Better employee engagement, recognition and motivation.

Forget everything you know

about motivation

In WWII a football was the trigger for soldiers to get pass the next trench

Little things boost your motivation

Little things boost your happiness

We are social animals

We all live for the applause

Employee (dis)engagement costs 350$ Billion/year due to 33% less income.

U.S. Department of Labor, Bureau of Labor Statistics

A number to remember…

Guess what?There’s an app for that.

Think of a social app for your team to share recognition for a job well done

How does it work?

select a coworker

How does it work?

select a badge

How does it work?

add a comment

How does it work?

public recognition

Manage & Customize

team’s activity leaderbords & rankings customizable badges

SaaS subscription business model

Less than $1 per user per month.

It costs less than a latte!

Results & Awards

Dublin, November 2015Internal CommunicationSilver Award 2014

2015 Tech Startup 10 winner

How did we grow?

Identity

We knowwho we are

We knowwho we are NOT

Purely recognition appFun approach

Light and easy to use

NOT HRM systemNOT formal

NOT complex

Low budget for marketing.

Small team*

Rui GouveiaFounder and CEO

Filipe GonçalvesSales Executive

Guilherme DuarteProduct Manager

João PereiraFull Stack Developer

Afonso CruzDesigner

* but focused, creative and motivated.

GROWTH HACKING

Awareness

Trials

Engagement

Revenue

Twitter hacks

#DontTryToHard#DontSpam#BeSelective

#Hashjacking

+19% tweet engagement than regular tweets with no timing and context

Search for relevant #hashtags in your industry.

Search for what your influencers are using.

#UseIndustryHashtags

Find accounts that are linked to those keywords and hashtags

+115% increase in Twitter followers in just 4 days!!!

Spread the love and get love in return

Don’t be a Dick

Comic strip content marketing

Big costsNeed to be recurrent

Infographics

Easy to digest

Big chance of going viral

Eye candy for influencers

Infographic content marketing

50+ sharesDouble conversion rate from referrals

SEO

Stalk your competition

www.spyfu.com

www.cyfe.com

Use Google Trends and keyword plannerCombine and test.

SEO for the win

Stand out from your competitionFilter the quality of your traffic even more

Influencers

Influencer marketing

Don’t reinvent the wheel.

Be Mr. Robot. Kind of…

It’s not stalking. It’s hustling.

www.makesmail.com

www.rapportive.com

Subject: Employee engagement? There’s an app for that

1st Round

Same subject.Same email.

Series10

10

20

30

40

50

60

70

80

90

Sent Replies Negative Positive

1st Round - Results

2% reply rate0% positive feedback

2st Round

0% reply rate

Same influencer list was segmented in four groups, according to their interest and publications:

Possible advisorsAsking for an interview Guest PostJust asking for feedback

3st Round (after months licking wounds)

Get to know them.

Advisors

Interviews

3st Round - personalization

Make them feel unique.

3st Round – keep it simple

Shorter emails.Informal.Clear call to action at the end.

Advisors

Interviews

12 Interviews6 calls with possible advisors

Series10

10

20

30

40

50

60

Sent Replies Negative Positive

3st Round - results

34% reply rate87% positive feedback

Before After0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Replies and Feedback

Replies Positive

2% 0%

34%

87%Personalization

Actionable

Segmentation

Timing

Ego massage

PR Buzz

National buzz – Before Web Summit

Nobody cared

National buzz – After Web Summit

Don’t be afraid to brag

Awareness

Trials

Engagement

Revenue

A/B Testing

OriginalFocused on solution only

VariationFocused on problem and solution

Devil is in the details

70% increase on conversion rate

Awareness

Trials

Engagement

Revenue

User journey

48H

ACTIVOU

Estímulos:We do it for you

Walkthrough

24HREGISTO

NÃO ACTIVOU

Estímulos:We do it for you

Walkthrough

WELLCOMENÃO ACTIVOU

Estímulos:Fun e sentiment de culpa

ACTIVOU

Estímulos:Comercial com urgência

7 DIAS 14 DIAS

AMBOS

Estímulos:Did you know?

Features/FreebiesTrial mid way

NÃO ACTIVOU

Estímulos:More time?

Why did you leave us?!?!

ACTIVOU

Estímulos:Caso a caso

Comercial e feedback

MANUAL

AUTO

Timing is everything

Automate but know when to get personalCEO emails are better than Sales Executive emails

Drive your users

Video tutorials are better than instruction manuals

Users love shortcuts

Show value from first interaction

Create team

Invites users

Wait…

User registers

App is ready to use

Create team

Adds users

App is ready to use

Old New

Before After0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Account Activation Rate

30% 50%

Awareness

Trials

Engagement

Revenue

Listen to your users

* Asked 90% of people who met us at Web Summit

Listen to your users

It was on our roadmap for the future.Now, It’s now our top priority.

Do you have Slack

integration? *

Other pieces of the puzzle

Enlist your startup in all startup directories out there.

Apply to all events and startup competitions.

“SPAM” comment section.

Be that guy that answers on Quora saying your app is the best.

Suck up to influencers on their articles and leave your link there just in case.

Use all changes, new features, pricing, etc, as pretext to talk to your users or leads.

Sometimes, feedback is better than money.

We offer Tap My Back premium accounts to startups up to 5 employees in return for feedback.

Offer them freebies: Star Was Badges

Grey hat hacking

20% of our website website subscriptions were being lost when compared to our Mailchimp list.

Cause: Confirmation email was being ignored

Reasons:

• Spam folder• Promotions Gmail tab• People are lazy• People are dumb

Double OPT-IN sucks

But, unfortunately it’s a best practice…

BEST PRACTICESARE FOR PUSSIES

DUPLO OPT-IN

And because every day is a good day for growth hacking…

Old Chinese saying

“”

Create your team by the end of the week and we’ll

offer you 30% discount

Create your team at www.tapmyback.com

Send us an email to hello@tapmyback.com

You’ve just been hacked.

Press F1 to resume.

Thank you.