Media Kit

2013Media Kit

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01

Ab

ou

t T

apjo

yTapjoy is changing the way people discover, share and engage with mobile apps.

We are a leading mobile advertising platform that gives consumers the power to choose which ads they’d like to engage with.

The Tapjoy Mobile Value Exchange® offers consumers virtual rewards or premium in-app content in exchange for watching videos, installing apps, or engaging with other ads that they’ve selected from trusted brands and advertisers.

Our unique model enables you to connect with mobile consumers in deep and meaningful ways by adding value to the mobile experience rather than trying to interrupt it.

435 7,675+MILLIONMonthlyGlobal Reach

PUBLISHERSActive Apps

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02

Ben

efits

of

Tap

joy

How can you benefit from Tapjoy?

Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience.

Here’s how we win:

• Empowering Consumer Choice • Global Scale • Award-Winning Platform • Driving Brand Affinity • No Media Waste • Diverse Ad Solutions

Reach Massive Global Audiences

We can deliver your desired engagements

at scale from consumers worldwide

Ensure Positive ROI

Our performance-based pricing model

helps minimize risk in your media spend

Engage With Mobile Consumers

We offer a variety of ad solutions to help you

truly connect with consumers

Target the Right Audience

Our audience targeting enables you to find

the right consumers, in the right places, at

the right times

+

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03

Ho

w i

t W

ork

sHow it Works

We help you become part of the consumer experience, ensuring that your message resonates and that your brand is favorably received.

A user needs more coins to buy turns in Family Feud & Friends The user chooses which offer to engage with on the Tapjoy Marketplace. The user selects to watch a Conair video. The user watches the Conair video to completion.

Users can buy coins with real money or users can earn coins by engaging with ads in Tapjoy.

The user is taken to a secondary action screen where they can further engage with the brand. Users can now resume their gameplay with the additional coins they earned.

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04

Po

wer

of

Co

nsu

mer

Ch

oic

e

Power of Consumer Choice

Tapjoy is a mobile advertising network that employs native app experiences to connect brands with consumers.

Consumers choose to engage with brands through the Tapjoy Marketplace in exchange for premium in-app content & experiences.

Tapjoy’s pay per engagement model will deliver against your brand objectives at scale with zero waste – brands only pay for completed engagements.

Ad Solutions

• Video Distribution • Social Engagements • Traffic Drivers • App Installs • Customer Acquisition • Click to Call

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Get the reach of primetime TV with the highengagement of Tapjoy users with Tapjoy Video Plus

1 User CHOOSES to watch your video in exchange for in-app rewards

2 WATCHES your video all the way to completion before receiving their reward

3If interested, ENGAGES further with your brand by making a purchase, requesting a quote, following you on social media, or any other action you choose

GUARANTEED VIDEO VIEWS

ROBUST TARGETING OPTIONS

FREQUENCY CAPPING

VAST COMPLIANCE

HD QUALITY VIDEOS

FULL SCREEN INTERSTITIAL

DIRECT PLAY

TAPJOYMARKETPLACE

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Exceeding Market Standardsfor Rich Media

One Ad Unit. Endless Possibilities.

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1

THE LARGEST REWARDED RICH

MEDIA PLATFORM

CREATIVE CUSTOMIZATION

MANAGEMENT

MRAID 1 AND 2 COMPLIANCE

FREQUENCY CAPPING

TARGETING CAPABILITIES

User can create an outfit to earn points User swipes through options for dress and shoes User earns points then can take secondary actions

SWIPEABLE GALLERY, STORE LOCATOR AND SOCIAL MEDIA SHARING

User can watch a video to earn points User can drag down colors to build vehicle User earns points then can take secondary actions

VIDEO, VEHICLE BUILDER, REQUEST A QUOTE FROM DEALER

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3

3

Functionalities include:Swipeable ImagesProduct/Image Gallery

Store Locater Map360° Degree View

Customization ToolSave to Calendar

Video

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™ Stand-out placement.Outstanding results.

