TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY · 2020-03-26 · readership profile....

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FINANCIAL Tax Advisors Accounting Bookkeeping SHOPPING New Stores Sales Promotions Deals HOME SERVICES General Contractors HVAC & Plumbers Electricians Interior Designers WELLNESS Massage Chiropractic Naturopathy HEALTH Clinics Doctors & Physio Pharmacies BANKING Borrowing Planning Investing UTILITIES Gas & Power Cable Internet Phone ENTERTAINMENT Movies Concerts Events DENTAL Dentist Orthodontist Dentures FITNESS Gyms Bootcamps Equipment Yoga PETS Vets Supplies Grooming Walkers REAL ESTATE Realtors Mortgages Brokers INSURANCE Life & Auto Home & Travel Health CHILDREN Schools & Tutors Activities Daycare Babysitters FOOD Groceries Markets Restaurants Delivery RECREATION Community Centre Ice Rinks Playgrounds [email protected] | 403-720-0762 TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY C o m m u nity R e sidents S eek C RE D IB L E A N D T R U S T E D B U S I N E S S E S to su pport th eir o n goin g n ee d s

Transcript of TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY · 2020-03-26 · readership profile....

Page 1: TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY · 2020-03-26 · readership profile. TARGETED ONLINE ADVERTISING BY COMMUNITY Are you struggling to create an online presence

FINANCIALTax AdvisorsAccounting

Bookkeeping

SHOPPINGNew Stores

SalesPromotions

Deals

HOME SERVICESGeneral Contractors HVAC & Plumbers

ElectriciansInterior Designers

WELLNESSMassage

ChiropracticNaturopathy

HEALTHClinics

Doctors & PhysioPharmacies

BANKING BorrowingPlanningInvesting

UTILITIESGas & Power

Cable Internet Phone

ENTERTAINMENTMovies

ConcertsEvents

DENTALDentist

OrthodontistDentures

FITNESSGyms

BootcampsEquipment

Yoga

PETS Vets

SuppliesGrooming

Walkers

REAL ESTATERealtors

Mortgages Brokers

INSURANCELife & Auto

Home & TravelHealth

CHILDRENSchools & Tutors

ActivitiesDaycare

Babysitters

FOOD GroceriesMarkets

RestaurantsDelivery

RECREATIONCommunity Centre

Ice RinksPlaygrounds

[email protected] | 403-720-0762

TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY

Community Residents Seek CREDIBLE AND TRUSTED BUSINESSES to support their ongoing needs

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A full service media agency, Great News Media has helped thousands of companies effectively brand, market, and advertise their business, products, and services. Our expertise lies in creating awareness, understanding, and conversion of new customers for your business. Great News Media provides businesses with targeted print advertising campaigns (hyper local community magazines, flyers), digital advertising campaigns (websites, social media, programmatic), video, text, web, branding, and strategy development.

TARGETED AUDIENCE

Advertising in our community newsletter magazines is simple and allows you to manage your budget, optimize your returns, and target your audience by community and demographic readership profile.

TARGETED ONLINE ADVERTISING BY COMMUNITY

Are you struggling to create an online presence for your business? We can help! Online advertising is one of the most effective ways for businesses of all sizes to expand reach and find new customers.

WHO WE ARE

•90% Read their Newsletters, and Value Staying Aware of Community News

•95% of Respondents Believe Community Newsletter Magazines are a Credible Source of Community News

•90% of Respondents Believe Community Newsletter Magazines Strengthen their Connection to the Community

•The Dominant Source for Community News Awareness Remains Community Newsletter Magazines

•There is an Average of 2 readers per household

•There is Implied Trust between Businesses that Advertise in Community Newsletters and Residents

