Tariq khan disneys presentation
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Transcript of Tariq khan disneys presentation
M.TARIQ KHAN
HISTORY
October 16, 1923:
This date is considered the start of the Disney Company first known as The
Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Vision
Walt Disney strives to be the world’s most famous entertainment company by creating an amazing experience for individual of all ages.
Media Networks
Studio Entertainment
Theme Park/Resorts
Consumer Products
Internet & Direct Marketing
Broadcasting
Cable Networks & InternationalTheatrical
Films
Beuna Vista Home Entertainment
Beuna Vista Music Group
Theatrical Productions
Distribution Television Production
Televentures
Walt Disney Attractions
Walt Disney Imagineering
Anaheim Sports
Disney Regional Entertainment
Disney Online
ESPN Internet Group
ABC Internet Group
GO.com Comerce
GO.com Internatio
nal
GO Network
Merchandising Licensing
The Disney Store
Disney Publishing
Walt Disney Art Classic
Disney Interactive
diversified
LOCATION MAP
Disney Resorts:1.California
2.Florida3.Tokyo
4.Hong Kong5.Paris
DISNEYSResorts
THEME PARKS
DISNEY MEDIA AND CRUISE SHIPS
DISNEY STUDIO
Media Networks Park and Resorts
• ESPN• Disney/ABC Television
Group• ABC Entertainment
Group• ABC News• ABC Owned Television
Stations Group• ABC Family• Disney Channels
Worldwide• Hyperion Book s
• Disney Land Resorts• Walt Disney World Resort• Tokyo Disney Resort• Disneyland Paris• Hong Kong Disneyland• Disney Cruise Line• Disney Vacation Club• Adventures by Disney• Walt Disney
Imagineering
Walt Disney Divisions
The Walt-Disney Studios Disney Consumer Products
• Walt-Disney Studios Motion Pictures
• Marvel Studios• Touchstone Pictures• Disneynature• Walt Disney Animation
Studios• Pixar Animation Studios• Disney Music Groups• Disney Theatrical Group
• Disney Licensing • Disney Publishing
Worldwide• Disney Store
Disney Interactive Media Group
• Disney Online• Disney Games
Walt Disney Divisions Cont.
Assess long-term attractiveness of each industry firm is in
Evaluating Industry Attractiveness Relative to othersEvaluating Industry Attractiveness Relative to others
Strategic Factor
WeightInteractive
media Rating
Interactive media Score
Media networks
Rating
Media networks
Score
Market size 0.30 1 0.30 3 0.90
Industry profitability
0.25 2 0.50 2 0.50
Intensity of competition
0.35 3 1.05 3 1.05
Industry uncertainty
0.10 2 0.20 3 0.30
total 2.05 2.75
Strategic Factor
WeightPark and
resort Rating
Park and resort Score
Studio entertainme
ntRating
Studio entertainme
ntScore
Market size 0.30 4 1.20 3 0.90
Industry profitability
0.25 4 1.00 4 1.0
Intensity of competition
0.35 3 1.05 3 1.05
Industry uncertainty
0.10 1 0.10 2 0.20
total 3.35 3.15
Evaluating Industry Attractiveness Relative to othersEvaluating Industry Attractiveness Relative to others
Evaluating Industry Attractiveness Relative to othersEvaluating Industry Attractiveness Relative to others
Strategic Factor WeightConsumer products
RatingConsumer products
Score
Market size 0.30 2 0.60
Industry profitability 0.25 3 0.75
Intensity of competition
0.35 3 1.05
Industry uncertainty 0.10 2 0.20
total 2.60
Assess competitive strength of firm’s business units
Competitive strength of each of the companies business unitsCompetitive strength of each of the companies business units
Strategic Factor
WeightInteractive
media Rating
Interactive media Score
Media networks
Rating
Media networks
Score
Relative market share
0.10 1 0.10 3 0.30
Bargaining leverage
with supplier0.30 1 0.30 3 0.90
Technology and
innovation0.25 1 0.25 3 0.75
Brand name 0.35 1 0.35 3 1.05
total 1.00 3.10
Competitive strength of each of the companies business unitsCompetitive strength of each of the companies business units
Strategic Factor
WeightPark and
resort Rating
Park and resort Score
Studio entertainmen
t
Rating
Studio entertainmen
t
Score
Relative market share
0.10 3 0.30 2 0.20
Bargaining leverage
with supplier0.30 2 0.60 3 0.90
Technology and
innovation0.25 4 1.00 3 0.75
Brand name 0.35 4 1.40 4 1.40
total 3.30 3.25
Competitive strength of each of the companies business units Competitive strength of each of the companies business units
Strategic Factor WeightConsumer products
RatingConsumer products
Score
Relative market share
0.10 2 0.20
Bargaining leverage with supplier
0.30 3 0.90
Technology and innovation
0.25 2 0.50
Brand name 0.35 3 1.05
total 2.65
20 16 12 8 4 0
0 -4 -8-12-16-20
100% 80% 60% 40% 20% 0%
Market growth
Relative market share
Media networkPark and resortStudio entertainmentConsumer productsInteractive media
BCG MATRIX
WALT DISNEY
Check competitive advantage potential of cross-business strategic fits among business units
MEDIA NETWORK
PARK AND RESORT
STUDIO ENTERTAINMENT
INTERACTIVE MEDIA ADVERTISMENT
CONSUMER PRODUCT
Rank performance prospects of businesses and determine priority for resource allocation
Forbes Lists #14 World's Most Valuable Brands
#100 Global 2000
#185 in Sales
#86 in Profit
#300 in Assets
#39 in Market value
Rank performance
Craft new strategic moves to improve overall company performance
Use product development to renovate and build new
attractions in order to attract an older target market.
Use market development to build a new theme park
which will be more accessible to the North East area.
Strategies
Build an indoor theme Park and Resort in New York.
Improve advertising to promote entertainment which
target a more mature audience.
Remove the Interactive Media Segment.
Remodel and build new attractions in every Park and
Resorts to stay appealing to our customers.
In the next three years Walt Disney should..
Strategies
In the next year Walt Disney should…
Improve advertising to promote entertainment
Remove the Interactive Media Segment
Buy a land in New York City
Strategies
Forward Integration
Buena Vista Distribution in order to eliminate distribution fee
Buying back of food and merchandising operations within theme parks
Launch of the Disney Channel in 1983
Source: Harvard Business Case Study. The Walt Disney Company: The Entertainment King
Forward Integration
Disney Stores, “retail as entertainment concept”
New distribution channels such as direct-mail and catalog marketing
Buena Vista Home Video-marketing videos by surpassing video rental stores
Using the internet as a distribution channel
Source: Harvard Business Case Study. The Walt Disney Company: The Entertainment King
Backward Integration
Walt Disney Music Company formed to control Disney’s music copyrights
In house travel company to work with travel agencies, airline and tours in order to bring customers
ABC focused on using content developed in-house
Source: Harvard Business Case Study. The Walt Disney Company: The Entertainment King
Horizontal Integration
Acquisition of Cap Cities/ABC, MARVEL , PIXER to own a programming distribution channel
ESPN Zones
Disney Quests
Cruise Ships
Educational Retreats
Source: Harvard Business Case Study. The Walt Disney Company: The Entertainment King