TAPPI Sustainability ForumTAPPI Sustainability Forum

ISO Packaging Standards &ISO Packaging Standards &

Global Packaging ProjectGlobal Packaging Project

May 4, 2010May 4, 2010J. PierceJ. Pierce

ColgateColgate--Palmolive CompanyPalmolive Company

3 Major Activities3 Major Activities

Global Packaging ProjectGlobal Packaging Project

International Standards Organization International Standards Organization (ISO)(ISO)

Packaging Research & Sustainability Packaging Research & Sustainability by Design (SbD)by Design (SbD)

3 Major Activities3 Major Activities

Global Packaging ProjectGlobal Packaging Project

International Standards Organization International Standards Organization (ISO)(ISO)

Packaging Research & Sustainability Packaging Research & Sustainability by Design (SbD)by Design (SbD)

Packaging Sustainabilitya global project by The Consumer Goods Forum

Where did the project start?

“Different businesses, whether they are manufacturers or retailers, judge the sustainability of their products/packaging from different perspectives. Many focus on weight reduction whilst others focus on the complete life cycle of the product. The development of standardised industry criteria would ensure greater benefit to consumers and higher recycling/recovery rates.”

(Paul Polman)

Global CEO Forum Global CEO Forum Paris, 15th November 2008Paris, 15th November 2008

Note: The Global CEO Forum has now been incorporated into The Consumer Goods Forum

Reasons for the project

Sustainability is an essential element of business strategy

• But…• Varying perspectives and levels of understanding of

sustainability• Use of different metrics to measure sustainability

Packaging is critical to this strategy

• Packaging protects, preserves, promotes the product.• But…• Consumers perceive over-packaging as a key concern• NGOs and Government view packaging as a key focus

area when targeting potential gains to sustainability and a positive impact on the environment

Consistent measures of sustainability reduce

complexity, costs & enable better results

• Better co-ordinated industry action to address the issues around packaging takes out unnecessary costs, inefficient responses and potential consumer confusion

• Consumers want consistency of information• Industry needs a common business language and

commonly used metrics to address packaging sustainability

Who’s involved - the team

Consultant support• Quantis• GreenBlue

Academic participation

• University of Arkansas• University of Minnesota• University of Manchester• Rochester Institute ofTechnology

Retailers Manufacturers Associations

Packaging manufacturers

Our deliverable (1)

Common definitions and principles

Packaging sustainability indicators and metrics

Common language to measure the sustainability of packaging

…enabling• Better internal decision making • Better trading partner dialogue on packaging

improvements

Role of Packaging

Guidance on how to improve sustainability of packaging, covering…

Common understanding of packaging’s contribution to sustainability

Common understanding of what sustainability means for packaging

The Global Packaging Project based its work on the indicators anThe Global Packaging Project based its work on the indicators and metrics framework of the d metrics framework of the Sustainable Packaging Coalition (SPC) and the ECR Europe/EUROPENSustainable Packaging Coalition (SPC) and the ECR Europe/EUROPEN guide guide «« Packaging in the Packaging in the Sustainability Agenda Sustainability Agenda –– a guide for corporate decisiona guide for corporate decision--makersmakers »»

Our deliverable (2)

Effective sustainability should embrace…

• all 3 pillars of sustainability:• Economic• Social• Environmental

Packaging design should consider…

• Packaging in the context of the entire packaged product• The complete packaging system i.e. Primary, Secondary

and Tertiary packaging• The complete packaging life cycle i.e. cradle to grave

More consistent and impactful industry action

through common definitions and metrics

• Metrics should be:• Relevant to company and societal needs• Representative to avoid unintended burden shifting• Developed, used and communicated in compliance

with applicable international standards

The Principles

Our Deliverable (3)

