Target Point - Media Portfolio 2014

Inspired Mediafor Inspired Campaings

Since 2003, Target Point has developed Innovative Media Solutions, always focused on our client’s target audience. Our wide array of media solutions include: State-of-the-Art Outdoor Media in premium locations, Strategic Group-Specific Media for the Healthcare

Industry, Retail Interactive Media and much more.

“We are not the largest media company. Target Point is a boutique Out-Of-Home media company, with the best and original digital Structures, unique landmarks and targeted-focused media, to reach your target with the most successfully combination: An

Inspired message through an Inspired media”

Daniel RamyCo-founder & Media Manager

Target Point | Media Portfolio | 5

Index

Outdoor Media DigitalPoint El Faro Las Américas Hiram Bithorn Piñero

MeshPoint & Traditional Billboards Hiram Bithorn Billboard Plaza del Mercado Santurce Torre Municipal Hato Rey

SuperLetters Metro Area Montehiedra South Area

TransitPoint Old San Juan Condado Río Piedras

Healthcare Industry Media Poster Point TV Point iPoint

Retail Interactive Experience On-Shelf Interactive End-of-Shelf Interactive Self Standing Kiosks

Outdoor Media Digital Point


El Faro de Las Américas

10

N

Width: 400 pixels

Height: 640 pixels

Resolution: 72 pixels/inch

File Format: JPEG (.jpeg / .jpg)

Color Mode: RGB

400PX

640P

X

Digital Production Specification

12Location


Highlights

A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico.Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.

. Side: Outbound [San Juan - Caguas]

� Type: Digital billboard

D Daily Traffic (AADT): 270,000 (Source: DTOP 2008)

Ý Location: Las Americas Expressway – Km. 3.20

& Best Resolution & Location in the City

C The highest traffic area in all Puerto Rico


N

Width: 400 pixels

Height: 640 pixels



Color Mode: RGB

400PX

640P

X

Digital Production Specification:

14Location

. Side: Inbound [Caguas - San Juan]



Ý Location: Las Americas Expressway – Km. 3.20

& Best Resolution & Location in the City

C The highest traffic area in all Puerto Rico

A unique piece of art with two High-Resolution Screens raised in the highest traffic area in all Puerto Rico.Located in the heart of Las Americas Expressway, this space delivers an unavoidable messages ensuring the maximum advertising impact.


Highlights


Hiram Bithorn F.D.Roosevelt Ave.

16

N

Width: 288 pixels

Height: 384 pixels



Color Mode: RGB

288PX

384P

X


18Location




Ý Location: Intersection Roosevelt Avenue & Las Americas Avenue, Hiram Bithorn main Entrance.

& The Hottest Intersection in Metro Area

C Best Resolution & Location in the City

It is positioned in the most iconic intersection in Metro Area: Plaza Las Americas & Hiram Bithorn. The entrance of the largest shopping mall in Puerto Rico and the Caribbean, and the Hiram Bithorn’s main entrance, home of the most important sport events in the island. This iconic structure is an unavoidable message for more than 60,000 people daily.

Highlights


N

AirportCarolina areaAuxilio Mutuo HospitalCento Medico HospitalPR-52 ExpresswayUniversidad de Puerto Rico

Martines Nadal Ave.San Patricio Ave.Retailes storeSan Patricio Shopping Center

Width: 288 pixels

Height: 384 pixels



Color Mode: RGB

288PX

384P

X


20Location

Piñero Ave.

. Side: Inbound [Guaynabo - Carolina]

� Type: Vertical Digital billboard


Ý Location: Jesús T. Piñero Avenue (Central Avenue)

C Most Crowded Avenue in Metro Area

A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.

Highlights


N

AirportCarolina areaAuxilio Mutuo HospitalCento Medico HospitalPR-52 ExpresswayUniversidad de Puerto Rico

Martines Nadal Ave.San Patricio Ave.Retailes storeSan Patricio Shopping Center

Width: 288 pixels

Height: 384 pixels



Color Mode: RGB

288PX

384P

X


22Location

Piñero Ave.

. Side: Outbound [Carolina - Guaynabo]

� Type: Vertical Digital billboard


Ý Location:Jesús T. Piñero Avenue (Central Avenue)

C Most Crowded Avenue in Metro Area

A Doubled-Sided Vertical Digital Structure located in one of the most crowded avenues in Metro Area. Close to: Airport, Hospitals, Universities. Reaching more than 60,000 people with a one of a kind fully diversity demographics.

