Target audience research

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  • date post

    08-Aug-2015
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    Design

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Transcript of Target audience research

  1. 1. Target audience researchMy trailer will involve aspects of post-apocalyptic movies, however the genre will not be horror or science-fiction as the cause of my main characters desertion would not be due to a zombie virus outbreak or post nuclear war situation. The reasoning hasnt actually been decided, and isnt mentioned in the trailer so adds a sense of mystery to the whole concept. Ive decided to brand my trailer as a Drama, and should relate to an older audience. However, I also want my trailer to appeal to older teenagers and so would give it the age rating of: (15) My trailer will still be relatable to adults as they would be able to emphasise with the older teenager My friend Abi is playing the main character (Eryn Maria Gray). Shes 18, which helps my target audience range from older teen to adult. The target audience should also be focused towards people who enjoy movies of the genre Drama, meaning the trailer should incorporate a bit of storytelling and mystery ERYNMARIAGRAY
  2. 2. Trailer Movie Poster Magazines Target audience survey1) How old are you? 2) Whats your favourite movie genre? a) Horror b) Comedy c) Drama d) Romance e) Thriller 3) Do you agree an 18 year old actress is appropriate for a Drama movie? 4) Would you rather a voiceover in a trailer or captions? 5) How do you usually find out about movies? a) Trailer b) Movie poster c) Magazines Horror Comedy Drama Thriller 0 5 10 15 15-17 18-20 21-24 25+ Yes: 97% No: 3% 0% 50% 100% Voiceover Captions