TargetX CRM Summit Reclaim the Ivory Tower
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Reclaiming the Ivory Tower Luster Jeff Kallay / Render Experiences / Cofounder and CEO
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Guest keynote presentation by Render's Jeff Kallay at the 2014 TargetX CRM Summit at The Encore in Las Vegas. PDF includes hyperlinks (click video screen grab).
Transcript of TargetX CRM Summit Reclaim the Ivory Tower
Reclaiming the Ivory Tower Luster
Jeff Kallay / Render Experiences / Cofounder and CEO
● Disclaimer ● Why and I here and “ranting” at
this CRM Summit?● Higher Education is under attack● How did this happen?● Know the truth (it will set you free)● Change the conversation
EXPECTATIONS
DISCLAIMERCirca 1965-1966
Why am I here and “ranting” at this CRM
Summit?
Reclaiming the Ivory Tower Luster
Noel-Levitz
Noel-Levitz
Texas Christian University
71% Campus visit most trusted source of informationEduventures
Most Influential Information in Application Process
68 % Campus Visit 39% Family Member/Friends33% Current Students/Alumni26% Website25% Printed Material24% Guidance Counselor 24% Admission Staff
Agnes Scott College
Art & Science
Eduventures
Louisiana State University
6.9% higher four year graduation rate vs. students
who don’t visit Higher Education Research Institute at UCLA
Hendrix College
“I visited campus and it felt right!”Render Experiences
Visited campuses120 times !
Trained 1515 guides at 41schools
Taken 200 campus tours
Presented at 11 conferences !
Since July 2013 we’ve
Emily WelshCofounder and VP Client Experience
Trent GilbertCofounder and CEO
Brittney JoyceConsultant
Southern Methodist University
Providence College
Georgia State Unviersity
University of Northern Colorado
Yale University
Johnson & Wales University
University of Northern Colorado Furman University
1982
1986
1999
1986
2001-2006
2002
2003
2006
2009
2010
2011
Free On Friday Webcasts
1986200220032006Free on Friday Webcasts2012
2013
2013
Illinois College2013
Higher Education is under attack
Reclaiming the Ivory Tower Luster
How did this happen?
Reclaiming the Ivory Tower Luster
2006-2007
2008
2008-2009
2009-2010
2011-Present
“How did this happen? Who's to blame? Well, certainly, there are those who are more responsible than others, and they will be held accountable. But again, truth be told, if you're looking for the guilty, you need only look into a mirror.” V for Vendetta
1943-1960
1961-1981
Xers were little demons The Exorcist The Omen Pretty Baby Taxi Driver Rosemary’s Baby
1982-200/1
Boomers started having babies and children became little deities Baby Boom Mr. Mom Three Men & a Baby
Celebrated CherishedProtected
!
Happy Birthday Haley Gire!
1982-200/1 Western Interstate Commission on Higher Education, Knocking at the College Door, 2013
1982-200/1
1982-200/1
Know the truth(it will set you free)
Reclaiming the Ivory Tower Luster
“The development of new approaches for appealing to the real. This is critical to
develop something unique and authentic with your work. It must appeal to your target
audience, market and customers. It must stand out from the pack to differentiate your company, your brand, your product. And it
must be personal, valuable and real.”
The truth ● Draws a line in the sand● Connects with best fit students● Owns that it’s an intimate product
choice● Helps students find tribe or posse● Doesn’t apologize for price
“Rich dumb kids go here!”
“Average students THRIVE here!”
“80% of what I learned, I learned outside
of the classroom!”
Change the conversation
Reclaiming the Ivory Tower Luster
Talk with, not at
Embrace storytelling
Shift your brand
click image to watch
#seeblue
click image to watch
Make emotional connections
It’s not about you, it’s about them!
Birmingham-Southern College
click image to watch
College used to be about learning in the
classroom…
…now it’s more about everything that
happens outside of the classroom!
You must champion the totality of placed-based
education!
click image to watch
“Going to college is less about the
degree that you get and more about the experiences that got
you there.”
“Going to college is less about the
degree that you get and more about the experiences that got
you there.”“…the fact that they’re situated on this campus and with these people makes it so much more special…”
“It’s been the best years of my life.”
Reclaiming the Ivory Tower Luster
