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Targeting the Elusive Candidate

Key Findings from Germany‘s comprehensive Jobboard Survey 2008-2012

Crosswater Job Guide + ICR + Profilo

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Germany‘s Jobboards Overview

• More than 1800 jobboards are operating in Germany, numbers are increasing

• Generalist careerboards are competing against niche / specialist jobboards and jobaggregators

• Top-10 jobboards publish 193.000 jobads per month .

• Top-10 jobboards achieve monthly gross sales of101 Mio. Euros

• Media / Publishing companies own most of generalist careerboards (except Monster, Arbeitsagentur)

• Business / social networks (XING, LinkedIn, Experteer, Facebook) are the darlings of HR-Bloggers, but have not yet made a significant impact

• HR-agencies are not playing a major role as compared to the U.K.

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• Indepent survey initiated by Crosswater Job Guide + ICR + Profilo

• Objective: provide greater transparancy• Ongoing to analyse trends over time• Targeted at jobseekers• +20‘000 responses to date• Generalist job boards, niche boards and job

aggregators covered

The Survey

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• Demoscopic data• Education and training• Career related data• Usage of jobboards (frequency, functions)• What is good, needs improvement, is missing?• Cross usage of jobboards• Search quality • Overall satisfaction• 40+ questions, 3-5 minutes time required

Content of the Survey

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Usage mix: How many jobboards are used by jobseekers simultaneously?

92% of jobseekers use up to 6 jobboards

• None of the jobboards have reached a USP• Candidate target groups overlap• Competition between jobboards, niche boards

and job aggregators

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Jobseekers use multiple job boards - Multi-Posting may reach same target candidates

Stepstone

Monster

50% of Stepstone

users search also on Monster

38% of Monster users search

also on Stepstone

Average ‘wasted‘ advertising = 44%

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Recruiter‘s dilemma? Which candidates use which

jobboards?

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The online tool „Jobportal Profiler“

• Helps employer to identify jobboards used by their targeted candidates

• Candidate can be identified by a range of career attributes

• Data analysis is based on jobseekers survey (20.000+ participants)

• Best and worst jobportals are shown by – Average satisfaction score of

candidates– Relevancy (number of survey

respondents)– Specific to the candidate‘s

peer group

• Dynamic iterations inreal-time

• Supports recruiter‘s media planning decision for job ads placement

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Jobportal Profiler: 2-step approach• 1. Set indiviual level of

minimum number of evaluations (relevancy)

• 2. Define the candidate‘s career profile

• => Result chart shows the best and the worst jobportals based on the selected candidate‘s evaluations (=peer-group) as well as the statistical relevancy (number of evaluations)

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Overview of Candidate Profile Selection Criteria

• Age, Gender• Education• University study• Job status• Job title• Occupation group

• Preferred line of industry

• Salary range• Mobility / Relocation

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Mobility / Relocation

• Candidates willing to relocate nationwide for a good job offer are using the following jobportals: (chart) – Stepstone rankes best– Arbeitsagentur rankes

worst

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Science & Research

• Candidates looking for a career in Science & Research prefer Jobvector

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Advertise where you meet your candidates. Smart jobboard selection helps employers to reach the right candidates and ensures better

recruiting results

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Big Data builds Transpareny - Transparancy creates competitive advantage