Target Audience

7
TARGET AUDIENCE

Transcript of Target Audience

Page 1: Target Audience

TARGET AUDIENCE

Page 2: Target Audience

AGEWe believe that our target audience’s age would be in the 16-19 range (early

20s at push) as The Weeknd’s fans are mostly around those ages.

GENDERIn general, all genders are known to listen to our artist so we decided to stay

on that route as he writes songs that are relatable to most young adults. Everyone in our group likes his music and we have equal male and females so this also backed up our theory. We’ve chosen the song ‘Real Life’ which is a story about a guy who breaks hearts wherever he goes and doesn’t find true love so we think all genders could relate to either being the singer or his ‘victims’ who just get messed around.

Page 3: Target Audience

SOCIAL DEMOGRAPHIC & OCCUPATION

Due to the factors previously mentioned, we’ve decided that our TM would be primarily in A, B, C1 and D demographic groups. Assuming our TM will be still in some form of education, wherever that be school, college or uni, they’d most likely be still living with their parents, making them fall under their parents social demographic group. They most likely would also not have a full time job.

Page 4: Target Audience

Our TM would enjoy spending time with their friends but also be confident enough to be happy alone. Other hobbies would include going to the cinema, shopping, parties, concerts as well as watching TV and listening to music. They would be known for being mildly stylish individuals, taking an interest in fashion and music together. The Weeknd’s music videos are seen to be influenced heavily by fashion, perhaps due to his model girlfriend Bella Hadid, which would also reflect on the fan.

HOBBIES

Page 5: Target Audience

MEDIA GROUPINGWe believe that there wont be just one genre of film or TV show

that our TM enjoys; they will like many, including romance, horror, comedy and drama.

The genre of music they listen to is known as ‘Alternative R&B’ but the TM will enjoy music not by genre but simply if they like it, including pop and kinds of rap. Other artists they would listen to are Drake, Hozier and Ed Sheeran.

Page 6: Target Audience

USERS & GRATIFICATIONThe Weeknd are known for being relatable for young adults,

which is one of their highest selling points. The lyrics are very intricately crafted and it’s obvious that Abel has been through what he’s singing about and that the song means something to him personally. Our group believes that the TM would listen to the song because they like the rest of their music but also if they were going through a situation similar to the one he’s singing about.

Page 7: Target Audience

UTOPIANWe’ve chosen our video to not be utopian as we want it

to be as realistic as possible and to tell an honest story. Our story is to be as realistic as possible and clear so that the audience understand exactly what we’re trying to say. It’ll help them because they will know that they’re not the only one in the world going through their problem; it’ll help them feel less alone.