Target audience research
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Transcript of Target audience research
Opening SequenceTarget Audience Research
I carried out research to
identify my target market.
I have displayed it clearly
in the format of a
Facebook profile page. I
took into consideration of
age demographic and the
psychographic lifestyle.
Takers
Genre of my movie!
Young group of
men aged
around 20-25.
Fits my target
market age
group of about
16-25!
Male gender which is my target market and the demographic group of 20 years old. Lives in East London which is notorious for crime and trouble!
Previous movies that fit the same conventions as mine. Crime and male squads!
(What my target audience likes)
Stereotypical things that teenagers and young adult enjoy doing. Playing football and drinking is a classic thing for males. In my opening sequence I will try and make as many of these as possible to link with the audience and give them a sense of realism and feel close to the movie!
As well as the interests these are the things they
want to see in the movie.
They are boisterous stuff
with scraps and danger. Watching a movie with danger and being able to
link yourself with it makes
you feel like you’re capable of dangerous acts. I will involve these things to appeal as much
as I can to the audience.
Pictures of young adults. Muscular and determined like the audience want to be!
Shows interest in crime and violence with mug shot and the gun!