Highlights


Outdoor Media Mesh Point &

Traditional Billboard

Outdoor Advertising is getting tougher to ignore as it branches out beyond the old-fashioned Billboard. As advertisers find it harder to reach customers through television and radio, the increasing array of Out-of-Home is looking more attractive.

Wall Street Journal


N

Width: 48 feet

Height: 14 feet

Resolution: minimum 300 dpi


Atrwork: Be supplied as a High Res

PDF to visual size plus 6 inches bleed

Color Mode: CMYK

Scale: 1/10th


48 ft.14 ft

.

26Location

Hiram Bithorn Billboard

� Type: Traditional fixed billboard

. Side: Inbound (San Juan to Caguas)

. Side: Outbound (Caguas to San Juan)


Ý Location: Las Americas Expressway. Hiram Bithorn’s Parking

. Size: 14’H x 48’W

C 2D and 3D production available (Including pole)

Located in the Hiram Bithorn’s Parking, this iconic Billboard is perfect for High Impact Campaigns with the exclusive use of your Side

Highlights


Plaza del Mercado Santruce


Width: 103 feet

Height: 9 feet



Atrwork: Be supplied as a High Res

PDF to visual size plus 6 inches bleed

Color Mode: CMYK

Scale: 1/10th

N


103 ft.9 ft.

30Location

Plaza del Mercado Santurce I

� Type: Mesh Outdoor Media

D Monthly Traffic: 240,000 (people spend more than 2 hours in the area)

Ý Location: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St.

. Size: 10’H x 103’W

C Features: Illuminated, 25 degrees angle.

The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.

Highlights


Width: 30 feet

Height: 10 feet



Atrwork: Be supplied as a High Res PDF

to visual size plus 6 inches bleed

Color Mode: CMYK

Scale: 1/10th

N


30 ft.10 ft

.

32Location

Plaza del Mercado Santurce II

� Type: Billboard

D Monthly Traffic: 240,000 (people spend more than 2 hours in the area)

Ý Location: Prime property in “Plaza del Mercado Santurce”, Dos Hermanos St.

. Size: 10’H x 30’W

C Features: Illuminated.

Highlights

The Plaza del Mercado de Santurce has been active for almost a century; as always, the market stocks fresh farmland produce and provisions, a delight for housewives to chefs alike. At noon and in the evenings, quaint restaurants and cantinas with “al fresco” sitting surrounding the Plaza have become popular with the buttoned-up and the bohemian crowds.


Torre Municipal Coliseo de Puerto Rico

34

Width: 100 feet

Height: 100 feet





Color Mode: CMYK

Scale: 1/10th

N


100 ft.

100

ft.


36Location

. Type: Mesh Outdoor Media


. Size: 100’H x 100’W

Ý Location: 16 floors building in Prime location in Hato Rey.

ÝNorth: Arterial B Avenue & Coliseo de Puerto Rico South: Chardon Avenue

C Features: Illuminated.

A giant 100’x 100’ Mesh located in the Heart of “La Milla de Oro” in Hato Rey, close to the “Coliseo de Puerto Rico”. The arena was ranked 8th on the “Top 50 Arena Venues” of the world and second of the West Hemisphere in worldwide ticket sales by Pollstar Magazine.

Highlights



Outdoor Media Super Letters


Metro Area

40

Metro Area


N


Every project is unique. Feel free to call us to help you create the New Landmark with your brand!

42Location

Parcel A

� Type: Giant Outdoor Media


Ý Location: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6

. Total Size: Parcel A: 950’ x 1200’

& Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area

C Viewing Distance 1.43 miles 90 seconds of visual impact at 50mph

Hollywood Style property in Metro Area. Perfect to create a Landmark in Puerto Rico with your Brand!

Highlights


N



44Location

Parcel B



Ý Location: Premium mountain located in the former Municipal Landfill in PR-22 Km. 2.6

. Total Size: Parcel B: 500’x 800’

& Perfect to create a new Landmark In Puerto Rico. Hollywood Style property in metro area

C Viewing Distance 1.43 miles 90 seconds of visual impact at 50mph


Highlights


N

Montehiedra

Caguas



46Location

Montehiedra Area



Ý Location: Mountain in prime location PR 52 Expressway Caguas to San Juan

& Perfect to create a new Landmark In Puerto Rico

C Viewing Distance 0.70 miles Viewing Time 40sec @ 55 MPH


Highlights


N

Ponce



48Location

South AreaHollywood Style property in South Area. Perfect to create a Landmark in Puerto Rico with your Brand!