•68% of Community Newsletter Magazine Readers are Female

•Millenial, Gen X, and Baby Boomer readership is evenly distributed

•65% of Respondents are Married or Common Law

•70% of Respondents Own their Homes

•85% of Households have 2 or More Residents

MAGAZINE READERSHIP STATS

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NENW

SW

NW

SW

SE

TC

AL

CIT

CIT

RL

HMHV

PC

PC

EVTNS NS

KC

EM

SM SM

BD

BWNH

TG

TW TWCHR

HP

TPMPT

HP

WH

RF

BLPD

HS

CRH

EC

RKH

UR MCB

SC

SC

RC

DIS

OR

WC

RP

LV

NGP

GL

PBP PBP

BR

PBP HB

KLCKE

CKECKE

ES

ESES

ES

ES

ES

CBSW

CM

WR

RB

DQ

DQ

LB

CH

WD

LG

AC

FV

QL

EVG

MRMR

MR

SB SB

SV

MLMS

MS

MT

PLNB

WC

DR

DRD

CR

ABMAH

MAH

AB

BT

HHBH

EV

SBK

DW

SCA

WSCP

CP

WS

WSWS WS

SCA

SCA

SH

SBHKGGD

GB

HH

MY

SOUTH WEST COMMUNITIESBR BraesideCB Cedarbrae

CKE Chinook Park, Kelvin Grove, Eagle RidgeCM Canyon MeadowsCP Coach Hill, Patterson Heights, Prominence Point DIS Discovery RidgeEC Eau Claire

ESBel Aire, Britannia, Elbow Park, Elboya, Erlton, Parkhill, Mayfair, Rideau, Roxboro, Windsor Park

EVG Evergreen, Evergreen EstatesGB GlenbrookGD GlendaleGL GlamorganHB HaysboroKG Killarney, GlengarryKL KingslandLV Lakeview, Lakeview Village

MCB Mission, Cliff BungalowMR Millrise, Shawnessy, Shawnee SlopesNGP North Glenmore ParkOR OakridgePBP Palliser, Bayview, Pump HillRC Rosscarrock

RKH Richmond, Knob Hill

RP Rutland Park, Lincoln Park, Sarcee & Currie Barracks

SB Somerset, BridlewoodSCA Strathcona, Aspen Woods, Christie Park

SC Altadore, Garrison Woods, River Park, South Calgary

SH Signal Hill, Sienna Hills, Signal RidgeSBH Springbank HillSV SilveradoSW SouthwoodUR Mount RoyalWS West Spring, Cougar RidgeWC Woodlands, Woodbine

NORTH WEST COMMUNITIESAL Arbour LakeBT Banff TrailBD BeddingtonBW BrentwoodCHR Cambrian Heights, RosemontCIT Citadel, Hawkwood

CRH Crescent Heights EM EdgemontEVT EvanstonHM HamptonsHV Hidden Valley, Hanson RanchHS Hillhurst, SunnysideHP Highland Park, Highwood

HHBH Hounsfield Heights, Briar HillHH Huntington HillsKC Kincora

MTP Mount PleasantMY MontgomeryNH North HavenNS Nolan Hill, Sage HillPC Panorama Hills, Country HillsPD ParkdaleRL RanchlandsSM Sandstone, MacEwanTG Thorncliffe, GreenviewTC TuscanyTP Tuxedo ParkTW Charleswood, Collingwood, Foothill EstatesWH West Hillhurst

SOUTH EAST COMMUNITIESAB Auburn Bay, SetonAC AcadiaCH ChaparralCR CranstonDQ Douglasdale, Douglas Glen, Quarry Park

DRD Deer RidgeDR Deer RunFV FairviewLB Lake Bonavista, Bonavista DownsLG Legacy

MAH Mahogany, CopperfieldML McKenzie Lake, Mountain ParkMS Midnapore, SundanceMT McKenzie TowneNB New BrightonPL ParklandQL Queensland, Diamond CoveRB Riverbend WD WaldenWR Willow Park, Maple Ridge

NEARBY CALGARY COMMUNITIESDW DeWinton, Heritage Pointe, Artesia

EV Elbow Valley, Bragg Creek

SBK Springbank

NORTH EAST COMMUNITIESBL Bridgeland

RF Renfrew

MAP OF OUR 88 COMMUNITY MAGAZINES

Our 88 magazines are delivered

monthly to these Calgary and area

communities

Reaching 22% more households than

“Consumers Choice” (flyers), our community magazines qualify for “Total Points of Call”

(all households) delivery with Canada Post.

