Target audience

As the genre comes from urban British youth, the target audience are likely to be similar. This means that the target audience will have similar interests, hobbies.

They may like to do other thrilling activities like going on roller coasters, watching horror and thriller films and skating.

They’d also likely like to go to house parties held by a social group they belong to, as it is often seen as quite thrilling, especially when parents are out.

A common trait of the average dubstep fan is that they are quite integrated to the ‘dubstep’ culture. This means that they may attend a lot of the events put on by the artists they like, for example this may mean going clubbing or going to festivals.

Due to the long period where dubstep was not popular, and also the recent decline from the mainstream, it has made it quite difficult for the community to put on events, as many clubs and festivals had believed it wasn’t a lucrative genre. This led to dubstep a lot of the time being played at and associated with underground and illegal raves, often at warehouses. This gave dubstep, specifically its audience a rougher and tougher style and look.

I believe that the target audience of my video would be at an age range of 16-25. I have chosen this as I believe dubstep’s progressive and unique sound is enjoyed by a younger audience. This is because it is a relatively new genre so all the people that grew and became fans of it are still quite young. They’d also be likely to be active in the rave scene as this follow the stereotype that old people aren’t usually seen in raves or clubs.

The target audience would likely be in the C2 and D class as the heavy and dark music can be relatable to someone who comes from a lower class, as things like poverty and crime are linked to people from a lower class.

This is what I believe a common male and female member of the dubstep target audience would look like.

As dubstep is more urban and from a lower class background, the target audience are like to enjoy art and music. This could mean that they can be into drawing, painting and creating things, but as it is quite a dark genre of music, the average member of the target audience are also likely to have darker tastes. An activity that they could take part in is illegal graffiti, where a person may take what they see and feel, and express themselves by putting it on a place where it’s not allowed, therefore giving them a similar rush to listening to dubstep.

Adidas, Nike or Vans shoes as they like the contemporary but street style to it.

A Supreme t-shirt, which is a popular Skateboard brand among youth and skaters alike.

An IPod, to show that he enjoys listening to music

He may have a trendy beard

Wearing a bucket hat, which is Knick named as a ‘session hat’ is common festival gear.

Crop top. Common festival gear, also seen as quite risqué as it shows flesh

Dyed Bright coloured hair, this is to reinforce the look of wanting to be unique and standing out.

Short shorts, this also coincides with the crop top as it is common festival clothing and it shows off the parts of their body which society deem quite suggestive

Flashy Sunglasses, they may be a popular brand like ray ban, and their also a bright colour to stand out.

These are pictures of people attending the dubstep band ‘Modestep’ at Nass festival in the UK. Here you can see that they conform to the style of the target audience I set

They are both shown wearing they’re hair as quite ‘out there’ which conform to the target audience I set. With the girl in the top picture having it braided and the girl in the bottom picture having dyed her hair green.

Here you can see both girls in these pictures both having a good time. It is shown that they enjoy events and festivals, as they are at Nass festival.

The girl in the top picture is also wearing a crop top.

Here is a picture from Rampage 2015. One of the largest dubstep events in the world. Here you can see many young people who may have come from all over to attend this event.

Here you can see common traits of the dubstep target audience. For example these boys are shown wearing

various hats, including the bucket hat. They are also shown wearing different types of sunglasses and flash trainers –

which all conform to my target audience.