Ý Location: A mountain in prime location PR 52 Expressway Juana Diaz

. Total Size: Parcel 350` W x 50`H

& Perfect to create a new Landmark In Puerto Rico Hollywood Style property in PR‐52 (San Juan to Ponce)

C Viewing Distance 2.43 miles

Highlights


Outdoor Media Transit Point


N

Width: 180 inch

Height: 24 Iinch





Color Mode: CMYK

Scale: 1/10th


52Location

Old San JuanTrolleys deliver your marketing message to the people close to the point of purchase and at a time and place where they can act on what they see.

� Type: Mobile Advertising in Trolleys

. Size: 180’’ x 24’’

D 2 Routes in Old San Juan (4 Trolleys):

Ý Trolleys are circulating many times a day, through the most important streets of Old San Juan.

Highlights


N


Width: 180 inch

Height: 24 Iinch





Color Mode: CMYK

Scale: 1/10th

54Location

Condado

� Type: Mobile Advertising in Trolleys

. Size: 180’’ x 24’’

D 1 Route in Condado Area: Ashford Avenue, “Calle Loiza”, “Placita de Santuce”

Trolleys provide a high impact visual reminder to your customers, your company and it’s offerings.

Highlights


N


Width: 180 inch

Height: 24 Iinch





Color Mode: CMYK

Scale: 1/10th

56Location

Río Piedras

� Type: Mobile Advertising in Trolleys Monthly Traffic:

. Size: 180’’ x 24’’

D 3 Routes in Rîo Piedras Areas: Hills Brother, Las Margaritas & Buen Consejo – Venezuela

By isolating your target market and using Trolleys that circulate in hard to reach areas, there will be very little waste on your advertising dollar.

Highlights


Healthcare Industry Media

Many advertisers are looking for more creative or efficient alternatives to traditional media.

The Campaigns with better results are focused in specific targeted groups and not necessary to mass consumers.

Our media solutions helps patient and healthcare professionals make informed health decisions by providing relevant information at waiting rooms.


Poster Frames strategically located in doctor’s waiting rooms, impacting more than 1,000 patients monthly per waiting room. Segmentation available by medical specialty, gender, age & geographical area will bring you more efficient campaign and less investment waste.

Poster Point


Segmentation Advantages

Segmentation: is a subgroup of peoplesharing one or more characteristics thar cause them to have similar product needs.

Traditional Media TargetPoint

62

Clutter-free enviormentMedical area impel trust

The Enviorment

Captive audienceMore than one hour in waitng rooms

Similar characteristicsPatient with information needsImpact patients and physicians

The Audience


Cardiology 94 90,240Dermatology 28 26,880Endocrinology 28 26,880Family Practice 51 48,960Gastroenterology 22 21,120General Practice 281 269,760Internal Medicine 93 89,280Labs 36 34,560Neurology 24 23,040Obstetrics/Gynecology 96 92,160Pediatrics 109 104,640Physical Med/Rehab 9 8,640Pneumology 12 11,520Psychiatry 20 19,200Radiology 35 33,600Urology 12 11,520Others 55 52,800

Physicians by Specialty Waiting Rooms Monthly Audience

Aluminum Frames - -

More than 1,000 waiting rooms - -

Major medical specialties - -

Segmentation advantages - -

100% print area for customer graphics -

Guaranteed in the 1st. Position in the room -

Non-Reflective Flexi glass -

Target-by-Demand -

Brochure holder add-in available -

Two sizes available (22x28 & 22x36) -

Custom Acrylic Brochure accessory -

Poster Point Target Others

Poster Point Network

Competitive Advantages

64

Poster Point

Highlights � Type: Indoor media in Physician’s waiting areas (Poster Frames Strategically located).

ÝNetwork: Over 1,000 waiting rooms in mayor medical specialties.

� FDA Regulations Compliance for Prescription drugs

D Demographic Segmentation Advantages

D Captive Audience

D More than one hour in waiting rooms

D Audience with common information needs

C Cutler‐free environment and segmentation advantages.