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COLOUR OPTIONS

FULL PAGE

1/2 PAGE

1/4 PAGE

1/8 PAGE

Spot Colour +$50 +$40 +$30 +$20

Full Colour +$100 +$90 +$80 +$70

DISCOUNTS

10% OFF for Booking 3 Insertions 15% OFF for Booking 6 Insertions 20% OFF for Booking 12 Insertions 30% OFF for 100,000+ Households 35% OFF for all 390,000 Households

EXTRAS

+10% Specific Location Fee +15% To Bleed Your Ad to Paper Edge +20% Back Cover Fee $75 Per Hour Design Fee

*All sales are final. | Prices do not include GST. | Discounts do not apply to classifieds or additional costs for colour.

SOUTHWEST COMMUNITY MAGAZINES

The Elbow SceneBel Aire, Britannia, Elbow Park, Elboya, Erlton, Parkhill, Mayfair, Rideau, Roxboro, Windsor Park

ES 8,000

$555 $320 $210 $135 $90 $55The Source (Marda Loop) Altadore, Garrison Woods, River Park,South Calgary SC 8,000

Your Somerset Bridlewood Somerset, Bridlewood SB 7,900

Your Evergreen Evergreen, Evergreen Estates EVG 7,300

$490 $285 $185 $120 $85 $50

Your Millrise Shawnessy Millrise, Shawnessy, Shawnee Slopes MR 6,800

The Gazette Strathcona, Aspen Woods, Christie Park SCA 6,800

Your Woodcreek Chronicle Woodlands, Woodbine WC 6,700

Your West Springs, Cougar Ridge West Springs, Cougar Ridge WS 6,100

Your Signal Hill Signal Hill, Sienna Hills, Signal Ridge SH 6,000

The Mission Statement Cliff Bungalow, Mission MCB 5,500

Your Killarney Glengarry Killarney, Glengarry KG 5,100

Your Eau Claire Eau Claire EC 4,900

$425 $245 $160 $105 $80 $47

The Uptown Royal Mount Royal UR 4,800

Your Springbank Hill Springbank Hill SBH 3,900

The Post Rutland Park, Lincoln Park, Sarcee Meadows, Currie RP 3,900

Your Haysboro Horn Haysboro HB 3,800

The Review Richmond, Knob Hill RKH 3,600

Canyon Meadows Chronicle Canyon Meadows CM 3,400

$370 $215 $140 $100 $75 $43

Focus on Glamorgan Glamorgan GL 3,300

Your Glenbrook Globe Glenbrook GB 3,300

The Broadcaster Coach Hill, Patterson Heights, Prominence Point CP 3,300

North Glenmore Park Connector North Glenmore Park NGP 3,300

Your Lakeview Lakeview, Lakeview Village LV 3,200

PBP Matters Palliser, Bayview, Pump Hill PBP 3,100

CKE News Chinook Park, Kelvin Grove, Eagle Ridge CKE 3,000

Southwood Connects.ca Southwood SW 2,900

Your Kingsland Post Kingsland KL 2,800

Your Silverado Edge Silverado SV 2,600

Your Oakridge Echo Oakridge OR 2,500

The Ridge Review Discovery Ridge DIS 2,400

Braeside Bulletin Braeside BR 2,400

myCedarbrae Cedarbrae CB 2,400

Your Rosscarrock Rosscarrock RC 2,300

Glendale Thumper Glendale, Glendale Meadows GD 1,600 $305 $175 $115 $85 $65 $39

