Targeted towards the affluent India Today

Readers in

Top 5 Metros Mumbai, Delhi, Kolkatta,

Chennai and Bangalore

Industry Snapshot

Highlights of FICCI Survey

• The Survey reflects the changing dynamics of consumer behaviour – luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products.

• There is a discernible shift in the consumers’ preference in favour of technologically superior branded higher-end products.

• Most importantly the demand being spurred by increasing consumer awareness and preference for new models.

• Attractive consumer loans with easy emi formats have added to the surge in demands.

• VISA had a whopping 66% jump in credit purchases in 2006.

The trends indicate an upswing in spends on Home Improvement

For India a 38% reflects a huge opportunity

In other words…

The Home Design market is growing exponentially.

The industry is valued currently at Rs. 65,000 crores.

High consumer confidence

Who is this consumer?

The Target: The New Urban Indian…

… who is as fussy about his

environment as his wardrobe and wants the perfect

look inside and out

HOW DOES THIS MAKE BUSINESS SENSE?

India Today - HOME

A closer look at the profileThrough NRS 06

IT - HOME reach is 13 times the IT - HOME reach is 13 times the existing reach in this categoryexisting reach in this category

Reach of any English Magazine = 31 lacs

TG = 20+, All Individuals,5 Metros (Any home / Int / décor mag include: Design Digest / Design Today / Inside Outside / Home Review)

Reach of any Home/Int./Decor Mag. = 1.22 lacs

IT Reach = 14.9 lacs

Source : NRS 06

IT - HOME reach is nearly 3 times the existing IT - HOME reach is nearly 3 times the existing reach in this categoryreach in this category

Reach of any English Magazine = 31 lacs

TG = 20+, All Individuals, 5 Metros (Any Entertainment mags include: Cine Blitz / Filmfare / Stardust)

Reach of any Ent. Mags. = 6.42 lacs

IT Reach = 14.9 lacs

Source : NRS 06

Reach of any English Magazine = 31 lacs

TG = 20+, All Individuals, 5 Metros (All Woman Centric mags include: Cine Blitz /Cosmo / Femina / Filmfare / New Woman / Savvy / Society / Stardust / Woman’s Era)

Reach of all Woman centric Mags. = 11.85 lacs

IT Reach = 14.9 lacs

Source : NRS 06

IT - HOME reach is 25% more than the IT - HOME reach is 25% more than the combined reach of all Woman Centric Magscombined reach of all Woman Centric Mags

The profile that matters !The profile that matters !

287

421

255

319342

437

344 364

050

100150200250300350400450500

20-24 25-34 35-44 45+

IT - NRS 05 IT - NRS 06

350 371 374

187

259

381

293

554

0

100

200

300

400

500

600

5+ Rooms 4 Rooms 3 Rooms 2/1 Room

IT NRS 05 IT NRS 06

• The SEC A reach has increased by 26.5 %

• The reach in the age group 35-44 has grown maximum by 35%

• The reach in the people owning house having ½ rooms has grown by a massive 196%

SEC PROFILE42

1092

33

319SEC A

SEC B

SEC C

SEC D

SEC PROFILE93

863

43

283SEC A

SEC B

SEC CSEC DNRS 06

NRS 05

Source : NRS ’05 and ‘06

India Today : HOME

The only Home & Interiors magazine:

Day 1 circulation of more than 2.82 lac copiesA total readership of 14.9 lac readers(20+) in 5 Top Metros.

IT HOME has expanded the H&I market from B2B to B2C.

India Today – 5 Metro

A closer look at the profilethrough NRS 06

India Today EnglishDemographic dispersion : 5

M62% of India Today’s Readers are in

the key decision making 20-44 age group

65% of India Today’s readers in 5 Metro are Graduates and above

Almost one in every 5 people in the Officers/Exec. category read

India Today

Profiles are based on 5 Metro Readership of India Today EnglishSource: NRS 2006 – Topline Study

NRS '06 5 MetroPop 000/prflSex of Resp.Male 1170 64Female 669 36Age(Gps.) 12-14 74 4 15-19 278 15 20-24 342 19 25-34 437 24 35-44 344 1945+ 364 20SECA1+ 815 44A1,A2 1314 72B1,B2 423 23C 58 3D 31 2E1,E2 13 1Education Graduate-General 749 41Post-Graduate-General 209 11Gr/PG Prf and Abroad 237 13Occupation Buss/Indust/SEP 279 15Officers & Execs 323 18Student 579 32

India Today (ENG)R'ship in 000's

India Today reaches one in every 5 people in SEC A1+, the

crème-de-la-crème of society.

Comparing Reach and Cost Efficiency with

• Design Digest

• Design Today

• Cine Blitz

• Femina

• Filmfare

• New Woman

• Inside Outside

• Society

• Stardust

• Women’s Era

Comparing Reach and Cost EfficiencyComparing Reach and Cost EfficiencyAll Adults, SEC A, 5 MetroAll Adults, SEC A, 5 Metro

13 12 30 34

203158

1314

39 773415 50

367408

1013

228

41184333

28002882

637 436

7083

10000

4077

1948

1281

4167

0

150

300

450

600

750

900

1050

1200

1350

1500

DesignDigest

DesignToday

InsideOutside

HomeReview

Cine Blitz Femina Filmfare NewWoman

Cosmo Savvy Society Stardust Woman'sEra

IT - Home0.0

1000.0

2000.0

3000.0

4000.0

5000.0

6000.0

7000.0

8000.0

9000.0

10000.0R’ship(‘000) CPT

India Today (HOME) leads the readership chart with over 1.3 million readers. Total readership constitutes of about 16.3% of the total reading population, which is the

highest compared with the nearest competitor.