Indicator & Metrics Framework

Environment Social Economic

Attributes LCA indicators

Inventory Impactse.g.Recycled contentRenewable content

e.g.Energy consumptionWater consumption

e.g.Climate change

e.g.Occupational healthSafety performance

e.g.Total cost of packaging

GPP draft indicators and metrics framework

Our timelines

Pilot the metrics• From April to September 2010• Pilot findings to be integrated into framework

Publish framework report • By Q1 2010

Communication to the industry

• At all stages of delivery

Fine tune indicators & metrics • Agree on final categorisation/definition/protocols of

indicators and metrics and issue guidance for use by Q1 2010

• Unified approach from industry to sustainability metrics

• Cost reduction

• Reduced sustainability impacts

• Improved consumer perception

• Improved decision making

• Demonstrate industry-wide leadership for:• Others to emulate• Applying the model to achieve other

common goals

Globally applicable definition of common packaging

sustainability indicators and metrics

Holistic approach to Packaging

Recap: So why are we doing this?

Clear definition of sustainability

3 Major Activities3 Major Activities

Global Packaging ProjectGlobal Packaging Project

International Standards Organization International Standards Organization (ISO)(ISO)

Packaging Research & Sustainability Packaging Research & Sustainability by Design (SbD)by Design (SbD)

International Standards Organization

Sub Committee 4Packaging and the Environment

Standards will provide the packaging value chain with guidance and environmentally responsible approach to packaging production, use and post-use management.

• Based on existing environmental standards– European– Asian

• Anders Linde, Chairman

Members• Belgium• Denmark• Germany• Italy• Jordan• Korea, Rep of• Spain• Thailand• USA

• China• France• India• Japan• Kenya• Netherlands• Switzerland• United Kingdom

Working Group Chairman Project Lead

1. General Requirements Mr. Wang Yuande (China)

Mr. Wang Yuande (China)

2. Package Optimization Mr. Michael Nieuwesteeg (Netherlands)

Ms. Laura Rowell (United States)

2. Reuse Mr. Wang Weishan (China)

Mr. Jongkyong Kim (Korea)

4. Material Recycling Mr. Takehiro Kaneko (Japan)

Ms. Marilyn Baker (United States)

Working Group Chairman Project Lead

5. Energy Recovery Mr. Seung-Jin Choi (Korea)

Mr. Seung-Jin Choi (Korea)

6. Chemical Recovery Dr. Myung-Hoon Lee (Korea)

Dr. Shunji Kojima (Japan)

7. Organic Recovery Dr. Ramani Narayan (United States)

Mr. Bruno De Wilde (Belgium) and Mr. Kazunori Miura (Japan)

• First meeting in Stockholm - December 2009

• Next meeting in Beijing - June 2010

• Draft standards expected late 2010

• Final standards scheduled for publication - 2012

Benefits– Aligns with existing standards

– Common reference for all stakeholders debating the environmental impact of packaging

• Prevent ad-hoc regional requirements• Platform for communications with regulatory authorities

– Global approach for global market

– Harmonized packaging requirements

– Supports free trade

US Proposed - Formal Liaisons

• Consumer Goods Forum

• ISTA

US DelegationMarilyn Baker, The Coca Cola Company - Head of Delegation

Mike Ogle, Material Handling Industry of America - Secretary, MH10 and USTAG to TC122

WG 1 - General Requirements

WG 2 - Package Optimization

• Fred Hayes, PMMI– Joan Pierce, Colgate Palmolive– Marilyn Baker, The Coca Cola Co.– Rob Clarke, Michigan State University– Ed Getz, 3M

• Laura Rowell, MeadWestvaco – Joan Pierce, Colgate Palmolive, ISTA– Ed Church, ISTA– Karen Proctor, RIT, ISTA– Bill Armstrong, Sealed Air Corp, ISTA– Pat Nolan, DDL, ISTA– Fred Hayes, PMMI– Leon Venech, SGS U.S. Testing, ISTA– Elisabeth Comere, Tetra Pak– Brian O’Banion, Fiber Box Association– Eric Carlson, Adalis Pkg Solutions Grp.