PUBLICATION NAME COMMUNITIES SERVED MAP HOUSE HOLDS

FULL PAGE

1/2 PAGE

1/4 PAGE

1/8 PAGE

CLASSIFIED

DISP TEXT

COMMUNITY NEWSLETTER MAGAZINES ADVERTISING RATES BY PUBLICATION

PRICES LISTED ARE PER MAGAZINE, PER MONTH

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PUBLICATION NAME COMMUNITIES SERVED MAP HOUSE HOLDS

FULL PAGE

1/2 PAGE

1/4 PAGE

1/8 PAGE

CLASSIFIED

DISP TEXT

COMMUNITY NEWSLETTER MAGAZINES ADVERTISING RATES BY PUBLICATION

SOUTHEAST COMMUNITY MAGAZINESSoutheast Life Mahogany, Copperfield MAH 8,800

$555 $320 $210 $135 $90 $55Your McKenzie Towne McKenzie Towne MT 7,500Cranversations Cranston CR 6,900

$490 $285 $185 $120 $85 $50

Mid-Sun Messages Midnapore, Sundance MS 6,500Down by the Bay Auburn Bay, Seton AB 6,400Lake Bonavista Bugle Lake Bonavista, Bonavista Downs LB 5,600Hello Acadia Acadia AC 5,600Your Douglas Quarry Douglasdale, Douglas Glen, Quarry Park DQ 5,500The McKenzie Lake Gazette McKenzie Lake, Mountain Park ML 5,200Your Chaparral TrailBlazer Chaparral CH 4,600

$425 $245 $160 $105 $80 $47The Riverbend Review Riverbend RB 4,400Your Willow Park Maple Ridge Willow Park, Maple Ridge WR 4,200Your New Brighton Buzz New Brighton NB 3,800The Deer Ridge Journal Deer Ridge DRD 3,600Your Deer Run Villager Deer Run DR 3,400

$370 $215 $140 $100 $75 $43Our Legacy Legacy LG 3,100Parkland News Parkland PL 3,000Queensland Diamond Cove Crier Queensland, Diamond Cove QL 2,800Fairview in Focus Fairview FV 2,400Walden Life Walden WD 1,900 $305 $175 $115 $85 $60 $39

PRICES LISTED ARE PER MAGAZINE, PER MONTH

NORTHEAST COMMUNITY MAGAZINESBridgeland Bridgeland, Riverside BL 5,600 $490 $285 $185 $120 $85 $50Renfrew Reflections Renfrew RF 3,400 $370 $215 $140 $100 $75 $43

PRICES LISTED ARE PER MAGAZINE, PER MONTH

NEARBY COMMUNITY MAGAZINESYour DeWinton DeWinton, Heritage Pointe DW 3,700 $425 $245 $160 $105 $80 $47Your Elbow Valley View Elbow Valley, Bragg Creek EV 3,000

$370 $215 $140 $100 $75 $43Your Springbank Springbank SBK 2,600

PRICES LISTED ARE PER MAGAZINE, PER MONTH

NORTHWEST COMMUNITY MAGAZINESYour Panorama Country Hills Panorama Hills, Country Hills PC 10,000 $620 $360 $235 $150 $100 $60Hillhurst Sunnyside Voice Hillhurst, Sunnyside HS 7,500 $555 $320 $210 $135 $90 $55Thorncliffe Greenview Horizon Thorncliffe, Greenview TG 7,200

$490 $285 $185 $120 $85 $50

Your Citadel Hawkwood Citadel, Hawkwood CIT 7,100Your Tuscany Tuscany TC 6,700Inside Edgemont Edgemont EM 6,000Huntington Hills Honker Huntington Hills HH 5,800Your Evanston Evanston EVT 5,600The Crescent View Crescent Heights CRH 5,400Your Beddington Banner Beddington BD 4,800

