Target Audience Research Objective 1DISTRIBUTION, EXHIBITION & CONSUMPTION

Katie Ranns

Distribution

The Iron Petticoat

Made In Britain

Dealers

The Guinea-Pig

Carlton Video

The station is owned and operated by ITV plc under the licensee of ITV Broadcasting Limited. Carlton has been branded on air as 'ITV1' since 28 October 2002, and as 'ITV' since 14 January 2013.

Artificial Eye

Fish Tank

The Beat That My Heart Skipped

Love Like Poison

Artificial Eye is a British film distributor, specialising in foreign-language and art house films for cinema and home entertainment

Many of the distributers of social realism films are non profit companies and organisations that care little for profit and more on the aesthetics of the film. Their purpose is to spread the artistry of film

British Film Institute (BFI) is a charitable organisation set up to encourage the development of the arts of film, television and the moving image throughout the UK.BFI

Kes

Above Us The Earth Get Carter Under The Skin

Promotion and Publicity

“ASTONISHING” “Electrifying Performance” – terminology not typically used for ‘Blockbuster’ films; aiming for sophisticated audiences open to different views/opinions and are not easily offended – the nazi symbal tattoo. Blurred and colourless background indicates that the main focus is in fact the character and not his story/location, grey suggests a serious tone.

Lots of tone and colour as well as characters which indicate a hectic storyline. These advertisements would be seen on YouTube, in advert breaks, on buses, in gossip magazines – shows that it is high budget.

There are many reviews and critical responses on the poster which suggests that various respected critics enjoyed this film and saw it as something intelligent, artistic and inspirational rather than another ‘blockbuster’. The girl is very serious and not a lot can be said about the story line and/or character, her features are quite serious which imply a serious plot. It also says at “selected cinemas” meaning that it may not be for mainstream audiences. This advert may not be seen on a bus or tv advert but probably in a film critics magazine.

Advertisement

Films targeted for mainstream consumers would have themselves advertised inside a gossip magazine, or on every advert break in a program, they’d be seen on buses and on large billboards etc. They can do this because they have a much larger budget than most social realism films and their target is anyone they can attract because of their popular features/a list stars/plot.

Empire is also a major multiplex cinema company and shows adverts and films that put the most ‘bums on seats’. Companies such as Empire care little for the artistry of film but more on how they can make money from it.

The advertisement of a social realism film is much different in the sense that although they have a much smaller advertising budget, they have a particular audience demographic who would appreciate the aesthetics of the film much more than a mainstream audience. These audiences tend to be, in some way, more sophisticated so would not be looking in gossip magazines nor watching mainstream television programs. Sight and Sound magazine is a respected article funded by the BFI so those who are a fan of BFI may begin reading Sight and Sound, then they may subscribe to a magazine/website of this type to keep up to date about any new ‘sophisticated’ film releases.

Register/Lexis/Syntax

When advertising for a movie, the syntax used when advertising/reviewing can greatly define the type of film.

Generally, if the terminology is quite simplistic and describes more on what happens in the film rather than the meanings in it, it usually signifies that the film has little depth and may be simple so every audience has the capability to understand it.

Social realism advertising mostly involve a lot of media terms and phrases as the audience viewing them has a better understanding of these terms than most. There are usually awards/nominations on posters/dvd covers to signify that their effort was recognised by respected critics and audiences.

Exhibition and ConsumptionArnolfini

At the heart of Bristol’s harbour side, Arnolfini is one of Europe’s leading centres for the contemporary arts, presenting innovative, experimental work in the visual arts, performance, dance, film, music and events, accompanied by a programme of educational activities.

Arnolfini’s official web page is not clustered with colour and pictures but is simple and elegant. The white wash background indicates that their work has slight serious tone and works towards a sense of ‘perfection’ – maybe through the use of art they may be able to make the world a better place.

The exhibitions in which Arnolfini present are all free and some contain multicultural references. Audiences of Arnolfini may be interested with expanding their own mind through the use of art and its ability to change the world. The elegance and sophistication of Arnolfini’s self-presentation and film exhibitions suggest that the audience they’re trying to reach are also that.

Picturehouse

Picturehouse Cinemas is a network of art house cinemas in the United Kingdom.

Picturehouse cares for the film industry and does it in quite an elegant manner if you look at their webpage and/or go to one of their cinema houses. Picturehouse contains a mixture of both mainstream and social realism performances. By screening a very popular ‘blockbuster’ they would attract a substantially large audience and so, by also supporting small films, this large audience may become intrigued by the realism films and would successfully gather a new audience to entertain, broaden their minds and open new doors for the audience as well as the film makers.

It is evident that picture house is a fan of advertising through the internet by being able to connect through the different mediums listed above.

There is a feature where you can read or write movie reviews once you’ve gotten onto the film title you wanted. Anybody and everybody can be a critic – its an opinion free-for-all. There is not a feature to search up any specific genre of film which is a major debunk since any film fan may not know what film title or tv series to watch; if you do not know the film title then there is no chance of you being able to find it easily other than hours of scrolling. The film reviews on a social realism film , if you find one, are written by anyone so may be an unjust and not truly analytical views – you may not be able to trust it as they may not be familiar with certain media aspects and social realism concepts that make the film great but they perceive as “boring”

Fish Tank Review

Although respectable film critics congratulated Fish Tank for it’s incredible acting and moving address of issues, the majority of the audience who have viewed this on Love Film are very harsh and appear to be quite ignorant, “Pass me the pills” one responds.

The responses are unfair because it is these public voices that diminish the artistic value of a film because they are unaware of the critical components which build social realism films.