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WRESTLEMANIA AND JCPENNEY

ACTIVATION RECAP

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• John Cena video addressing JCPenney employees

• 2016 Commercial spot tagging JCPenney Debuted on Monday Night Raw on March 28th

• POS Signage

• John Cena in-store appearance and autograph signing at Skillman Street store in Dallas | 4/1

• Digital and Social content promotion via WWE athletes and WWE.com | beginning 4/1

PRE-WRESTLEMANIA PROMOTION | BEGINNING 3/28

SPRING 16 MEN’S ACTIVE LAUNCH —

Manhattan Mall | NYC

Timber Creek Crossing | Dallas

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PRESS COVERAGE

SPRING 16 MEN’S ACTIVE LAUNCH —

This is a sample of some of the local and national press around John Cena’s appearance at JC Penney

THIS LAUNCH GENERATED

MEDIA IMPRESSIONS264 MILLION

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SPRING 16 MEN’S ACTIVE LAUNCH — JCP.COM

TAPOUT BRAND PAGE HEADER

FEATURED PROMOTION IN BOTH MEN’S AND ‘WORKOUT CLOTHES’ CATEGORY PAGES.

Tapout banner on wwe.com directing consumers to jcp.com

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PR/COMMUNICATIONS week of 3/28• ABG/WWE joint press release announcing

nationwide re-launch at JCPenney

DIGITAL / SOCIAL MEDIA week of 3/28• Posts from WWE Superstars and Divas wearing

Tapout and expressing excitement about the

partnership

• WWE.com to promote 2016 brand spot through all

digital and mobile platforms

WRESTLEMANIA WEEK ACTIVATIONS

PRE-WRESTLEMANIA PROMOTION | 3/28 - 4/03

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BRAND AMBASSADOR 3/31• Joe DeFranco podcast with Triple H to discuss

fitness & training regiments

• “Joe DeFranco’s Industrial Strength Show powered

by Tapout”

COMMUNITY EVENT INTEGRATION 4/2• Tapout branding on promotional tees and signage

at WWE sponsored Special Olympics event

WRESTLEMANIA WEEK ACTIVATIONS

PRE-WRESTLEMANIA PROMOTION | 3/28 - 4/03

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WRESTLEMANIA WEEK ACTIVATIONS

PRE-WRESTLEMANIA PROMOTION | 3/28 - 4/03

Tapout store at WrestleMania Axxess

WRESTLEMANIA AXXESS INTEGRATION 3/31 – 4/3• WWE athletes to wear Tapout apparel during on-site fan meet &

greets, autograph sessions, photo opportunities

• Tapout backdrop banner at on-site autograph stage

• “Powered by Tapout” branding integrated within on-site

experiences such as rock climbing wall

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PROGRAM• Full page ad in Wrestlemania 32 program

highlighting product available at JCPenney

JUMBOTRON SPOT• :30 second JCP-tagged Tapout brand spot to run

on stadium jumbotron during live event

PAY-PER-VIEW TELECAST ON WWE NETWORK• Multiple airings of :30 second JCP-tagged Tapout

brand spot during telecast

RETAIL PRESENCE• Tapout apparel for sale at in-stadium retail

concessionaires and souvenir trucks

SHAQ APPEARANCE• Shaquille O’Neal wearing Tapout as part of

surprise in-ring appearance

WRESTLEMANIA WEEK ACTIVATIONS

WrestleMania reached 1.82 MILLION GLOBAL HOUSEHOLDS on WWE Network alone, making it the most-watched WrestleMania in history

LIVE EVENT ACTIVATIONS | 4/03

RECORD SETTING ATTENDANCE

101,763

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WRESTLEMANIA WEEK ACTIVATIONS

ENGAGEMENT ON SOCIAL MEDIA

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WRESTLEMANIA WEEK ACTIVATIONS

ENGAGEMENT ON SOCIAL MEDIA

DURING THE WRESTLEMANIA WEEEKEND, TAPOUT GARNERED

AND

1,000,000 ENGAGEMENTS

25 MILLIONSOCIAL MEDIA IMPRESSIONS

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@TapoutSnaps launched at WrestleMania and gave fans an inside look at all of the weekend’s events and activities:

• John Cena JCPenney Signing

• NXT Takeover

• WWE Hall Of Fame

• WWE Axxess

• Wrestlemania

TAPOUT DEBUTS ON SNAPCHAT

WRESTLEMANIA WEEK ACTIVATIONS

40 SNAPSTAPOUT POSTED

93% ENGAGEMENT RATE

AND RECEIVED A