$425 $245 $160 $105 $80 $47

Your Arbour Lake Arbour Lake AL 4,700Your Nolan Hill Sage Hill Nolan Hill, Sage Hill NS 4,600Your Brentwood Bugle Brentwood BW 4,500Your Sandstone MacEwan Sandstone, MacEwan SM 4,500Your Highland Park Highwood Highland Park, Highwood HP 4,200Hidden Valley Hanson Ranch Hidden Valley, Hanson Ranch HV 3,900Mount Pleasant Pulse Mount Pleasant MTP 3,800Your West Hillhurst Warbler West Hillhurst WH 3,700Triwood Trumpet Charleswood, Collingwood, Foothill Estates TW 3,400

$370 $215 $140 $100 $75 $43

The Ranchlands Roundup Ranchlands RL 3,400Tuxedo Park Gazette Tuxedo Park TP 3,400Montgomery Messenger Montgomery MY 2,900Kincora News Kincora KC 2,700Your Hamptons Hamptons HM 2,500Your Banff Trail Howler Banff Trail BT 2,100Cambrian Heights Rosemont Chronicle Cambrian Heights, Rosemont CHR 2,000Hounsfield Heights Briar Hill Beacon Hounsfield Heights, Briar Hill HHBH 1,800

$305 $175 $115 $85 $65 $39Your North Haven North Haven NH 1,600Your Parkdale Parkdale PD 1,100

PRICES LISTED ARE PER MAGAZINE, PER MONTH

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1/2 HORIZONTAL + BLEED

FINAL SIZE 6.875 in x 4 in

SAFE AREA 6.375 in x 3.5 in

BLEED AREA7.125 in x 4.25 in

1/2 VERTICAL + BLEED

FINAL SIZE 3.35 x 8.25 in

SAFE AREA 2.5 x 7.42 in

BLEED AREA3.6 x 8.5

FULL PAGE + BLEED

FINAL SIZE 6.875 in x 8.25 in

SAFE AREA 6.375 in x 7.75 in

BLEED AREA7.125 in x 8.5 in

1/2 PAGE HORIZONTAL

FINAL SIZE 6 in x 3.625 in

SAFE AREA 5.5 in x 3.125 in

1/2 PAGE VERTICAL

FINAL SIZE 2.875 in x 7.5 in

SAFE AREA 2.375 in x 7 in

FULL PAGE

FINAL SIZE 6 in x 7.5 in

SAFE AREA 5.5 in x 7 in

1/4 PAGE VERTICAL

FINAL SIZE 2.875 in x 3.625 in

SAFE AREA 2.375 in x 3.125 in

1/8 PAGE HORIZONTAL

FINAL SIZE 2.875 in x 1.69 in

SAFE AREA 2.375 in x 1.19 in

1/4 PAGE HORIZONTAL

FINAL SIZE 6 in x 1.69 in

SAFE AREA 5.5 in x 1.19 in

BUSINESS CLASSIFIED EXAMPLE

YOUR HEADER HERE: A brief description of your business and/or services. Classifieds are max 50 words. Make sure to include your contact information. Please do not use bolding, italics, capitals, or ampersands in the body of the ad. If you have any questions, please email [email protected] or call 403-720-0762

DISPLAY CLASSIFIEDS

FINAL SIZE 2.52 in x 1.1 in

SAFE AREA 2.2 in x .75 in

PRINT ADVERTISING SPECIFICATIONSAD SIZES + PRINTING SPECS

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Bleed Area:The excess area of the ad or insert that “bleeds” off the page. It must exceed the final size to ensure artwork is the required paper size for customer supplied inserts.

Trim Area/Final Size:Real size of the ad (for non-bleed), or where the page/insert itself will be folded/cut. We kindly ask that you leave plenty of room on the inside margin all around.

Safe Area:Area containing your text and image elements. We ask that you leave at least a quarter inch of inside margin all around, to ensure all your graphics will be seen and don’t get cut off.

PRINT TERMINOLOGY

Description:

All inserts are full page,

double-sided, and folded

into the centre of our

newsletters. Only one

insert per newsletter

is allowed.

Note:

Great News Media

reserves the right to

reject customer-supplied

inserts if they have been

folded, are not designed

to spec, or have been

printed on paper that

won’t run through our

machines.