Source : NRS 06

Comparing Reach and Cost EfficiencyComparing Reach and Cost EfficiencyAll Adults, SEC A, 5 Metro, OEB/SEPAll Adults, SEC A, 5 Metro, OEB/SEP

7 6 16 1761

27

540

7

128 117

1661634

5926

556

20833

42624412

9353

18571

12143

1368

2031

6125

875010833

8750

0

60

120

180

240

300

360

420

480

540

600

DesignDigest

DesignToday

InsideOutside

HomeReview

Cine Blitz Femina Filmfare NewWoman

Cosmo Savvy Society Stardust Woman'sEra

IT - Home-4000.0

1000.0

6000.0

11000.0

16000.0

21000.0R’ship(‘000) CPT

India Today (HOME) leads the readership chart with 5.4 Lakh readers and delivers minimum CPT. Total readership constitutes of about 23.2% of the total reading

audience.

Source : NRS 06

5 Metro Comparison for house owners with 5 rooms and above in SEC

AB

50%

15%6%

1%

2%

1%

1%2%

6%

1%

Design today-BM0%

15%

India Today -W Femina - F Womens Era-F Cine Biltz - M

Cosmopolitan - M* Filmfare-M Inside Outside-M Savvy-M*

Society-M Stardust-M Design today-BM Home review -Q

India Today is read by 50% of the total target audience.

Source : NRS 06

5 Metro Comparison for house owners with 4 rooms SEC AB

India Today is read by 42% of the total target audience.

42%

16%4%2%

2%

2%

3%5%

10%

1%

Design today-BM0%

13%

India Today -W Femina - F Womens Era-F Cine Biltz - M

Cosmopolitan - M* Filmfare-M Inside Outside-M Savvy-M*

Society-M Stardust-M Design today-BM Home review -Q

Source : NRS 06

5 Metro Comparison for house owners with 3 rooms in SEC AB

India Today is read by 46% of the total target audience.

46%

14%

6%3%

1%

1%

1% 3%

9%

2%

Design today-BM2%

12%

India Today -W Femina - F Womens Era-F Cine Biltz - M

Cosmopolitan - M* Filmfare-M Inside Outside-M Savvy-M*

Society-M Stardust-M Design today-BM Home review -Q

Source : NRS 06

Comparing Reach and Cost Efficiency with Lifestyle and women-centric

magazines• Cine Blitz

• Cosmopolitan

• Femina

• Filmfare

• New Woman

• Savy

• Society

• Stardust

• Women’s Era

258

91

473

131

251

172

2534

24 1221930

5000

1036

66254412

17500

5600

8992857

0

50

100

150

200

250

300

350

400

450

500

Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT -2000.0

0.0

2000.0

4000.0

6000.0

8000.0

10000.0

12000.0

14000.0

16000.0

18000.0

20000.0R’ship(‘000) CPT

Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency

Females, SEC A, 5 Metro, Compared with Women’s Magazines

NRS ‘06

3914

138

632

167

327

248

3352

39 958645

3788

795

4077 2885

10000

3590

672

1884

0

70

140

210

280

350

420

490

560

630

700

Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT0.0

2000.0

4000.0

6000.0

8000.0

10000.0

12000.0

R’ship(‘000) CPT

Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency

Females, SEC AB, 5 Metro, Compared with Women’s Magazines

NRS ‘06

3 25

78

19

37

28

476 84215714

31250

7027

26500

21429

70000

46667

5449

52000

0

10

20

30

40

50

60

70

80

90

100

Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT0.0

10000.0

20000.0

30000.0

40000.0

50000.0

60000.0

70000.0

80000.0

R’ship(‘000) CPT

Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency

Females, SEC A, 5 Metro, OEB/SEP

NRS ‘06

4 37

88

22

44

30

58

6 72735333

25000

5909

26500

18750

46667

35000

4830

37143

0

10

20

30

40

50

60

70

80

90

100

Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT0.0

5000.0

10000.0

15000.0

20000.0

25000.0

30000.0

35000.0

40000.0

45000.0

50000.0

R’ship(‘000) CPT

Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency

Females, SEC AB, 5 Metro, OEB/SEP

NRS ‘06

5 Metro Comparison for house owners with 5 rooms and above in SEC

AB (Households)

52%

15%

6%

1%

2%

1% 2% 6%

15%

IT Femina - F Womens Era-F Cine Biltz - M Cosmopolitan - M*

Filmfare-M Savvy-M* Society-M Stardust-M

India Today is read by 52% of the total target audience.

Source : NRS 06

5 Metro Comparison for house owners with 4 rooms SEC AB

(Households)

India Today is read by 45% of the total target audience.

45%

16%

4%2%

2%

3%5%

10%

13%

IT Femina - F Womens Era-F Cine Biltz - M Cosmopolitan - M*

Filmfare-M Savvy-M* Society-M Stardust-M

Source : NRS 06

5 Metro Comparison for house owners with 3 rooms in SEC AB

(Households)

India Today is read by 49% of the total target audience.

49%

14%

6%4%

1%

1%3%

9%

13%

IT Femina - F Womens Era-F Cine Biltz - M Cosmopolitan - M*

Filmfare-M Savvy-M* Society-M Stardust-M

Source : NRS 06