FIRST-TO-MARKET EXECUTION

HIGH IMPACT UNIT

GUARANTEED VIDEO VIEWS

HIGHLY ENGAGE USERS

ENHANCED TABLET EXPERIENCE

FOR USERS

®

REWARDING MOBILE

Own the largest share of voice on the Tapjoy Marketplace with this high-impact ad unit that grabs the consumer’s attention and compels them to take action. O�ers guaranteed video views.

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05

Dri

ve

Aw

aren

ess

& R

esu

lts

Drive Awareness & ResultsThe Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.

Consumer AcquisitionOur reward-based model offers an ideal environment to acquire new leads, registrations, sign-ups, survey completions, or any other type of quantifiable marketing action.

Pay-Per-Install If you’ve built your own app, our Pay-Per-Install solution can deliver scalable volume. Our performance-based pricing allows you to control your acquisition costs.

Pay-Per-EngagementGet consumers to not only install your app but also complete an additional, deeper action within it, such as viewing a tutorial, connecting through Facebook, or anything else.

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05

Dri

ve

Aw

aren

ess

& R

esu

lts

Drive Awareness & ResultsThe Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.

Social Traffic DriversDrive traffic directly to your brand’s social channels, such as Facebook, Twitter, YouTube, Google+ or other sites.

Full Screen InterstitialsThese full-screen takeovers give you the consumer’s complete attention, while providing the real estate to more fully convey your brand message.

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05

Dri

ve

Aw

aren

ess

& R

esu

lts

Drive Awareness & ResultsThe Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.

Click-to-TextQuickly scale your opt-in SMS text initiatives with Tapjoy Click-to-Text, offering a seamless signup process that makes it easy for consumers to sign up for text messages from trusted brands like yours.

Click-to-CallOur Click-to-Call solution connects consumers directly to your live representatives to offer further information, provide a quote, or even take an order directly over the phone.

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06

Tar

get

ing

TargetingTargeting solutions reach relevant consumers.

Demographic Targeting Language Targeting

Tapjoy Reconnect Sequential Targeting

Location Targeting

Device Targeting

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07

Dem

og

rap

hic

s

Demographics*

Tapjoy’s network spans a wide range of audiences across different age ranges, income brackets, genders, ethnicities and other demographics. We help you reach your target audience, no matter who they are.

2013Media Kit

Gender

54%MALE

46%FEMALE

30

<14 Millennials(1984-2002)

Gen X(1965-1983)

Baby Boomers(1946-1964)

>65

Mean Age

33% College Educated

24% Exec/Professional

Education & Career 12% African-American 19% Other45% Caucasian

15% Hispanic 9% Asian

*US Figures

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GM

C C

ase

Stu

dy

Tapjoy Video Plus Outperforms TV and Online for GMC

Tapjoy vs. TV andOnline recall (A25-54)

20%

40%

60%

80%

General Recall

Brand Linkage

Brand Recall=x

57%

50%

36%

54%

47%

27%

17%

75%

42%

Tapjoy Video

Category TV Ad Norm

Category Online Ad Norm

Objective:Drive brand recall, linkage and favorability for GMC’s new Terrain SUV on a scalable yet cost-effective basis.

Solution: GMC delivered ads for the Terrain to millions of mobile consumers through Tapjoy Videos, allowing the brand to reach interested consumers while they were actively engaged with their favorite mobile apps.

33%Increase in Brand Recall

800kCompleted video views

80%Completion rate

*Nielsen, December 2012

Results:

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09

Mo

bil

e A

dv

erti

sin

g t

hat

Wo

rks

Mobile Advertising that Works

From Our PartnersConsumers Choose to Interact with Brands while immersed in their passion

Brands only Pay when the Desired Engagement is Completed creating no media waste

The Value Exchange Model Drives Brand Affinity

Brands Define the Activity Desired

Tapjoy named one of ‘The Top 5 Monetization Tools for Mobile Apps.’

There are some other approaches that show that it’s not just about placing a basic ad somewhere in an app or website… Tapjoy helps people earn in-app rewards for watching videos, installing apps or subscribing to services.

Tapjoy just crossed the threshold over one billion mobile devices in their advertising network, so clearly this is a growing market.

[Tapjoy’s] business grew sales from $20 million in 2011… Tapjoy is going strong and its network of developers now has more than 100 million monthly active participants, and it has reached more than a billion mobile devices.

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