C Media Study: Awareness 58%. Impact 80%

(Source: Non‐traditional Media Study 2009. The Marketing Center. www.oaapr.com)


Width: 22 inchHeight: 28 inchResolution: minimum 300 dpiFile Format: JPEG (.jpeg / .jpg), PDFAtrwork: Be supplied as a High Res to visual size plus 2 inches bleedColor Mode: CMYKScale: 1/10th

22 in

28 in

22 in

28 in

19 1

/2 in

4 3/8 in 17 3/4 in

8 1/

2 in

22 in

19 1

/2 in

4 3/8 in

8 1/

2 in


66

Poster Point

Brochure Refill Service

Additional Services

Patients Presentations

Product SamplingProfessional Sales Representative


Flat TV Screens located in waiting room of hospitals that will impact your target audience with videos, animations, presentations, all updated though the internet. Post ads in different areas of the screen: Banners, Side flash or full screen.

reaches a monthly audience of more than people

TV Point90,000

68

TV Point NetworkHOARE HOSPITALSanturce [7 Locations]

1. Emergency - 37”2. Adults Clinic – 42”3. Pharmacy – 37”4. Laboratory – 32”5. Pediatrics – 37”6. X-Rays – 32”7. Medical Record – 42”

CDT RIO PIEDRASRio Piedras [5 Locations]

1. Emergency - 37”2. Adults Clinic – 37”3. Pharmacy – 32”4. Laboratory – 32”5. Pediatrics – 42”

MUNICIPAL HOSPITALCentro Medico [4 Locations]

1. Lobby # 1 - 32”2. Lobby # 2 – 32”3. Emergency Adults – 37” 4. Adult Clinic – 37”

Resolution: 1024x7681 Local networks programming to keep the attention of the audience with favorites TV Shows.2 News update hourly3 Advertising scrolling messages4 Weather and time5 Health clip


70

Highlights � Type: Indoor Media Advertising Network in hospital’s waiting rooms

Ý 16 waiting rooms network in METRO AREA hospitals

D Reach: 90,000 monthly audience

D Highly traffic waiting rooms

D Captive audience

D Waiting more than one hour

C Flat screen TVs in waiting rooms of hospitals.

C Digital Advertising updated through Internet.

C Banners, Clips or Full‐screen advertising.

C Media Study: Awareness 43%. Impact 80%

(Source: Non‐traditional Media Study 2009. The Marketing Center. www.oaapr.com)

Digital Signage in hospitals - -

Plasma display in waiting rooms - -

Advetise on diffrent areas of the screen - -

Remote content management -

Live broadcasting -

elnuevodia.com news updated hourly -

TV Point Target Others Competitive Advantages


iPoint

Kiosk with touch screen system. Fully customizable interactive experience. With iPoint you can create a connection between your product and the

consumer.

72

You can design your oun iPoint experience. Structure, color, programing and features.

74

iPoint

Highlights � Type: Indoor Interactive Media

. iPoint creates an special connection with your brand!

D Demographics and traffic reports

C Fully customizable Interactive Kiosk (Structure, colors, wrapping, programming and features).

C Can be placed in mayor public spaces.

C Kiosk with touch‐screen system

C Custom‐made interactive experience

C Perfect to educational programs

C Invites to Play & Learn at the same time

C State‐of –the‐art technology


Retail Interactive Experience


Interactive Is All Around

The Shelf Enhance

Touch screen kiosks are truly a fantastic feature to any type of business. It not only shows that businesses are keeping up with the growing trends in technology and modern society, but it also shows the innovation a company has in providing new and exciting ways for customers to shop.As a very user friendly device, touch screen kiosks allow businesses to reach out to their target market with a message. The touch screen interface allows users to navigate around the system simply by touching icons or links via the screen, with the right software interface. People don’t have to have computer experience and can easily move around the system to find products and services that they need without the assistance of staff members.

On-Shelf InteractiveEnd-of-Shelf Interactive Self Standing Kiosks

Touch Screen

Motion Detector

Thermal Printer

Lighting

Sounds

Artwork Replacement

78

Capture New CustomersThe TargetPoint proposal is to develop a custom-made interactive retail solution to enhance the current shelf & to deliver a consumer experience:

� Wow! Factor � Educate consumers about different product features � Capture New Customers � Strengthing the Brand � Increasing Customer Loyalty � Incresing the Transaction Average and Total Sales Volume

Get away from the crowdThe merging of marketing strategies with cutting-edge technology is a key tool to attract customers and engage them in a process that rewards their senses while they perform typical retail activities in a non-traditional manner.

Eye CatchingOne of the most commonly asked questions in a superstore is “Where is it?”. With huge stores and their enormus product variety, consumers are confused about where to find things, even if they know exactly what they want.That’s why maximing the shelf will:

� Focus on incremental sales volume � Increasing Transaction Average � Promotions and Coupon Tickets � Eye Catching (Lighting and Sound)


...your target is waiting

Target Point - Media Portfolio 2014

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