Target Audience ResearchRegional Magazines

My research For my research as well as using a primary source of my focus group to establish my design and content of my magazine I have also looked art demographics of existing media. This will allow me to understand and research first hand existing media that is currently on the market. It will also allow me to gain a more accurate and realistic concept of successful and current regional magazines that are already issued in the competitive market.

Research for demographics of existing media

Kent Life Magazine“ We are an inspirational magazine for a local audience and aim to reflect our readers’ passion for their county and the people and places that make us proud to live in the Garden of England, home to some of the finest local produce and producers in the country.”

Audience Profile:Male 56%Female 44%Age 45+ audience demographic Highly educated High earnings significantly in the UK8.9 average reader per edition Priced at £3.25

Research for demographics of existing media

Derbyshire Life Magazine“Our readers are passionate about Derbyshire and enjoy the finer things in life. They have a disposable income to invest in goods and services featured in the magazine.”

Audience profile: Average distribution per month 18,000Average sale per month 14,166Female 62%Male 38%Age 35-40+ audience demographic Income of £40,000Priced at £3.35

Research for demographics of existing media

Dorset

Audience Profile:Female 55%Male 45%Aged 45+ audience demographic Highly educated High earnings significantly in the UKPriced at £2.75

Research for demographics in existing media Sussex Life Magazine “Sussex is a fantastic place to live, work and play…and no-one serves the county with more passion and dedication than Sussex Life. Our gorgeous glossy magazine is seen in all the right places, appealing to a discerning, highly affluent audience.”

Audience Profile:

Aged 45+Married/living with partner 74% Own their own homes 54%Loyal readers 69% of overall subscribersFemale 59% Male 41%

Target audience is successfully reached when using this profile to base their audience on as their number of subscribers and readers are increasingly on a monthly rate rapidly.

Conclusion of my research

Target age range , after my research both from my focus group and my existing media research demographics I have decided that the most suitable age range for this style of magazine would be from 45 years plus as this will suit both the content and design of my regional magazine. The genre of this magazine also typically would interest this more mature age range as they are more likely to be interested in their local area specifically and therefore occupy that interest in a regional magazine format. Price, on average the price was around £3 for these regional magazines that I researched, therefore based on these demographics I have chosen to set mine at £3.25 so that this reflects the most suitable sector of potential audience as it is a reasonably high price for a magazine , especially one that does not include free gifts. However the high price allows me to ensure that I attract the right sector of the high earning end of the market just like the previous magazines have that I researched. I also feel this price is appropriate as the audiences age that I will aim my magazine are mature and therefore are more likely to have a higher disposable income. Gender, I will aim my magazine to mainly attract a female audience initially , as through my research most regional magazines statistics show that they are aimed at mainly a female audience as well as their active readers. However I will also include content that would be appealing to males as well as it is crucial to not specify completely with this genre of magazine when a high percentage of readers were also found to be male.