppers stop is located in metro mall, it is the largest mall of that area so moreover it will attract traffic.Easy parking of vehicles in the mall disadvantages of shoppers stop:Availability of pantaloons, Big Bazaar, Fashion Yatra in the same mallAttracting initial customers may be difficultRequires huge cost for promotions and advertisements Mall tax has to be paidCustomers will not compromise with the quality as there are other brands available, they may switch any time

5SOCIAL-ECONOMIC IMPORTANCE OF SHOPPERS STOP

4

Retail type of Shoppers Stop and its Products & or Service category.Shoppers Stop (SSL) is one of the leading players in retail segment. Shopper's Stop is largest chain of department stores at present in India. The company has a 19% stake in Hyper city Retail (India). The companys subsidiary Gateway Multichannel Retail (India) has introduced the concept of catalogue stores, call and collects store, internet retail website and telephone orders.TypePublicProductsDiscount Department Store, hypermarket, supercenter, superstore

Shopper's Stop has signed a nonexclusive retail agreement with cosmetic major Estee Lauder to open MAC Cosmetics stores in India. Currently there are 4 MAC stores operating in Bengaluru, Delhi and Mumbai. It has also entered into airport retailing by entering into joint venture with The Nuance Group AG of Switzerland. Currently it has outlets at international airports at Bengaluru and HyderabadThe retail chain major has also forayed into the entertainment segment by purchasing 45% stake in Timezone Entertainment, which has 5 outlets located at Ahmedabad, Hyderabad, Kolkata and Mumbai.

Business unitsShoppers Stop This is flagship business division of the company, which offers international and domestic brands across categories such as apparel, accessories, cosmetics, home and kitchenware as also its own exclusive brands. In India there are total 24 stores of Shoppers Stop spread across in 12 citiesHome Stop This is a unique concept that caters to all home needs ranging from home decor to furniture, bath accessories to bedroom furnishings, mattresses to draperies, carpets to modular kitchens and health equipment, all under one roof. Currently the stores have presence at Bengaluru, Mumbai and New DelhiMothercare Mothercare PLC of UK is a leading specialist retailer for infant and toddler care. Overseas it operates over 300 stores in 40 countries through franchise route. In India it has presence in 19 stores that includes 10 shopinshops at Shopper's Stop.

ProductsShoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow,Biba Apparels, Gini & Jony, Carbon, Corelle, Magppie,Nike,Reebok, Soulflower, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand, whose men's and women's outerwear are retailed in India exclusively through the chain. In October 2009, Shoppers Stop has bought the license for merchandising Zoozoo the brand mascot for Vodafone India.

Loyalty program and Co-branded Credit CardShoppers Stops has a loyalty program called First Citizen. They also offer a co-branded credit card with Citibank called the First Citizen Citibank Titanium Credit Card for their members.

With an unparalleled assortment of the leading international and national brands in clothing for men, women, and kids; accessories, fragrances, cosmetics, footwear; home furnishing and decor products, our stores aim to provide shoppers a truly international shopping destination.

Experienced, professional management; supported by world-class systems and practices; and a talented pool of associates with a shared passion for making every shopper visit a memorable one, has helped Shoppers Stop to grow from a single store in 1991 to the largest chain of Department Stores in India todayProducts and Brands at shoppers stop

Menswear Womens wear Kids wear Home & travelFragrances/cosmetics/accessorie

Jewelleryhome appliancesFragrancesWatchesSunglassesApparelsApparelsJewelryFragranceWatchesSunglassesArrowLouis PhillippePark AvenueVan HeusenZodiacBlackberryCarbonSparklesEstelleJoopDieselNicosJill SanderTitanFossilRay-ban

Brand Portfolio

With the increase in retail industry, the companies should have the ability to have constant accurate access of every individual customer to enable predictable buying behavior, even before you sell your product it is very important to build relationship, or we can say in todays world relationship with customer is more important than product or service thus customer satisfaction will cement competitive capability.

Strategic talent managementHow can retailers stay on the path to high performance as they battle the two- headed beast of economic decline and a shortage of top talent? In the midst of a recession and a decline in consumer wealth and spending, retailers are focused on the short term: getting customers into stores and online to drive sales while looking to cut costs. Companies need a holistic approacha way to translate business strategy into the specific talent programs needed to optimize execution of that strategy.

Service factorGiven the time and effort that is invested by retailers to attract customers into their stores, it is amazing how so many retailers pay little attention to customer service. It is common to visit a retail store and see half-filled shopping carts abandoned by shoppers who were tired of waiting for their turn at the check- out, or to see shoppers looking for a particular item they wanted to purchase but could not find a service provider to assist them in locating the item or provide the information they need to ensure it is right item. But those retailers who do provide great customer service distinguish themselves from their competito