Great News Media

requires that a digital

and a printed sample be

provided in advance of

our production deadline.

Call 403-720-0762

for pricing

LEGAL SIZE INSERTS

BLEED AREA14.75 in x 9.25 in

TRIM AREA 13.75 in x 8.25 in

SAFE AREA 12.75 in x 7.25 in

FINAL FOLD SIZE 6.875 in x 8.25 in

LETTER SIZE INSERTS

BLEED AREA12 in x 9.25 in

TRIM AREA 10.75 in x 8.25 in

SAFE AREA 9.75 in x 7.25 in

FINAL FOLD SIZE 6.875 in x 8.25 in

FLYER INSERT SPECIFICATIONS SIZES + PRINTING SPECS

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•The customer is responsible for providing written email notification to Great News Media for any booking changes, ad changes, or cancellations to the scheduled advertising copy at least 30 days prior to the publication date, otherwise Great News Media reserves the right to run booked advertising as is. Phone calls or voicemails will not be accepted as confirmation for cancellations.

•Great News Media reserves the right to run previous ads if we do not receive ad changes from the customer at least 30 days before the publication date. In the event that this happens, we will choose the most appropriate previously ran ad for the current booking (for example, we would choose a more generic ad if possible).

•Great News Media reserves the right to place advertisements in any location within the magazine, unless otherwise specified by the customer. Specific locations and prime locations are subject to availability, and are not guaranteed unless paid for.

•For all advertising that is cancelled once the work has been completed such as account set-up, quote, booking, ad design, ad proof a minimum cancellation fee of $35.00 will apply.

•Great News Media Community Newsletter Magazines reserves the right to run booked advertising as is, in the event of failure to provide approval of the proof copy within 24 hours of receipt of the proof copy. All other companies under Great News Media must have proofs approved by email before work can begin.

•Great News Media does not guarantee specific delivery dates.

•Great News Media is not responsible for late deliveries caused by service disruptions at Canada Post.

•In the event of paper supply disruptions, shortages, and/or price increases, Great News Media reserves the right to substitute other paper products to manufacture its magazines.

•Visa/MasterCard accepted. If paying by cheque, a valid credit card must be on file and will be used if payment is not received within 30 days of invoice date.

•$25.00 NSF Fee will be charged for any NSF cheques.

•Prices do not include GST. Prices are subject to change. All sales are final.

•Discounts do not apply to business classifieds, spot colour or full colour options.

•Due to variations with paper type and other factors, Great News Media does not guarantee that printed ad colors will match ad proof colours.

•If errors, omissions, or colour variations occur in your print advertising, we will provide a discount on future advertising bookings (on a per case basis).

•The Editorial Department reserves the right to edit submissions for content, length, grammar, and spelling mistakes.

•Early termination of any written agreement must be made in writing 30 days prior to the publication date and will be subject to a fee equal to the dollar amount of the difference between the discount that is applicable to the actual advertising term vs. the discount received for the booking.

PRINTING PROCESSSheet Offset

BINDING METHOD Saddle Stitched

LINE SCREEN 175 lpi

MAX DENSITY 4 colour: 290%

PRINT SPECS All colours must be CMYK Process, no RGB, no spot inks. All transparencies must be flattened.All fonts must be outlined and/or embedded.All images must be at least 300 dpi

APPROVED FILE TYPESAll ad materials must be a minimum resolution of 300 dpi or higher, in one of the following formats:

PDF | JPG | TIFF | EPS | PSD

ADVERTISING DEADLINESPlease note that both our advertising and editorial submission deadlines are always the 1st of the previous month (e.g. July 1st for an August issue). Any content provided after this date cannot be guaranteed space.

DIGITAL FILE SUBMISSIONSPlease submit print ready advertising files via email if they are smaller than 8 megabytes. For larger files or for ad design services, please contact one of our sales representatives at 403-720-0762 or e-mail [email protected]

TERMS AND CONDITIONS