Tapping Into Social Media
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Transcript of Tapping Into Social Media
Reluctant-Entrepreneur.com
Tapping Into Social Media
Mary Ellen BatesReluctant-Entrepreneur.comAugust 17, 2017
Reluctant-Entrepreneur.com
DOs
DO remember what you’re searching
People’s thoughts & pointers, not articles
DO plan to browse, not just searchIt’s a multi-step process!
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DOs
DO watch for cluesWhat hashtags are people using?What are they saying?
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DO search social media on GoogleNot comprehensive but more
complex searching
site:twitter.com, site:facebook.com, site:Instagram.com, etc.
site:twitter.com ("urban gardens" OR gardening) millennials
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DON’Ts
DON’T just lurk – participate!
DON’T look for THE answer… look for lots of answers
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What’s Twitter good for?
Pointers to useful resources
Monitor interesting people
Staying up on current trends
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Twitter search hacks
Look for engagementmin_retweets:nmin_faves:nExample:“urban gardening” min_retweets:4
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Twitter search hacks
Monitor trade shows… live!ID the show’s hashtagWatch for speaker resources, ideas, trends
speakers and leaders
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What’s FB good for?
Connecting with local market
It’s your other web site
Get ideas, inspiration
Monitor competition
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Searching Facebook
Good luck!Use “phrase searches”Include your city to focus the searchBe sure to select ALL results
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Monitor yourself & other GCs
Are you responding to reviews promptly?
What do people like/hate?
What does your community say?
What posts get liked and shared?
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What’s Insta good for?
Browsable inspiration
Younger demographic than FBUsers more likely to follow brands they like
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Searching Instagram
Can’t combine concepts, can only search by hashtag or name
Use Google’s site:instagram.cominsteadsite:instagram.com #gardeningwithkidsschoolsite:instagram.com “urban gardens”
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Search, then browse
ID useful retailers, magazines, people to follow
Notice their bios, hashtags, captions, who they follow
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What’s YouTube good for?
Tutorials, how-to, DIYsWhat are other GCs doing?What’s popular? What’s getting the most views?Can you do these too?
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Searching YouTube
Start with a broad search"garden center" (tutorial OR diy OR “how to”)
Then use Filters to narrow, focus, sort
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Google Trends
trends.google.com
What words people search with
Trends over time
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50% of shopping searches start on AmazonBrowse a category to see what’s
sellingSee reviews to ID problems, selling points
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Slide deck is at
Reluctant–Entrepreneur.com/extras(or just text me)
Mary Ellen Bates
+1 303 772 7095
Twitter: @mebs
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