Target Audience

General public (Adults)

Estimated age group to range from (25-60+).Consumption is mostly on daily or weekly basis but can vary according to preference.

Include both genders. Though the favored section of the newspaper may vary.

Approach to news is mainly through newspaper and sms alerts and in little case the internet

Interested in

PoliticsThis audience is concerned in what is going around them politically. Keeping themselves updated of polices that effect the country and hence them.

Price fluctuationsPrice hike or reduction will most certainly effect the life of the public hence being updated is what they want

EconomyCurrency value, Gdp and how's your country doing one should be well aware being a part of it.

Crime corner What are the criminals up to and what the law enforcements are doing to cope up

Business personnel

Young or mature entrepreneurs. mostly belonging to the upper class will require news alerts on daily basis . Consist both businessmen and women

undertaking business operations. This audience has access to news through the internet, Sms alerts and

newspaper.

Interested in

Stock marketBusiness personnel will be interested in the news updates of the stock market.The rate at which stocks are raising or falling which can effect their business

Economy Businesses are very much interested in what the ongoing currency rate is in comparison to other foreign currencies. How the country is increasing its gross domestic product (GDP) . Because this will directly effect the business.

Sports lovers

Be it cricket, football, basket ball or hockey each sport has its lovers .So if

they are so deeply involved with their sport why wont they

want to be updated

newspaper ,SMS, social media or online searches

every bit of information is

important to the fans

Interested in

Players biography News on personal life of the players is almost always a very favorite part of the fans to know what your superstar is behind the seen is a delight itself.

Sports update Missing a event is not an option for the true fans but if it by chance happens updates are a must for that reason the fans are interested in reading the sports update to know what they missed.

Upcoming eventsWhat the sport you love has to offer next. Fans need to know which event is coming up. (manchester vs chelsea) or (Indopak) matches create a hype months before the actual events when the fans are informed of the event to come.

Tech geeks

Not the stereotypical geeks but people who are

interested in technological

advancement. The interest or much more suitable to say addiction is

increasing generation by

generation as more and more people

are getting access to technology due

to cheaper alternatives to

expensive stuff.

What's a tech geek without access of

information through the internet but sometimes the

traditional method could be of interest too so newspaper is

also a source of news alerts for them while

the social media have there own

place.

Interested InNew researches

What the masterminds are up to. What new

researches are taking place in the IT field and what we will be seeing in the near

future.Upcoming devices

What the multinationals have in

stores for there customers, what new

wow factor would surprise its users and what the rumors have

to say.Tech-world

Advancements, improvement and

developments what's going on in the tech

world.

Photographers Amateur or professional both are equally passionate about

photography. They see beauty in things the normal eye tend to ignore. Different Photographers lean toward different type

of photography for example Landscape, Macro, Portrait, Underwater etc .

Both the genders are equally interested in this profession/hobby.

Sms alerts, newspaper, photography magazines and mainly social media websites

are their source of information.

Interested InBest camera Which is the best camera brand in the market and which is having a tough time coping up

StudiosWhich is the best studio the town has to offer and which is the favorite new comer in the market

New models What is the update that awaits. New camera body, lenses or accessories which is awaiting to be added to the collection.