US DelegationWG 3 – Reuse

WG 4 - Material recycling

WG 5 - Energy Recovery

• Paul Rankin, Reusable Industrial Packaging Association– Paul Singh, M S U, ISTA– Ralph Rupert, Virginia Technology

• Marilyn Baker, The Coca Cola Company– Jeff Wooster, Dow Chemical– Amy Schaffer, A F & P A– Karel Wendl, The Coca Cola Co.– Brian O’Banion, Fiber Box Assoc– Paul Rankin, Reusable Ind Pkg

• Jeff Wooster, Dow Chemical– Bill Armstrong, Sealed Air Corp– Brian O’Banion, Fibre Box Association

US DelegationWG 6 - Chemical Recovery

WG 7 - Organic Recovery

• Jeff Wooster, Dow Chemical– Scott Steele, PTI– Marilyn Baker, The Coca Cola Co.

• Ramani Narayan, Michigan State Univ.– Steve Mojo, BPI– Paul Singh, M S U, ISTA– Bill Armstrong, Sealed Air, ISTA

US Delegation• First face-to-face meeting in April

• Regular conference calls

• Need support, volunteer effort– Packaging system design, holistic view– Understand end of life management systems– Specific knowledge of packaging materials or

systems

3 Major Activities3 Major Activities

Global Packaging ProjectGlobal Packaging Project

International Standards Organization International Standards Organization (ISO)(ISO)

Packaging Research & Sustainability Packaging Research & Sustainability by Design (SbD)by Design (SbD)

Packaging ResearchPackaging Research

The Center for Packaging Innovation & Sustainability will be a global leader in research and outreach related to packaging innovation and sustainable systems, resulting in positive environmental affects on the global footprint of packaging and related systems across the supply chain

Founding Members The Coca Cola Company

ConAgra

Abbott Labs

Dow

Academic OrganizationsAcademic Organizations

University of Michigan (sustainability center)University of Michigan (sustainability center)

University of Massachusetts at Lowell (NSF funding forUniversity of Massachusetts at Lowell (NSF funding forbiobio--polymers)polymers)

Rutgers University (bioRutgers University (bio--material center)material center)

Ohio State UniversityOhio State University

University of ToledoUniversity of Toledo

Eastern Michigan UniversityEastern Michigan University

Academic OrganizationsAcademic Organizations

University of ArkansasUniversity of Arkansas

European Funds (consortium of grants)European Funds (consortium of grants)

Clemson UniversityClemson University

California Polytechnic State UniversityCalifornia Polytechnic State University

Fashion Institute of TechnologyFashion Institute of Technology

Indiana State UniversityIndiana State University

Academic OrganizationsAcademic OrganizationsSan Jose State UniversitySan Jose State University

School of Military Packaging TechnologySchool of Military Packaging Technology

University of FloridaUniversity of Florida

University of IllinoisUniversity of Illinois

University of Missouri University of Missouri -- RollaRolla

University of WisconsinUniversity of Wisconsin--StoutStout

Virginia TechVirginia Tech

Western Michigan UniversityWestern Michigan University

Sustainability by Design

SbD

Sustainability by DesignInternational Safe Transit Association

– Recognized for transport packaging

– Publishes international recognized test methods and protocols

– Largest data base for distribution hazards

ISTAExpanding technical breath and depth into package sustainability

Creating design manual for package sustainability by design

In SummaryIn Summary

Monitor industry news for updates Monitor industry news for updates on:on:

Consumer Goods ForumConsumer Goods ForumInternational Standards Organization International Standards Organization (ISO)(ISO)Packaging Research & Sustainability by Packaging Research & Sustainability by Design (SbD)Design (SbD)

Thank YouThank You

Joan L. PierceJoan L. PierceVice President, Package SustainabilityVice President, Package Sustainability

ColgateColgate--Palmolive CompanyPalmolive CompanyJoan_L_Pierce@colpal.comJoan_L_Pierce@colpal.com